Slides to accompany Ian Sanders' presentation at The How's Business Breakfast hosted by York, North Yorkshire and East Riding Local Enterprise Partnership.
Harrogate, 24 July, 2015
17. The Three Acts of A Story
1. Situation: set the scene, meet the hero/
main character(s)
2. Complication: introduce a complication or
obstacle
3. Resolution: the hero overcomes the
complication and lives happily ever after
19. How to tell a better story
• A story of transformation
• Three Acts: situation > complication > resolution
• Remember to include the 5 Ws:
• What?
• Who?
• Where?
• Why?
• When?
• Keep it simple!
21. Story types
1. The Eureka Story: How I had the idea
2. The Why Story: Why I had the idea
3. The Founder Story: Who had the idea?
4. The Customer Story: Who’s using the product?
5. The Future Story: What is the vision for the future of the
business?
6. The Big Transformation Story: How is this business changing
the world?
22. Where to use your story
1. Sales
2. Marketing
3. Networking
4. Pitches
5. Social Media
6. Digital content
7. PR
8. Investor relations/ crowdfunding
9. Leadership/ employee engagement
10. Recruitment