This document outlines a Twitter workshop on how to get more out of Twitter for business and career. The workshop covers Twitter essentials like characters, communication types, and features. It discusses using Twitter as a shop window, community, and place to share content and ideas. The workshop presents examples and Ian's 10 Twitter tips, such as following interesting people, understanding your audience, engaging in two-way conversations, living within constraints, adding value, and showing personality. Suggested actions include making Twitter a habit, tweeting regularly, increasing followers, sharing knowledge, and considering analytics.

1. How to get more out of
Twitter for your business
& career.
@iansanders

2. “What’s the one thing you
want to get out of today’s
workshop?”

3. Coming up
1.The essentials
2.What’s the point of being on Twitter?
3.Ian’s Ten Tips
4.Best practice/ worst practice
5.Q&A

4. The essentials
• 140 characters
• It’s up to you how you use it
• Like the Greek ‘Agora’, a town square. Multi-directional.
• One-to-one communication
• One-to-many communication
• RTs
• Hashtags
• DMs
• Photos and video as well as links
• Search

5. One-to-many

6. One-to-one

7. Hashtags

8. DM

9. “What’s the point?”

10. What’s the point?
• A shop window for your talents, your products, your services
• A place to build a tribe, engage with a community
• A way of building relationships with people, businesses and
brands
• A platform to share your ideas
• A place to have conversations
• A place to share/ publish your content

11. 5 stories from 7
years on Twitter

12. Melissa
kris krüg

13. Tom

14. Dave

15. Ravi

16. Adrian

17. Ian’s Ten Tips

18. #1
Be interested. Follow
interesting people.
(peers, locals, clients,
influencers, press,
inspirers)

19. #2
Who’s your target
audience?
Who are they?
Where are they?

20. #3
Two-way traffic.
Don’t just broadcast,
have conversations.

21. #4
Live within the
constraints of the
platform.

22. #5
Look through the
audience lens.
Make it human.

23. #6
Earn your follow.
Add value to your
audience.

24. #7
Don’t sell, show and tell.
Show your work. Tell
stories.

25. #8
Not sure what to tweet?
Share your knowhow.
Share valuable content.
Ask questions.

26. #9
Twitter etiquette.
Say thank you.
Your digital footprint.
Give attribution.

27. #10
What about the “I’m
having a coffee” tweets?!
Let your personality in.
Be YOU!

28. Let’s look at some
examples…

36. Q&A Time!

37. Suggested actions:
1. Make Twitter a habit (a good one!)
2. Make sure you tweet regularly (at least
once a day?)
3. Increase your followers & who follows you
4. Share your knowhow/ give some advice
5. What does success look like? (analytics –
good idea or bad?)

38. Thank you!
Website: iansanders.com
Twitter: @iansanders