Тарас Матяшовський: Morning@Lohika story Презентація з виступу на 14-тій зустрічі IT-HR club Lviv на тему "Employer branding"

1. Technical Communities.
Who Cares?
Inspired by Morning@Lohika
TARAS MATYASHOVSKY

3. About me

4. Agenda
• Why?
• Who Benefits?
• Essential Components
• Maturity Levels
• Ukrainian Communities
• Morning@Lohika Story

5. Why?
REASONS TO ESTABLISH TECHNICAL COMMUNITY
OR JOIN EXISTING ONE AND BE PROACTIVE PART OF IT

6. Reasons
• Extension of outlook
• Technical vitality
• Source of motivation
• Communication

7. Who Benefits?
• You
• Your employer
• Companies
• City
• World

8. Essential Components
TO BUILD A DEFINED, REPEATABLE
AND MANAGED COMMUNITY

9. Essential Components
• Leadership
• Internal motivation
• Values, e.g. quality not quantity
• Core of loyal supporters and
participants

10. Essential Components
• Format
• Branding
• Channels of communication
• Fees plus sponsorship
• Partnership

11. Maturity Levels
FROM INITIAL, REPEATABLE AND DEFINED TO
COMPREHENSIVE AND MEMORABLE COMMUNITIES

12. Maturity Levels
• Initial
• Repeatable, but not periodical
• Defined, managed and measurable
• Comprehensive
• Eternal J

13. Ukrainian Communities
EXAMPLES, STATISTICS, MATURITY LEVELS, ETC.

14. JUG.UA
• Started as JUG KPI 11 years ago
• Renamed to JUG UA in September, 2011
• 40+ free events in last 5 years
• 700+ users in mailing list
• Organized Java Day Kyiv, Lviv, Kharkiv
• Take part at Adopt JSR 367 (Java API for
JSON-Binding, JSON-B)

15. JUG.UA Branding

16. JUG Lviv
• Started in September, 2009
• 25+ free events in last 6 years
• 600+ users in mailing list
• Organized JDay Lviv

17. JUG Lviv Branding

18. JUG Lviv Branding

19. UA DEV CLUB
• Started in June, 2011 by XP Injection
• 42 paid events in last 4 years
• Interesting format
• XP Injection organized JEEConf, XP Days
Ukraine, Selenium Camp

20. XPInjection Branding

21. Other Communities
• Different JS communities organized
LvivJS, KyivJS, OdessaJS
• Python communities, e.g. LvivPy,
organized PyCon Ukraine
• Artificial Intelligence community
organized AI Ukraine
• Etc.

22. Lviv Communities
• .NET User Group
• Mobile User Group
• Pivorak
• Etc.

23. Morning@Lohika
• Started in May, 2014
• 20 events in last 16 months
• 800+ users in mailing list
• Speakers from Lviv, Kyiv, Odessa, Israel
• Organized trainings by Mikalai
Alimenkou and Evgeny Borisov

24. Morning@Lohika Story
DRIVEN BY PASSION AND CORE VALUES

25. Why?
• importance of local communities
• technical vitality
• extension of outlook
We do care
* Inspired by “Anonymous developers club” (uadevclub)

26. Format
• Morning, i.e. finish till 14:00
• Saturday’s
• Great speakers
• Real experience
• Practical value
• Informal atmosphere
• Coffee breaks
• Live communication
• Souvenirs for active participants

27. Who Started It?
Yarko
Designer
Taras
Engineer
Galya
Recruiter
Bohdan
Engineer

28. How Did It Start?

29. How Did It Start?

30. How Did It Start?

31. How Did It Start?

32. How Did It Start?

33. The Best Logo

34. Logo Views

35. Provocative Logo

36. The Best Posters

37. The Best Posters

38. The Best Posters

39. Branding
• Morning Man
• Website
• Facebook group
• Twitter account
• Souvenirs
• Etc.

40. Who Drives It Now?
Yarko
Designer
Taras
Engineer
Nastya
Recruiter
Ksenya
PR Manager

41. With Support Of
Marynka
Recruiter
Mariya
Recruiter
Petro
Recruiter
Maryana
Recruiter

42. Achievements
• 20 events
• 30 speakers
• 15 speakers from Lviv
• 8 speakers from Kyiv
• 6 speakers from Odessa
• 1 speaker from Israel
• 480+ unique participants
• 800+ email subscribers
• 530+ members in FB group

43. Lessons Learned
• Internal motivation is crucial
• Shared values are a myth
• Delegation is not a cure
• Measurement and monitoring matter
• Entry fees are must
• Invest in branding
• Partnership

44. Agenda
• 28th of November, 2015 – LvivPy
• 5th of December, 2015 – Front-End
Morning@Lohika
• “Stylish visualizations with D3.js”
• “The Flexbox Paradigm: Guide, Tips &
Tricks”

45. Instead of Epilogue
DO YOU CARE?

46. Instead of Epilogue
• Be proactive
• Become a better professional
• Never stop learning
• Invest in yourself
• Lead by example

47. Q&A?
THANK YOU!