In the business of citizen engagement, network intelligence, or crowdsourcing, ideas and dialogue can indeed be powerful in two very important ways: citizen buy-in and also delivering millions of dollars of savings. Download this white paper to learn: - How much digital engagement can impact bottom-line savings - How engagement can increase tax compliance - More information about the state of government digital engagement today

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COMMUNITY ENGAGEMENT TIP SHEET
HOW TO IMPROVE COMMUNITY ENGAGEMENT
IDEASCALE

2. Short, Targeted Campaign
The crowd is often more inspired when they
are looking to solve a specific problem against
a deadline. Creating time-limited challenges
or specific questions that require specific
answers often yields both a higher response
rate and a higher quality of ideas.
Reward for Engaging Others
Many community engagement programs offer
incentives to contributors, but research
shows that the best way to not only improve
engagement, but also overall idea quality, was
to offer rewards to members who generated
the most participation from other members.
Problem Statement
Get your best writer’s involved. A short,
compelling brief or problem statement can
truly help the crowd connect to both the
problem and the solution. These statements
should be easy-to-read, easy-to-understand,
and generate some sort of heart response.
Be Responsive
You can’t (and probably shouldn’t) deliver on
all ideas, but organizations should respond to
every idea. And, perhaps more importantly,
when ideas are moved forward, selected, and
implemented, these changes should be
communicated to the author of the idea and
the community.
Multichannel Invitations
There is no silver bullet that’s going to get
people to participate in a new community.
However, when there are multiple invitations
from various sources, it is more likely that an
employee or customer will engage. Links from
various appropriate pages on a website, social
media invitations, videos posters, emails, and
stickers are all great ways to get people
involved.
Reward Participation
In order to get people on board, it can be
useful to simply incentivize adoption. Some
clients offer random prizes to employees who
signed up, some clients evaluate employees
more favorably in annual reviews if they’ve
contributed to an IdeaScale community.
Get Senior Level Buy-In
Research shows that a community is far
more likely to join the conversation, if
they think their ideas are being taken
seriously. However, if a CEO or leader
starts participating in the community,
they often stop supporting others and
start supporting the CEO. The best
method is for leadership to endorse the
program: write a blog, create a video,
attend a launch meeting. People will
believe in the efficacy of the program.
2COMMUNITY ENGAGEMENT TIP SHEET
Generate a high level of participation and satisfaction in any community.
FOR MORE INFORMATION
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