Intel Extreme Masters Presentation, concept of an international eSports event

1. INTEL EXTREME MASTERS
YOUR BRAND IN THE CENTER OF A CULTURAL PHENOMENON

2. THIS IS YOUR GUY:
» 16-26 years old » Protects himself from ads & marketing
» Early adopter, tech-savvy, influencer » Spends most of his free time online
» Bored with traditional media
One Gaming Enthusiast influences an
average of 4 people‘s tech choices
among his friends and family.*
*Intel’s market research
We happen to be his entertainment.

3. WE DON’T ADVERTISE!
… we create an authentic story that excites millions of people.

4. WHAT IS INTEL EXTREME MASTERS?
The most prestigious video games league on earth with a story that unfolds over
8 months on 5 continents and ends with a World Championship event.
Online Competition Live Global Events Continuous Live Streams Constant Buzz
» 2,500,000,000+ PR
» 10,000 gamers » 6 events in Europe, Asia » Weekly broadcasts
impressions
» 80 countries and America » 12,500,000 viewers
» Thousands of fans
» $600,000 in prizes » 800,000+ visitors » 80,000,000 sessions
involved on social media

5. Press play button to
watch IEM movie…
PHENOMENAL LIVE EVENT EXPERIENCES.

6. FACTS & DATA
EVENT | 900,000+ estimated visitors
COLOGNE , GERMANY GUANGZHOU, CHINA NEW YORK CITY, USA KIEV, UKRAINE SAO PAULO, BRAZIL HANOVER, GERMANY
AUG ’11 OCT ’11 OCT ’11 AN ‘12 FEB ’12 MAR ’12
gamescom Ani-Com & Games Comic Con Cyber Sport Arena Campus Party CeBIT
Global Challenge Global Challenge Global Challenge Global Challenge Global Challenge World Championship
» Live HD streaming in up to 9 languages » 610,000 event visitors
» 173 countries reached » 54 million streaming sessions
» 135,000 peak concurrent viewers reached » 2,6 billion PR impressions
After 3 events (with 3 to go) the current Intel Extreme Masters season
has already surpassed the previous season in all key indicators.

7. GROWTH – STREAMS +237% (… AFTER JUST 3 EVENTS!)
60.000.000
50.000.000
40.000.000
30.000.000
20.000.000
10.000.000
0
Event 1 Event 2 Event 3 Event 4 Event 5
Season 5 2.005.886 3.810.123 5.580.567 8.046.324 16.368.495
Season 6 16.793.488 50.124.061 53.913.918

8. GROWTH – CONCURRENT VIEWERS +59%
160.000
140.000
120.000
100.000
80.000
60.000
40.000
20.000
0
Peak CCU (ESL TV)
Season 2010-2011 (8 months) 85.000
Season 2011-2012 (missing three events) 135.000

9. GROWTH – PR IMPRESSIONS +11%
2.700.000.000
2.600.000.000
2.500.000.000
2.400.000.000
2.300.000.000
2.200.000.000
PR impressions
Season 5 2.342.777.011
Season 6 2.611.414.055

10. INTEL EXTREME MASTERS IS SUPPORTED
BY THE SMARTEST SPONSORS
“
I want you and your company to know that I really do appreciate
companies supporting Esports, and I make an effort to help
support their businesses in return!”
“
I just bought an i7 2600k (admittedly my first Intel CPU since
the the Athlon Classic) as well as SCII and I could not be
happier with the jump. I'm just getting into the SCII scene
“
I just wanted to say that I just ordered my new PC
last night. I was looking at an AMD processor, but,
due to your sponsorship of this tournament, I
went with Intel instead.
and love the support you all are giving to it!”
Thank you for your sponsorship and for putting
together a quality tournament!” “ IEM was awesome as usual. More please! Just upgraded
wife and I’s desktops to Core i7 950s. I support those who
support SC2 and ESPORTS - sponsorship works!”
Comments from reddit.com/r/starcraft

11. NEXT SEASON – PRELIMINARY PLANS
Events
The 2012/13 season will consist of six live events in Europe, Asia and America. Presence is guaranteed in China, Germany and
USA. Possible additional event locations are Poland, Ukraine, Canada, Singapore, Brazil and India.
Likely trade shows are:
» Gamescom – Cologne, Germany (August 2012)
» ChinaJoy - Shanghai, China (July 2012)
» Ani-Com & Games – Guangzhou, China (October 2012)
» Poznan Game Arena, Poznan, Poland (September 2012)
» CeBIT – Hannover, Germany (March 2013)
Growth
The likely replacement of the old and outdated Counter-Strike 1.6 with the upcoming Counter-Strike: Global Offensive should
increase all key statistics even further compared to the previous season.

12. PR CONTACT PRODUCT MANAGER
Ibrahim Mazari Michal Blicharz
Director PR Director of Pro Gaming
Mail im@turtle-entertainment.de Mail mbl@turtle-entertainment.de
Phone +49 163 5196461 Phone +49 177 649 24 98
Skype ibrahimmazari Skype m.blicharz