IDERA Live | Have No Fear the DBA is Here: Protecting Data Resources

1© 2016 IDERA, Inc. All rights reserved. Proprietary and confidential.© 2020 IDERA, Inc. All rights reserved. 1
Elan Kol
Senior Product Manager
September 16, 2020
Have No Fear the DBA is Here: Protecting Data
Resources with a Robust Recovery Strategy

© 2016 IDERA, Inc. All rights reserved. Proprietary and confidential.© 2020 IDERA, Inc. All rights reserved. 22
About Me
▪ Senior Product Manager at the IDERA SQL Products Team.
▪ Lives in Austin, Texas
▪ B2B and B2C Products in Startups and Enterprises
▪ Financial Technology, IT Security and the Game Development Industries.

Today’s Database Trends
▪ Massive data growth
▪ 24 x 7 x 365 availability
▪ Faster development
▪ Virtualization and moving to the cloud
▪ DevOps
▪ BI and Big Data integrations
▪ IoT
▪ AI/ML

Data Growth
▪ Worldwide data is doubling every two years (IDC)
▪ 90% of all data in existence today was created in the past two years (PC Reviews)
▪ Data volume is set to grow ~800% over the next five years (Granter)
▪ Worldwide data is expected to hit 175 zettabytes by 2025 (IDC)
▪ 80% of data will be unstructured by 2025 (IDC)
▪ There will be 4.8 billion internet users by 2022, up from 3.4 billion in 2017 (Cisco)
▪ 5G is forecast to account for 45 percent of global mobile data traffic by 2025 (Granter)

The Narrow Backup Timeframe
▪ Hot Vs. Cold Data
▪ Structured Vs. Unstructured Data
▪ Size – Compression
▪ Speed – Minimize I/O Overhead or Unused Server Resources

What Could Go Wrong?

Humans, Technology and Nature
▪ Drive Failure
▪ Storage Corruption
▪ Accidental Code Change
▪ Malicious Employee
▪ A Where Clause
▪ Component Failure
▪ Power Outage
▪ Network Failure
▪ Cybercrime
▪ Ransomware
▪ Natural Disaster
▪ Unnatural Disaster

Enterprise Downtime Cost (worldwide in 2019)
0%
1% 1%
4%
8%
25%
16%
11%
12%
7%
15%
0%
5%
10%
15%
20%
25%
30%
Up to $10K $10K to $50K $50K to $100K $101K to $200K $201K to $300K $301K to $400K $401K to $500K $501K to $1M $1M to $2M $2M to $5M > $5M
Shareofrespondents
Avrage cost per hour of downtime

Unplanned Downtime
▪ Business disruption
▪ Brand damage
▪ Recovery cost
▪ Issue detection cost
▪ Non-compliance penalties
▪ Loss of proprietary and critical data
▪ Loss of employee productivity
▪ Loss of revenue/sales and profitability
▪ Customer dissatisfaction

Production and Application Downtimes Costs (worldwide in 2019)
$179,827
$118,050
$69,226
$42,530
$22,347 $20,884
$9,537 $9,063 $7,008
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
Business Disruption Lost Revenue Customer Productivity IT Productivity Detection Recovery Ex-Post Activities Equipment Costs 3rd Parties

Unplanned Downtime by Industry (worldwide in 2020)
Top
Businesses
Financial
Services
eCommerce Healthcare Social Media
and Tech

Unplanned IT Downtime Incidents
09/10/20
Data center giant Equinix discloses ransomware incident
Equinix is currently investigating a security incident we detected that involves ransomware on some of our internal systems. Our teams took immediate and decisive action to address the incident, notified
law enforcement and are continuing to investigate. Our data centers and our service offerings, including managed services, remain fully operational, and the incident has not affected our ability to support
our customers. Note that as most customers operate their own equipment within Equinix data centers, this incident has had no impact on their operations or the data on their equipment at Equinix. The
security of the data in our systems is always a top priority and we intend to take all necessary actions, as appropriate, based on the results of our investigation.
08//31/20
Severalnines' Multi-Cloud, Full-Ops database management provides extra protection for disaster recovery
Multi-cloud databases have been growing largely in popularity in recent years, and their adoption is becoming more widely accepted by more and more businesses. Severalnines is helping organizations
take control of their database and efficiently deploy and manage highly available, open source database clusters. Not only does having multiple cloud vendors prevent organizations from being dependent
on a single vendor, but the increased security and reliability of multiple, decentralized database deployments ensure that if one instance experiences an unexpected outage, business can quickly resume
as usual.
03/26/20
Is Google down? Users reporting sporadic outages
At first, Google didn't say anything about the problem either on Twitter or the G Suite Status Dashboard,. After noon Eastern, Google's Dashboard was updated to report trouble with most Google
services In the meantime, numerous users had reported trouble with the entire Google services family including Google search. You know things are bad when you can't Google Google status page. In
particular, there are numerous credible reports that Gmail, Google Docs, Google Drives, and Hangouts are all failing. These services are working sporadically, and failing with a variety of 500 error
messages.
03/03/20
Robinhood outage locks users out of recovering US market
Robinhood, the $7.6 billion-valued stock trading app based in the US, was hit by a serious outage on one of the best days for US stocks since the financial crisis. For nearly the entire day yesterday, its
10 million users were unable to access their accounts and make trades. Meanwhile, the Dow Jones Industrial Average experienced a 1,294 point gain – its biggest point gain ever according to Business
Insider. The start-up’s iOS, Android, and web apps were all down from Monday morning until the close of trading in the afternoon according to its site status. Going down minutes after trading opened, the
trading app swiftly acknowledged the issue at 9:30 Eastern Time (ET). At 11:30 ET the company said it was implementing a fix, but come 16:00 major outages were still affecting customers’ access to
their accounts.

Unplanned IT Downtime Incidents (continued)
01/03/20
Lloyds, Halifax and Bank of Scotland customers hit by system outage
The new year got off to a bad start for Lloyds, Halifax and Bank of Scotland customers, who were unable to gain access to their accounts through the banks’ websites and mobile apps for almost eight
hours because of an outage. Customers took to social media apps from around 4am on New Year’s Day to rail against the outage, particularly because many direct debits are due on Thursday. One
customer complained that Lloyds was “taking the ‘bank holiday’ a little too literally”. All three banks, which are part of Lloyds Banking Group, tweeted to say the services were back to normal at around
1.30pm, after apologizing to customers and saying they were working to fix the problems. The failure was not thought to be caused by a cyber-attack but rather down to an internal issue.
06/25/19
Amazon, Facebook internet outage: Verizon blamed for 'cascading catastrophic failure‘
A Verizon error resulted in a "cascading catastrophic failure" that triggered widespread internet outages on Monday, affecting Cloudflare, Amazon, Facebook, and others. Website accelerator firm
Cloudflare described the event as a "small heart attack" that left websites that rely on it, such as voice and text chat app Discord, unreachable from many parts of the internet for about two hours. And,
according to Cloudflare, it was completely avoidable.
05/28/17
British Airways vows 'never again' after costly IT collapse
LONDON (Reuters) - British Airways (BA) said it would take steps to ensure there was no repeat of a computer system failure that stranded 75,000 passengers over a holiday weekend and turned into a
public relations disaster. BA had been forced to cancel all its flights from Heathrow, Europe’s busiest airport, and Gatwick on Saturday after a power supply problem disrupted its operations worldwide
and also hit its call centers and website. The airline was returning to normal on Monday, planning to run more than 95 percent of flights from London Heathrow and Gatwick, with only a handful of short-
haul flights canceled.
08/28/17
Fujitsu's 'catastrophic' outage still affecting Surf Life Saving Australia
Surf Life Saving Australia (SLSA) has said some of its services are still down following an outage at Fujitsu's Homebush datacenter earlier this month. Fujitsu experienced an outage on Saturday, August
19, 2017 at 9.30pm, at the datacenter in the outskirts of Sydney that hosts the majority of SLSA's servers. In an email sighted by ZDNet, SLSA informed members that it had worked with Fujitsu to restore
a number of its systems; however, its Members Area portal, iRisk, and SEMS systems were still down as of Monday.
02/04/16
IRS systems hit with outage as tax season starts
A hardware system failure brought down many IRS.gov features and nixed the plans of anyone e-filing. The IRS is assessing the situation. Internal Revenue Service technology systems have stumbled
out of gate just as tax filing season has started. In a statement on its Web site, the IRS said that it was hit with a hardware failure on Wednesday that crippled its systems.

Asking the Right Questions
▪ What is important for your business?
▪ Who are your stakeholders?
▪ How long can you experience a downtime?
▪ How much and what data can you lose?
▪ What is your infrastructure budget and layout for the recovery strategy?
▪ What are little disasters and what are big disasters?

Business Priorities
▪ Building a backup strategy
▪ Building a recovery strategy
▪ Knowing who is responsible for declaring a disaster
▪ Knowing who is responsible for the actual recovery work
▪ Knowing where the plan, server lists, code, team contact information are all stored

Stakeholder Management
▪ Who can you ask the tough questions?
▪ Who can provide the right answers?
▪ Who can get the systems up and running again?
▪ What is the downtime cost to the business and what is the industry standard?
▪ Who is affected by data loss and system outage?

RTO & RPO
Recovery Time Objective (RTO)
▪ How long can you be down?
▪ Planned time period for data restore
▪ Point in time in the future for when you will be recovered
Recovery Point Objective (RPO)
▪ How much data can you lose?
▪ The ability to recover data or objects
▪ Point in time in the past to which you will recover to

Backup Strategies

Choosing Your Backup Strategy
Full Backups Differential
Backups
Transaction Log
Backups
3-2-1 Backups

3-2-1 Backups
The Three Copies
The Two Formats
The One Offsite Copy

More Than Just Your Database Backup
▪ Active Directory
▪ Service Accounts
▪ SQL Agent Job
▪ Create Logins Script
▪ Linked Server Info
▪ Restore Scripts
▪ Application Configurations
▪ Development Code
▪ External Files
▪ Encryption Keys
▪ Passwords
▪ Contact Information
▪ Drive Layouts
▪ Backup Locations

Recovery Strategies

Choosing Your Recovery Strategy
Full Recovery
Simple Recovery

You Have a Plan!
▪ Where is your plan stored?
▪ Is it a hard or soft copy?
▪ Who has access to it?
▪ Who can modify it?
▪ What disaster scenario does it cover?

Your Strategy Can Scale Up Overnight
▪ Putting a dollar value on your IT downtime
▪ Knowing your budget
▪ Make “business continuity” “business as usual”
▪ Archive old documents to make room for new ones
▪ Take the necessary time to upgrade your plan and strategy
▪ Get the most out of your storage
▪ Manage and maintained your hardware and licensing

SQL Safe Backup

SQL Safe Backup
▪ Saves Time – Backups 50% faster than native SQL
▪ Saves Space – Backups compressed files up to 95%
▪ Reduces Failures – Network resiliency eliminates failed or missed backups
▪ Automated Policies – Set full, differential and transaction log backups
▪ Instant Restore – Access your database immediately with a click of a button
▪ Object Level Recovery – Support for all backup file types and more objects.
▪ Virtual Database – Instant access to data in your backup file saving time and storage.
▪ Scale Out – Backup 100’s of SQL Servers from one console

Free Fully Functional Trail Download
▪ All IDERA SQL products are available for free 14 day trial usage
▪ Live demos are driven by IDERA Engineers upon request
▪ Fully functional, no credit card ort approvals required
IDERA SQL Safe Backup Free Trial
https://www.idera.com/productssolutions/sqlserver/sqlsafebackup#getStartedForm

Main Takeaways
▪ Data is a strategic asset
▪ Protecting data is a company’s top priority
▪ Plan your backups to fit your RTOs and RPOs
▪ Document your disaster recovery process
▪ Automate your disaster recovery process
▪ Test your backup and disaster recovery plans
▪ Make sure everyone knows their responsibilities

THANKS!
Any questions?
Elan Kol
Senior Product Manager
elan.kol@idera.com

IDERA Live | Have No Fear the DBA is Here: Protecting Data Resources

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