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DEVOPS AND THE BOTTOM LINE 
Nicole Forsgren, PhD 
Utah State University
10 deploys per day 
Dev & ops cooperation at Flickr 
John Allspaw & John Hammond 
Velocity 2009 
That was then…
Etsy Code Deployment 
What once required 6-14 hours and an “Army” 
…Now takes 15 minutes and 1 person 
This is now… 
30+ 
Deploys 
per day 
2013 
2013 Mike Brittain, Continuous Deployment: The Dirty Details 
3/2014 Daniel Schauenberg , Qcon London 
4/2014 tweet @philkates 
50 
Deploys per day 
March 2014 
QCon London 
80-90 
Deploys per day 
April 2014 
Chef Conf
Amazon Deployment Stats 
(production & host environments only) 
This is now… 
1,079 
Max deploys 
In a single hour 
Every 11.6 seconds! 
10,000 
Mean # hosts receiving 
Deploys simultaneously 
30,000 
Max # hosts receiving 
Deploys simultaneously
Intuit 
“By installing a rampant innovation culture, we performed 165 
experiments in the peak three months of tax season. 
Our business result? Conversion rate of the website is up 50%. 
Employee result? Everyone loves it, because their new ideas can 
make it to market. ” 
- Scott Cook, Intuit founder
DEVOPS IS GOOD FOR IT
HIGH PERFORMING DEVOPS TEAMS 
More agile 
30x 
More frequent 
deployments 
2014 PuppetLabs State of DevOps Survey 
8000x 
Faster lead times 
than peers
HIGH PERFORMING DEVOPS TEAMS 
More reliable 
2x 
Change 
Success 
Rate 
2014 PuppetLabs State of DevOps Survey 
12x 
Faster 
Mean time to recovery 
(MTTR)
DEVOPS IS GOOD FOR ORGANIZATIONS
HIGH PERFORMING IT ORGANIZATIONS 
2x 
More likely to exceed 
Profitability, 
Market share, and 
Productivity goals 
2014 PuppetLabs State of DevOps Survey 
50% 
Higher market cap 
growth over 3 years*
DevOps isn’t just IT. It’s the practice of IT.
BUT LET’S STEP BACK… 
And look at the larger picture
IT REVOLUTION AND DEVOPS RESEARCH IN 2015 
• Shape our research agenda 
• What are your pain points? 
• What are your big questions?
THANK YOU 
nicolefv@gmail.com 
@nicolefv 
nicoleforsgren.com

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DOES14 - Nicole Forsgren - DevOps and the Bottom Line

  • 1. DEVOPS AND THE BOTTOM LINE Nicole Forsgren, PhD Utah State University
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. 10 deploys per day Dev & ops cooperation at Flickr John Allspaw & John Hammond Velocity 2009 That was then…
  • 8. Etsy Code Deployment What once required 6-14 hours and an “Army” …Now takes 15 minutes and 1 person This is now… 30+ Deploys per day 2013 2013 Mike Brittain, Continuous Deployment: The Dirty Details 3/2014 Daniel Schauenberg , Qcon London 4/2014 tweet @philkates 50 Deploys per day March 2014 QCon London 80-90 Deploys per day April 2014 Chef Conf
  • 9. Amazon Deployment Stats (production & host environments only) This is now… 1,079 Max deploys In a single hour Every 11.6 seconds! 10,000 Mean # hosts receiving Deploys simultaneously 30,000 Max # hosts receiving Deploys simultaneously
  • 10. Intuit “By installing a rampant innovation culture, we performed 165 experiments in the peak three months of tax season. Our business result? Conversion rate of the website is up 50%. Employee result? Everyone loves it, because their new ideas can make it to market. ” - Scott Cook, Intuit founder
  • 11. DEVOPS IS GOOD FOR IT
  • 12. HIGH PERFORMING DEVOPS TEAMS More agile 30x More frequent deployments 2014 PuppetLabs State of DevOps Survey 8000x Faster lead times than peers
  • 13. HIGH PERFORMING DEVOPS TEAMS More reliable 2x Change Success Rate 2014 PuppetLabs State of DevOps Survey 12x Faster Mean time to recovery (MTTR)
  • 14. DEVOPS IS GOOD FOR ORGANIZATIONS
  • 15. HIGH PERFORMING IT ORGANIZATIONS 2x More likely to exceed Profitability, Market share, and Productivity goals 2014 PuppetLabs State of DevOps Survey 50% Higher market cap growth over 3 years*
  • 16. DevOps isn’t just IT. It’s the practice of IT.
  • 17.
  • 18. BUT LET’S STEP BACK… And look at the larger picture
  • 19.
  • 20. IT REVOLUTION AND DEVOPS RESEARCH IN 2015 • Shape our research agenda • What are your pain points? • What are your big questions?
  • 21. THANK YOU nicolefv@gmail.com @nicolefv nicoleforsgren.com

Notas do Editor

  1. Hi everyone, I’m Nicole Forsgren, and thanks for letting me visit with you about some of the exciting things we’ve found about DevOps, and the impact it can have on your company.
  2. For the first time in recent history,
  3. For the first time in recent history, researchers have found a link between IT investments and organizational performance –
  4. but only if these IT investments occur with the right mix of IT, culture, and practice called DevOps. For the last two years, I have worked with Gene Kim, Jez Humble, and Puppet Labs to study organizations that use DevOps practices, to truly understand what contributes to the success of their DevOps, and for the first time, test and measure the impacts of these practices on their bottom line.
  5. This is revolutionary. [pause] We would like to think this is common sense, but it isn’t. In fact, it flies in the face of decades of research and experience. Investments in IT don’t impact the bottom line. Time and time again, studies fail to show any link between IT investment and any kind of organizational impact. ANY KIND! It actually has a name! It’s called the productivity paradox. … Any company can buy a server, throw it in the closet, maybe give it some pretty uplighting like we see here.  But then so can any other company. You put enough lipstick on a pig… it’s still a pig. Your pretty server is still just a server. This doesn’t create any kind of sustainable advantage. And the path from IT investment alllll the way down to the 10-K is long and winding. ROI rarely pans out, and even then, it’s usually after years… if that! So… I knew this, but I just didn’t have it in my heart to tell it to the team, especially since I had a hunch that DevOps might be different. I’ll tell you why in just a minute.
  6. So… what makes DevOps different? Why are we seeing this impact NOW? It is because DevOps is fundamentally different. It is because the impacts are seen only when IT investments occur with the right mix of IT, culture, and practice. So we can’t just *invest* in IT. We have to invest in IT *and* our culture and practices… very much like the stories we’ve been hearing here at DevOps Enterprise Summit. In fact, just as Lean and the Toyota way revolutionized manufacturing in the 80s and 90s, we believe DevOps will be the force that revolutionizes the way that technology is done across all industries in all organizations. THIS is that hunch I had when we were planning the DevOps study last year. THIS is why I suggested we include organizational performance, even though it flew in the face of every other case of IT investment strategy. DevOps isnt’ just and investment strategy. It is a revolution. But how did we get here?
  7. Velocity 2009: John Allspaw & John Hammond “10 deploys per day: Dev & ops cooperation at Flickr” - Crazy. Maybe even irresponsible. Historic. Visionary.
  8. This is fascinating throughput, and clearly good for IT.
  9. Stark contrast to Intuit… 165 experiments during busy season. Five years ago, we would not have seen this… but when else to deliver or test delivering functionality to customers? And you see that second emphasis? (Added by me) Conversion rate is up 50%. Those are organizational impacts. That is the bottom line.
  10. THIS ISN’T JUST FOR THE UNICORNS. THIS IS FOR THE HORSES, TOO. “All the stories you heard yesterday are examples of how organizations are creating business value and competitive advantage by adopting DevOps principles and patterns. These stories paint a rich, nuanced picture of what DevOps looks like in organizations, and suggests that it can – and does – help organizations achieve their goals. But we wanted to take this a step further, and see if the data agreed with these stories we see over and over again. And the data we collected over the past two years – covering 14,000 respondents and hundreds of organizations – backs this up. DevOps is good for IT. DevOps is good for organizations. Let’s start by looking at the impacts of DevOps on IT.
  11. In the past, we’ve known that DevOps is good for IT. But NOW we know that DevOps is good for organizations. DevOps has impacts that can be seen in the bottom line. This is because DevOps isn’t just IT. It’s the practice of IT.
  12. This is because DevOps isn’t just IT. It’s the practice of IT.
  13. This is why we see the impacts to the organization and the bottom line. This requires IT, yes. But it also requires CULTURE PEOPLE PROCESSES This isn’t just an investment in IT. This is an investment in IT practice. And these investments are revolutionary in the change they bring about. Not just to the IT function, but to the organization as a whole.
  14. But what if these revolutionary changes could have impactsthat go beyond the organization?
  15. Let’s think about DevOps in a larger context. I look at the things in our environment and how they influence our IT practices. Is it our work environment? Our coworkers? Our support structures? Our home life? Take a moment and think about your own environment. How does this influence our own IT practices and patterns, such as DevOps? I also investigate the ways that IT practices and patterns, such as DevOps, impact, [….] … people … teams … organizations Let’s use this lens to Revolutionize the way we do Business in the 21st Century…And specifically, the role of DevOps in driving organization growth and value.
  16. I will be working with IT Revolution this year to continue our investigation into DevOps and organizational impacts. I want to hear from YOU. What should we study? What are your pain points? What are your big questions? This is your chance to shape our research agenda.