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Copyright Technology 101
U.S. Patent and Trademark Office (USPTO) Global Intellectual
Property Academy and U.S. Copyright Office

Conference on Copyright in the Digital Age




Presenter:
Daniel Castro, Senior Analyst, ITIF
Overview

  How does the Internet work?

  Who governs the Internet?

  Who is part of the Internet ecosystem?




                                           2
How does the Internet work?

   Typical view of the Internet:


                                   Internet




                                              3
How does the Internet work?

   More detailed:




                    Users




                            Users   facebook.com   google.com   wikipedia.org

                                                                                4
How does the Internet work?

      URLs:




 Image credit: John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology (Flat World Knowledge).


                                                                                                                          5
How does the Internet work?

      Domain names:




 Image credit: John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology (Flat World Knowledge).


                                                                                                                          6
How does the Internet work?

      Data Packets:




 Image credit: John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology (Flat World Knowledge).


                                                                                                                          7
Who governs the Internet?

   Nobody?




                            8
Who governs the Internet?

   At the National Level (in the United States)
   • Federal Communications Commission (FCC)
     • Net neutrality rules
   • National Telecommunications and Information Administration
      (NTIA)
     • Broadband, spectrum, DNS, privacy/security/copyright issues
   • Federal Trade Commission (FTC)
     • Anti-trust and consumer protection
   • Department of Justice
     • Internet crime
   • Congress
     • Legislative authority


                                                                     9
Who governs the Internet?

   At the International Level
   • Coordination and operations
     • ICANN
   • Standards
     • Internet Society (ISOC)
       • Internet Engineering Tasking Force (IETF)
       • Internet Architecture Board (IAB)
     • World Wide Web Consortium (W3C)
     • International Telecommunication Union (ITU)
   • The Market
     • E.g. Mozilla Foundation, Verisign




                                                     10
Who is part of the Internet ecosystem?

   •   Users
   •   Internet service providers
   •   Domain registrars
   •   Domain registries
   •   Hosting providers
   •   Governing bodies

   •    OTHERS?
       • Services: search engines, file lockers, UGC sites, online
         advertisers, payment processors, shippers
       • Applications: operating systems, web browsers, software
       • Devices: mobile devices, computers, routers, etc.



                                                                     11
Who is part of the Internet ecosystem?

   Questions:

   •   Where are the “control points” on the Internet?

   •   How can different methods be used to protect intellectual
       property at these different points?

   •   Who has a legal responsibility to protect intellectual
       property?

   •   Who would be most effective in protecting intellectual
       property? (and what incentives do they need, if any, to do
       so?)


                                                                    12
Further reading

   Castro, Bennett and Andes, “Steal these Polices: Strategies for
    Reducing Digital Piracy,” Information Technology and
    Innovation Foundation (December 2009),
    http://www.itif.org/files/2009-digital-piracy.pdf.

   Castro, “Better Enforcement of Online Copyright Would Help,
    Not Harm, Consumers,” Information Technology and
    Innovation Foundation (October 2010),
    http://www.itif.org/files/2010-copyright-coica.pdf.

   Price, “An Estimate of Infringing Use of the Internet,”
     Envisional (Janauary 2011),
     http://documents.envisional.com/docs/Envisional-
     Internet_Usage-Jan2011.pdf.

                                                                     13
Thank you!




             14

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Copyright Technology 101

  • 1. Copyright Technology 101 U.S. Patent and Trademark Office (USPTO) Global Intellectual Property Academy and U.S. Copyright Office Conference on Copyright in the Digital Age Presenter: Daniel Castro, Senior Analyst, ITIF
  • 2. Overview How does the Internet work? Who governs the Internet? Who is part of the Internet ecosystem? 2
  • 3. How does the Internet work? Typical view of the Internet: Internet 3
  • 4. How does the Internet work? More detailed: Users Users facebook.com google.com wikipedia.org 4
  • 5. How does the Internet work? URLs: Image credit: John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology (Flat World Knowledge). 5
  • 6. How does the Internet work? Domain names: Image credit: John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology (Flat World Knowledge). 6
  • 7. How does the Internet work? Data Packets: Image credit: John Gallaugher, Information Systems: A Manager’s Guide to Harnessing Technology (Flat World Knowledge). 7
  • 8. Who governs the Internet? Nobody? 8
  • 9. Who governs the Internet? At the National Level (in the United States) • Federal Communications Commission (FCC) • Net neutrality rules • National Telecommunications and Information Administration (NTIA) • Broadband, spectrum, DNS, privacy/security/copyright issues • Federal Trade Commission (FTC) • Anti-trust and consumer protection • Department of Justice • Internet crime • Congress • Legislative authority 9
  • 10. Who governs the Internet? At the International Level • Coordination and operations • ICANN • Standards • Internet Society (ISOC) • Internet Engineering Tasking Force (IETF) • Internet Architecture Board (IAB) • World Wide Web Consortium (W3C) • International Telecommunication Union (ITU) • The Market • E.g. Mozilla Foundation, Verisign 10
  • 11. Who is part of the Internet ecosystem? • Users • Internet service providers • Domain registrars • Domain registries • Hosting providers • Governing bodies • OTHERS? • Services: search engines, file lockers, UGC sites, online advertisers, payment processors, shippers • Applications: operating systems, web browsers, software • Devices: mobile devices, computers, routers, etc. 11
  • 12. Who is part of the Internet ecosystem? Questions: • Where are the “control points” on the Internet? • How can different methods be used to protect intellectual property at these different points? • Who has a legal responsibility to protect intellectual property? • Who would be most effective in protecting intellectual property? (and what incentives do they need, if any, to do so?) 12
  • 13. Further reading Castro, Bennett and Andes, “Steal these Polices: Strategies for Reducing Digital Piracy,” Information Technology and Innovation Foundation (December 2009), http://www.itif.org/files/2009-digital-piracy.pdf. Castro, “Better Enforcement of Online Copyright Would Help, Not Harm, Consumers,” Information Technology and Innovation Foundation (October 2010), http://www.itif.org/files/2010-copyright-coica.pdf. Price, “An Estimate of Infringing Use of the Internet,” Envisional (Janauary 2011), http://documents.envisional.com/docs/Envisional- Internet_Usage-Jan2011.pdf. 13