Identive Launches Online Resource for Secure ID Trends and Information http://identive-group.com http://askidentive.com Follow Ask Identive on Twitter: http://twitter.com/AskIdentive

1. Identive Launches Online Resource for Secure ID Trends and
Information
AskIdentive.com offers information and insights from security and RFID industry
experts
SANTA ANA, Calif. and ISMANING, Germany, December 12, 2011 -- Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV), a provider of products and services for the identification, security
and RFID industries, today announced the launch of AskIdentive.com, an online interactive
resource for information about the latest technologies, trends and issues in Secure ID.
AskIdentive.com congregates the wealth of industry expertise of the Identive team into a central
resource that offers valuable information and insights into the security and radio frequency
identification (RFID) industries. The site’s panel of contributors addresses key technologies,
applications, markets and emerging themes from across the Secure ID spectrum, including identity
management, physical and logical access control, smart cards, RFID, near field communication
(NFC), mobile payments and Software as a Service (SaaS).
"As new applications increasingly blur the lines between the physical and digital world, it can be
difficult to stay abreast of the technologies and trends that are relevant to our work, security and
everyday lives. We have set out to provide helpful information about these trends with a simple click
of the mouse," explains Arthur Beavis, Social Media & Marketing Manager for Identive. "AskIdentive
is a central, easy to use portal for our customers, partners and anyone who wants to know more
about the issues impacting everything from physical access systems to digital wallets. AskIdentive
is an important addition to our ongoing social media initiatives."
AskIdentive features a number of interactive components, including weekly blog entries, news
articles, Identive’s “ID TV” webinar series, multimedia demonstrations and tutorials, external links,
support, and most notably, the “Ask Identive” feature. This unique option allows visitors to the site to
pose questions to our field of Secure ID experts, who will draw on Identive’s collective expertise to
provide responses in blog format.
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’s signature
company in Secure ID. The company’s products, software, systems and services address the
markets for identity management, physical and logical access control, NFC and a host of RFID-
enabled applications for customers in the government, enterprise, consumer, education, healthcare
and transportation sectors. Identive’s mission is to build a lasting business of scale and technology

2. based on a combination of strong technology-driven organic growth and disciplined acquisitive
expansion. For additional info visit: www.identive-group.com.
Contacts:
Darby Dye, +1 949-553-4251, ddye@identive-group.com
Arthur Beavis, +1 203-671-6127, abeavis@identive-group.com