Looking for a proven method to transform presentations into stories that sell like hell? Here’s your chance to turn every speech, media pitch or analyst presentation into a dynamic display that gets results and delights audiences.
This presentation explains:
Strategy: New tools for drafting and scripting stellar speeches
Persuasion: 5 steps to compel, convince and convert
Storytelling: Narrative devices to make any presentation sing
Language: Magic words, hot buttons and sound bite secrets guaranteed to move and motivate audiences
Confidence: Techniques for delivering messages with courage, poise and conviction
Impact: How to magnify your reach via social media
1. Powerful PR Presentations
New secrets of persuasive spokespeople,
speeches and executive communications
Ian Griffin
Wednesday June 24, 2015
@IanDavidGriffin
2. Agenda
• Presentation Planning & Strategy
• The Secrets of Persuasive Presentations
• Creating Strong Visuals
• Presenting with Confidence
• Structuring a Speech
• Magnifying the Impact of a Speech with Social
Media
• Measurement Matters
• Q&A
6. Put the audience first
• Setting an intention for your talk
– Are you aligned?
– Why are you there?
• What is the purpose of the presentation?
– Inform
– Motivate
– Entertain
• Understand the audience
18. Storytelling
• Make your content memorable
– Dramatization
• stunts, cameos, demos
– Repeatable sound bites (alliteration, etc.)
• busy as a bee
• drop dead gorgeous
• friends and family
– Evocative visuals
– Shocking statistics
– Stories
19. Storytelling
Ground Rules
– Start with the takeaway message
– Good stories are about challenge or conflict
– Think about your story like a movie
– Start with a person and his challenge
– A good story always has ups and downs, so “arc”
the story
– Use vivid language and intonation
– Practice, practice, practice
20. Michael Hauge’s 10 Essential Elements
of Every Great Story
1. A Hero 6. Outer motivation
2. The Setup 7. Growing Conflict
3. Empathy 8. Climax
4. Opportunity 9. Transformation
5. New Situation 10. Aftermath
25. Persuasive Language
Monroe’s Motivated Sequence
1. Grab the audience’s attention
2. Establish a need
3. Offer your solution
4. Visualize the future
5. Close on call to action
40. Delivering with Confidence
• Know your intention
• Build a strong structure
• Memorize a powerful opening and close
• Encourage audience interaction
• Keep it simple
• Speech coaching makes a difference
53. “…audiences today are
no longer sitting
quietly taking notes
during live
presentations. Instead,
they’re carving out a
new space in the room
called a backchannel,
where people are
online searching for
resources, checking
your facts, and
connecting with others
inside the room and
out.”
59. Social Media Home Page
• Integrate all social media
• A repository for event details:
– session description
– bio and contact information
– poll results
– presentation slides;
– reference materials
– blog postings
– and more…
64. Three Days Later…
• What do you remember about the
presentation?
• What would you like to hear more of on this
topic?
“Let the audience guide you”
Professional Speaker Motto