Ideazfirst will represent elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, sports, and physical production

1. February 21, 2013 Private & Confidential, Ideazfirst 1

2. Celebrand Representation
We plan to represent elite artists from all facets of the entertainment industry
including Motion pictures, Television, Music, Theatre, Digital, Publishing,
Lifestyle, Sports and Physical production
February 21, 2013 Private & Confidential, Ideazfirst 2

3. What is an endorsement? (In context to Celebrand)
India is a country where people love to live in dreams. They worship celebrities. Celebrities
which might be cricket stars like Sachin Tendulkar, Mahinder Singh Dhoni or Film
Stars like Amitabh Bachhan or John Abraham. They treat them as God.
Marketers use this very preposition so as to influence their target customers may be existing or
potential ones. For this they rope in these celebrities and give them whopping amount of money.
They believe that by doing this they can associate their products with their target customers.
This is called celebrity endorsement.
February 21, 2013 Private & Confidential, Ideazfirst 3

4. WHERE DO THE CURRENT CELEBRITY ENDORSERS STAND?
According to the research by TAM
Media, Adex India Analysis 2010, for the
first half of 2010, Lists Kareena Kapoor
as the leading female endorser possessing
45% of Bollywood’s most sought after.
Whereas Mahendra Singh Dhoni is
declared as the leading male endorser in
the first half of 2010.Ahead of a
difference of 8 ads from Shahrukh Khan
and 3 ads from Sachin Tendulkar.
According to Adex India Analysis,
Bollywood celebrities accounted for 80%
celebrity endorsement TV ad volumes in
2009,
TV actresses -2%
TV actors-2%
Sports-15%
Film Actresses-43%
Film Actors-37%
February 21, 2013 Private & Confidential, Ideazfirst 4

5. WHERE DO THE CURRENT CELEBRITY ENDORSERS STAND?
According to an IPAN-IMRB
Research(2008),
86%-Remember celebrity ads
3%-Feel celebrities effect buying
decision
84%-Believe quality and price is the
input factor.
2%-Consider celebrity importance
5%-Believe stars endorse brand for
money
22%-Believe celebrities use products
they endorse.
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6. Celebrand Services – For Celebrities
• Connect with the Film and TV serial producers and directors for roles in their upcoming
projects.
• Create a positive PR for the celebrity in terms of arranging cover story photoshoots for
popular magazines / publications
• Inviting for Store / Event inauguration opportunities.
• Creating and updating fan page in various social networking sites like Facebook,
Linkedin, Twitter, Google + alongwith Blogs and websites.
• Entering into legal contracts on behalf of the celebrity
• Provide a manager to accompany with the celebrity for shows
• Ensure timely payments from the agency concerned.
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7. Celebrand Services – For Corporates / Brands
• Selecting the right celebrity for brand endorsements considering the brand positioning,
target customers, endorsement budgets and various other factors.
• Selecting celebrities for special event appearances, conferences and product launches.
• Choosing celebrities which are represented by other celebrity management firms
• Portfolio sharing of celebrities to producers and directors.
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8. Some Brand Celebrity of India
Actors: Amitabh Bachchan, Shahrukh Khan, Aamir Khan and Salman Khan, Ranbir Kapoor.
Actress: Kareena Kapoor, Aishwarya Rai, Katrina Kaif, Priyanka Chopra, Sonakshi Sinha
Models:Mallaika Arora, Milind Soman, etc,
Television Personalities: Mandira Bedi,
Sports figures: Sachin Tendulkar, MS Dhoni, Sania Mirza, Baichung Bhutia)
Entertainers : Milind Soman, Raju Srivastav, Tushar Kapoor)
Singers : Asha Bhosle, A. R. Rahman, Shankar-Ehsaan-Loy, Sonu Nigam
But also for less obvious groups like businessmen (e.g., Mukesh Ambani, )
February 21, 2013 Private & Confidential, Ideazfirst 8

9. Amitabh Bachhan
"When you get a celebrity to endorse your company or sign a
licensing agreement, you benefit from customers' awareness of the
property, [which] could include the perception of quality,
educational value or a certain image."
February 21, 2013 Private & Confidential, Ideazfirst 9

10. Interesting Facts
• For 2010, 'Film Actress' led with 44 per cent share of
'Celebrity' endorsements on TV followed by 'Film Actor'
and 'Sports Person' with 41 per cent and 12 per cent
share respectively.
• 'Shampoos' was the top category in Celebrity
endorsements on TV during 2010.
• 'Lux Toilet Soap' was the most advertised brand under
Celebrity endorsements on TV during 2010 followed by
Pepsi and 'Airtel Cellular Phone Service' respectively.
February 21, 2013 Private & Confidential, Ideazfirst 10

11. Salman Khan, Shahruk Khan, Amir
Khan
Film Personality
"High-profile endorsements from athletes and celebrities will set you apart from
your competitors, and you can become a contender in the playing field —a celebrity
spokesperson can work for companies of all sizes." .
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12. Ranbir Kapoor
Karina Kapoor & Vidya Balan
Film Personality
"Studies show that using celebrities can increase consumers' awareness of the ad,
capture[their] attention and make ads more memorable"
(quoted in Entrepreneur's Start-Ups magazine, May 2001).
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13. Claim to fame
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14. Sonakshi Sinha &Hritik Roshan
Katrina Kaif
Film Personality
Right now the current hot favorite in India is roping in celebrities for social
causes like AIDS, polio etc. This has shown to be having a positive effect on
the people. In India, Bollywood and sport personalities rule the mind-space
and airwaves.
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15. Pryinka Chopra
Aiswarya Rai
Film Personality
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16. Maliaka Arora Khan
Milind Suman
Entertainer
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17. Sachin Tendulkar
Sports Personality
“Famous people hold the viewer's attention. In this era of sound-bytes and channel surfing,
there is a demand for people's time and focus.”
February 21, 2013 Private & Confidential, Ideazfirst 17

18. M. S. Dhoni
M.S. Dhoni has endorsed the maximum number of
brands during 2010 – 28 brands
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19. Sania Mirza
Sports Personality
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20. Regional Brand Endorser
Mithun Chakraborty
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21. Regional Brand Endorsements
Tollywood Celebrities – The regional celebrities
need better exposure through a more professional
approach
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22. Tollywood Actor & Actress with Singer
Regional Brand Endorser
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23. While celebrity endorsements are on the rise, many in the
industry believe that celebrities can build brands, some consider
celebrity branding a misuse of millions of dollars. Whether
celebrities create credibility for companies or risk the identity of
brands is a concern that will continue to baffle advertisers. On
the other side, it also continues to impact the audience with the
monotony of their presence and their ability to make a
difference to customer‟s opinions
February 21, 2013 Private & Confidential, Ideazfirst 23

24. Thank You
Contact Us at:
Ideazfirst Marketing Services (P) Ltd
033-23649005 / 9836290990
sales@celebrand.in
www.celebrand.in / www.ideazfirst.com