How do we balance passion for change and a need to network? In this presentation, Alyson Weiss, Idealist Careers writer and Social Media Strategist at Career Moves, a division of JVS in Boston, MA, help you figure out what you want to be known for, what you’re passionate about, and how to build a supportive network around those two elements that will get you plugged into amazing opportunities.

1. Idealist Careers
A publication of Idealist.org
Editor, Allison Jones
Idealistcareers.org
@idealistcareers
#SelfMarketing101

2. Alyson Weiss
Social Media Specialist
Career Moves—a division of JVS
aweiss@jvs-boston.org
617-399-3186
Linkedin.com/in/alysonweiss
MARKETING MYSELF
Leaning In & Standing Out

3. Agenda
Introduction to concept/definitions
• Develop YOUR marketing
language/strategy
•

4. What does it mean to market
myself?
Language (standing
out)
+ strategy (leaning in)
Self-marketing

5. Why does it matter?

“In a business world where many careeraltering decisions can be made more quickly
and on the basis of just a few interactions, it
behooves us to actively communicate an
easily digestible professional brand that
projects the right descriptors to our target
market”
~ Nacie Carson, The Finch
Effect

9. 5 Steps to Self-Marketing!




Define your goal
Identify target audience
Create success metric
Craft your language
Specific but adaptable
 Mix buzzwords and
unique


Develop a strategy for
leveraging it

10. Define your goal

What is your ultimate goal?
A
new, more fulfilling job
doing _______
 A stronger network for
collaboration and
opportunities in ________
 New projects within your
existing job, including _____
 To attract ____ type of clients
for my business in _____

11. Identify Your Target Audience

By title
 HR
managers, recruiters
 Clients/donors/ partners

By demo/psychographics
 What
are they most passionate about? What
keeps them up at night?

If you were your target audience, looking
for someone to fill your defined goal, what
personal attributes and professional
qualifications would you look for?

12. Create a Metric for Success

What will it mean for you for your brand to
succeed?
 More
clients (how many more)?
 More interviews (quantify)?
 More requests for your “gig”—
speaking, consulting
 Specific project
 More web traffic/
connections/
endorsements/
messages/comments
(from whom?)

13. Craft Language

Mission statement
“On a quest to make my passion
for blogging my business”
 Role-focused: “Professional development author
and career evolutionist”
 Personality-focused: “Crafty, creative, & Ready to
Go!”
 Results-focused (not from Finch Effect)
 Mission-based:

14. Now: Market Yourself!

Use some variation of your mission
statement:
 At networking events (elevator
pitch)
 Online







Social Media profiles
Personal website
Blog
On business cards & resumes
During interviews/sales pitches
Same photo, fonts, colors
But REMEMBER: ask
questions, give
information/referrals, don’t
constantly pitch

15. Definition, revisited
Language (standing
out)
+ strategy (leaning in)
Self-marketing be?
…what’ll your “brand”

16. Career Moves Next Steps

Social Media Specialist Alyson can help you:
 Develop
your brand
 Create a web presence
 Network digitally

Career Counselor Martha can help you:
 Identify
key skills to establish your One Simple
Thing
 Clarify your ultimate goal

Job Search Coach George can help you:
 Create
an elevator pitch
 Brand your resume
 Network traditionally

17. Alyson Weiss
Social Media Specialist
Career Moves—a division of JVS
aweiss@jvs-boston.org
617-399-3186
Linkedin.com/in/alysonweiss
QUESTIONS?
Thanks for coming!!