My presentation from this week's Nimbus Ninety Ignite event on 'Innovating in the Cloud'

1. Innovating in the Cloud
ianmas@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist

3. Hotels Music Storage
Photos Magazines

5. 150,000
people are hosted
on any given night

6. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
January 2013
4 MillionTotal # Airbnb Guests

7. Sept 2008 March 2009 Sept 2013Sept 2009 March 2013Sept 2012March 2012Sept 2011March 2011March 2010 Sept 2010
September 2013
9 Million
Up by over 5 million since the beginning of the year
Total # Airbnb Guests

8. 0
250
500
750
1,000
2010 2011 2012 2013
24
48
432
1,000
Total # EC2 Instances

9. 0TB
13TB
25TB
38TB
50TB
2010 2011 2012 2013
50TB
294GB
4TB
23TB
Total Photos Stored in Amazon S3

10. EC2
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory

11. Why AWS?

12. “We have a 5-people
operations team.
AWS allows us to devote our resources
and mindshare to the core business.”

14. Startups on AWS

15. Enterprises on AWS

16. Remove Waste
Your
Business
70%
On-Premise
Infrastructure
30%
Managing All of the
“Undifferentiated Heavy Lifting”
Waste is anything that does not lead to
direct value for the customer

17. AWS
Cloud-Based
Infrastructure
Your
Business
More Time to Focus on
Your Business
Configuring Your
Cloud Assets
70%
30%70%
On-Premise
Infrastructure
30%
Managing All of the
“Undifferentiated Heavy Lifting”
Remove Waste with Cloud

18. A broad and deep platform helps customers
build sophisticated, scalable applications
Platform Breadth

19. Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling

20. Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling

21. Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to

22. aws.amazon.com/blogs/aws/
@AWScloud @AWS_UKI

23. 2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!
& Access
!
Management
AWS Import
!
& Export
Amazon
!
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
!
ElastiCache
Amazon SES
AWS
!
CloudFormation
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
!
Dynamo DB
Amazon
!
CloudSearch
Amazon EC2
AWS Storage
!
Gateway
Amazon
!
CloudTrail
Amazon
!
CloudHSM
Amazon
!
WorkSpaces
Amazon Kinesis
Amazon Elastic
!
Transcoder
Amazon
!
AppStream
AWS OpsWorks
AWS Data
!
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 810 new services and features
• Introduced over 35 major new services
• Announced 42 price reductions
+153
2014
Amazon
!
WorkSpaces

24. March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
153New features in
2014 so far including …
Amazon WorkSpaces available to all
customers
!
March 26, 2014
AWS CloudTrail is now available in
Australia, Ireland and Northern California
!
!May 13, 2014
New Edge locations for Amazon
CloudFront and Amazon Route 53
!
January 08, 2014
24
Amazon AppStream available to
all customers
!
!March 12, 2014
Amazon EMR Input Connector for
Amazon Kinesis
!
!February 20, 2014
35
34 27

25. We’ve announced price reductions 42 times since our
inception in 2006. Recent price drops included…
Amazon EBS
standard volume
prices are lowered up
to 50% for both
storage and I/O
requests.!
!
January 21, 2014
50% Amazon is reducing
prices for Amazon
ElasticCache cache
nodes by an average
of 34%.!
!
March 26, 2014
34% Amazon S3: We are
reducing prices for
Standard and Reduced
Redundancy Storage, by
an average of 51%.!
!
March 26, 2014
51%

26. Thank You
ianmas@amazon.com
@IanMmmm