1. CASA
BATLLÓ
next
Manorath – Ieda - Cecilia

2. AGENDA
1. Recap
2. Conceptualization
3. Test Result
5. Conclusion

3. RECAP

4. FREQUENTLY
14
%EVENTUALLY
40
%NON-PUBLIC
46
%Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black

5. FREQUENTLY
14
%EVENTUALLY
40
%NON-PUBLIC
46
%Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black
EVENTUALLY - 1x a year – partner/family
NON-PUBLIC - ½ a year - group/family

6. EVENTUALLY & NON-PUBLIC
SIMILAR BEHAVIOR
86%
Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black

7. High
Low
rooms shop1 9 156
MOTIVATIO
N CUSTOMER
JOURNEY MAP

8. High
Low
rooms shop1 9 156
MOTIVATIO
N CUSTOMER
JOURNEY MAP
WITHOUT
increasing visit
TIME

9. ENTERTAINMENT
SHARE MEMORIESLOOK WORLDLY
ATTENTION SPAN

10. CONCEPTUALIZATION
Before
Queue entertainment
During
New interaction features
New room experience
Audio - short and strong message
Headphone, when is needed
After
Revisit the experience at home.

11. casabatlló@casabatlló.com
IMPORTANT
Should you have problems downloading our app you will be able to download your E-
Tickets individually after login in the website www.casabatlló.es
Email after
online
purchase

12. Arrive in front of Casa Batllo
BEEP!!
BEEP!!

13. Arrive in front of Casa Batllo
BEEP!!
BEEP!!

16. Year 1930

18. Year 1922

19. Year 1922

21. SCAN CODE

42. CASA BATLLÓ
MUSEUM

43. ROOM FLOW - top view
2
1 3
4

44. ROOM FLOW - top view
chair exhibition
mapping
projection
2
1 3
4

46. Antoni Gaudí
and Casa Batlló
In a Global context
Casa Batlló, built between 1904 and 1906 in the heart
of the city, is the most emblematic work of the brilliant
Catalan architect.
Gaudí gave Casa Batlló a facade that is original, fantastical
and full of imagination. He replaced the original facade
with a new composition of stone and glass. He ordered the
external walls to be redesigned to give them a wavy
shape, which was then plastered with lime mortar and
covered with a mosaic of fragments of coloured glass and
ceramic discs
1877
Antoní
Gaudí
was born on
25th of June
in Reus,
Terragona.
1852
Gaudí
Move to
Barcelona
to study
architecture
1868
1860
Art
Impressionis
m
started in France
Original
Building
The house that
is today known
as Casa Batlló
was built by
Emilio Sales
Cortes
1

47. Barcelona
Modernist
1890
1910
Casa
Battló
Gaudí finished
to renovate the
house after 4
years.
1877
Original
Building
The house that
is today known
as Casa Batlló
was built by
Emilio Sales
Cortes

48. Barcelona
Modernista
1890
1910
Casa
Battló
Gaudí finished
to renovate the
house after 4
years.
1877
Original
Building
The house that
is today known
as Casa Batlló
was built by
Emilio Sales
Cortes

49. Bracelona
Modernista
1900
1910
Casa
Battló
Gaudí finished
to renovate the
house after 4
years.
1877
Original
Building
The house that
is today known
as Casa Batlló
was built by
Emilio Sales
Cortes

50. 1910
Antoní
Gaudí
died on June
10th, three
days after
being hit by
a tram.
1926
Josep
Batlló
the building
was bought by
the textile
businessman
Josep Batlló
and his wife,
Amalia Godó.
1900
1890
Barcelona
Modernista
Casa
Battló
Gaudí
finished to
renovate the
house after 4
years.
1984
Casa
Battló
opened its
doors to
the public.
2002
1937
Picasso
painted
Guernica
Facade
of Casa
Battló
building was
illuminated.
Unesco
Casa Battló
has been a
UNESCO
World
Heritage Site
since 2005.
2005
Mapping
Projection
Casa Batlló
celebrated
10 years
of cultural
visits with an
audiovisual
mapping on
its facade.
2012
2

51. 3

52. 4
Antoni Gaudí
Furniture
Contemporaneous but not Modernist, Antoni Gaudí
was a total artist: he was an innovating architect,
an excellent sculptor, a great interior designer.
Influenced by the Muslim art and the Gothic and Baroque style,
his works developed a personalized combination of styles.
Convinced that the key of perfection is hidden in Nature, Gaudí
1907
Material:Oak wood
Dimensions: 104 x 168 x 75 cm
Always finds the most simple and comfortable designs
solutions.
The sinuous trapezoidal shape and the central
decoration, based on circular geometries and placed
coffee bones, grant a slender line to this furniture.
Lightly lowered down for a major adaptability, the seat
presents five aligned wholes in order to avoid that the
user might lose his balance.
The posterior parts of the seat maker its edges smooth
thanks to their elegant and sinuous profile.
1907
Material:Oak wood
Dimensions: 50 x 50 x 75 cm
1907
Material:Oak wood
Dimensions: 50 x 50 x 75 cm
1901
Material:Oak wood with carving
Dimensions: 50 x 50 x 75 cm
Nevertheless, the passion for the gracefulness of their
unmistakable lines and shapes has leaded to the
realization of identical replicas of the pieces conserved
in the Museum.
These reproductions respect thoroughly the used
materials as well as the original elaboration method.
The wood used in the fabrication of the furniture is
carved by hand oak; the different pieces of the object
are assembled into its final form without any use of
nails completely dry to guarantee the success of the
original elaboration method.

53. Antoni Gaudí
Furniture
Contemporaneous but not Modernist, Antoni Gaudí
was a total artist: he was an innovating architect,
an excellent sculptor, a great interior designer.
Influenced by the Muslim art and the Gothic and Baroque style,
his works developed a personalized combination of styles.
Convinced that the key of perfection is hidden in Nature, Gaudí
1907
Material:Oak wood
Dimensions: 104 x 168 x 75 cm
Always finds the most simple and comfortable designs
solutions.
The sinuous trapezoidal shape and the central
decoration, based on circular geometries and placed
coffee bones, grant a slender line to this furniture.
Lightly lowered down for a major adaptability, the seat
presents five aligned wholes in order to avoid that the
user might lose his balance.
The posterior parts of the seat maker its edges smooth
thanks to their elegant and sinuous profile.
1907
Material:Oak wood
Dimensions: 50 x 50 x 75 cm
1907
Material:Oak wood
Dimensions: 50 x 50 x 75 cm
1901
Material:Oak wood with carving
Dimensions: 50 x 50 x 75 cm
Nevertheless, the passion for the gracefulness of their
unmistakable lines and shapes has leaded to the
realization of identical replicas of the pieces conserved
in the Museum.
These reproductions respect thoroughly the used
materials as well as the original elaboration method.
The wood used in the fabrication of the furniture is
carved by hand oak; the different pieces of the object
are assembled into its final form without any use of
nails completely dry to guarantee the success of the
original elaboration method.
4
1901
Material:Oak wood
Dimensions: 50 x 50 x 75 cm

54. STORE - top view

55. STORE - top view

56. STORE - top view

57. STORE - top view

61. handmade
collection
Best Seller
Check it out!

62. PROTOTYPE
TEST RESULT

63. Task 1
You want to find your partner inside Casa Batlló.
How do you do?
Task 2
You want to take photos and share. What do you
do?
Task 3
You want to play the game. How do play?
PROTOTYPE
TEST RESULT
USABILITY
Usability test
Result
0 1 2 3 4 5 6 7 8 9 10

64. Task 1
You want to find your partner inside Casa Batlló.
How do you do?
Task 2
You want to take photos and share. What do you
do?
Task 3
You want to play the game. How do play?
PROTOTYPE
TEST RESULT
USABILITY
Usability test
Result
0 1 2 3 4 5 6 7 8 9 10

65. Task 1
You want to find your partner inside Casa Batlló.
How do you do?
Task 2
You want to take photos and share. What do you
do?
Task 3
You want to play the game. How do play?
PROTOTYPE
TEST RESULT
Task 1
How much do you think this task improved your
visit experience?
Task 2
How much do you think this task improved your
visit experience?
Task 3
How much do you think this task improved your
visit experience?
Task 4
How do you evaluate the overall experience in
the new Museum?
USABILITY
EXPERIENCE
Usability test
Result
0 1 2 3 4 5 6 7 8 9 10
Experience test
Result
0 1 2 3 4 5 6 7 8 9 10

66. Task 1
You want to find your partner inside Casa Batlló.
How do you do?
Task 2
You want to take photos and share. What do you
do?
Task 3
You want to play the game. How do play?
Usability test
Result
PROTOTYPE
TEST RESULT
Task 1
How much do you think this task improved your
visit experience?
Task 2
How much do you think this task improved your
visit experience?
Task 3
How much do you think this task improved your
visit experience?
Task 4
How do you evaluate the overall experience in
the new Museum?
USABILITY
EXPERIENCE
0 1 2 3 4 5 6 7 8 9 10
Experience test
Result
0 1 2 3 4 5 6 7 8 9 10

67. PROTOTYPE
TEST RESULT
Play the Game:
The rules are not clear.
Some users did not care much for the
game.
Take and Share photos:
The idea is very clear and easy.
Users like it a lot.
Find a partner:
The idea is not clear when the users
had to find the partner on the other
floor.
Users said is a great idea.
Museum room:
Very interesting and easy to have a
overall of Gaudi and Casa Batlló.

68. CONCLUSION
Visitors:
Look worldly and share memories
Pictures and Filters
Entertainment and social interaction
Game , Filter and chat/call
Get motivated before and during the
visit.
Entertainment on the queue, museum room
Revisit the magical experience
Pictures

69. Casa Batlló:
Increase customer satisfaction
More recommendation
Increase number of visitors
More devices available
Increase number of visitors
Increase souvenir store revenue
Manager better the stock
CONCLUSION

70. Manorath – Ieda - Cecilia
THANK YOU