Iain McLean

Melbourne, Australia Australia

Melboune SME Digital Marketing

Technology / Software / Internet

Copywriter specialising in digital content marketing. Recently provided the content for the new Hostplus website which won the 2015 ANZ Sitecore Award for Best Mobile Experience. Copywriting isn't about journalism or 'good'​ writing. It's a specialist skill that increases sales conversions using persuasion architecture. Balancing your business goals and online presence by creating and delivering multi-channel content strategies will increase your bottom line. It's that simple. Content and strategies help your business engage users & build interactions which lead to increased conversion and improved ROI. My specialties include: SEO, copywriting, value and engagement-lead content stra.