DOES SFO 2016 - Andy Cooper & Brandon Holcomb - When IT Closes the Deal

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Equifax powers the financial future of individuals and organizations around the world. Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions. Delivering on that trust requires both business and technical operations excellence. Faced with the growing challenges of the modern marketplace, the Equifax IT organization embarked on a top-to-bottom cultural and technical transformation. This presentation will outline how the Equifax IT team has taken steps towards transforming itself into a nimble, efficient and internally-capable organization. Topics will include key management lessons learned, budget realignment, creating partnerships across organizational boundaries and strategic projects to focus the organization’s transformation efforts. The early results? IT is no longer viewed as a liability to the business, instead IT is now an asset – a strategic partner that is actively helping to close deals.

Tecnologia

WHEN IT CLOSES THE DEAL
How Technology Strategy Helps the Business to Win
Andy Cooper
SVP, Global Platform Services
Brandon Holcomb
VP, Global Platform Engineering
®
1

2
Equifax: The Early Years
Family-owned grocers
expanded credit investigations/
reports with list of credit worthy
customers and door-to-door
ingenuity
Established Equifax name
to reflect customer pledge
to deliver equitable factual
information
Vision:
To be the global leader in
information solutions that creates
unparalleled insights to solve
customer challenges
Guy WoolfordCator Woolford

Dynamic Future
2016 – 2020s
Information Solutions Leader
 Innovation from lower cost
technology, digital/mobile
trends, advanced analytics
 Equifax positioned for
disruptive growth
Growth Transformation
2006 – 2015
Differentiated Data Leader
 Mortgage crisis pushes lenders beyond FICO
scores
 Differentiated data strategy
 Cultural transformation
 Vertical focus; IT platforms for scale; analytics
3
National, Score-Driven CRA
 1975 – Equifax
 CRA consolidation, automation,
national coverage
 Europe & LATAM
 Decisioning
Scale & Automation
1960s – 2005
Early Days
1899 –1960s
Regional CRA
 1899 - Retail
Credit Company
 Local  regional
 Toronto 1st intl
office
History

Equifax: By Numbers
$2.7BGlobal Information
Solutions Company
9,200Employees
1899Company Founded
24Countries
Equifax Maintains Data, Worldwide, on More Than:
820M
Consumers
91M
Businesses
5,000
Employer
Contributors
TOP AWARDS
Information Week
Elite100
fin
techFORWARD
Forbes
THE WORLD’S
MOST INNOVATIVE
COMPANIES
2015
FORTUNE
World’s Most
ADMIRED
COMPANIES
2015
TOP
WORK
PLACES
The Atlanta
Journal
Constitution
2015
2015

5
Organization Evolution – Conway’s Law
"Any organization that designs a system will inevitably produce a design whose
structure is a copy of the organization's communication structure"
OPERATIONALLY LED
2007
STRATEGICALLY LED
2017
TECHNICAL
ORGANIZATION
INFRASTRUCTURE
PLATFORMS
Build Technical
Domain Capabilities
Converged Teams
Platform
Centric
Application Centric
Infrastructure
Shared Platforms
Converged
Platforms
SDDC
Outsourcing
of Technical Support

Further opportunity within Equifax U.S.
 Investments in high-scale, multi-tenant platforms since 2010
 Invest in new skills
 10s of $M of refresh in next 5 years
 Access to high-volume bandwidth for Decision 360 strategy
6
The Planets Aligned in 2015
Maturity of
Colocation
Market
Cloud
Computing
Availability
of Massive
Bandwidth
SDDC
and
Infrastructure
as Code

How we work
is as important
as what we
build
Product vs
Business Case
Driven
No more
outsourced
culture
Become
builders vs buyers
Quality
at the Source
Talent,
Talent,
Talent!
Cultural and
Organizational
Transformation
7

8
Budget
Centralization
OLD PARADIGM NEW PARADIGM
Business Units
Business Case
COMMON PLATFORMS
Core Infrastructure
+
Software Assets
$
DEV TEST PROD
 Prove the economic
value of shared
infrastructure platforms
 Align infrastructure
capabilities with the
software that drives the
business
 Scale allows higher levels
of engineering and
resiliency for everybody
 Software is developed
once and leveraged for
the enterprise
Business Units
Business Case
CONSTRUCTION ZONE
Infrastructure
Silo
Application
Silo
$

9
Aligning Across Boundaries
Budget
centralization
drives financial
dependency
which leads to
execution
dependency
Use tools to do
your job NOT
to be your job
Develop, fund
and cultivate
communities
of practice
Narrow focus,
grow
competency
“If you don't understand how to run an efficient operation, new machinery will just give you
new problems of operation and maintenance. The sure way to increase productivity is to
better administrate man and machine.”
W. Edwards Deming

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