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Looking Ahead –
The Big Opportunity for
Network Design - GST
Introduction in India
Executive Summary
2
The supply chain network of a company is seldom optimal. Reasons for the same can often be
associated with the major changes happening in internal and external environments such as
demand pattern, tax policies, introduction of new products, suppliers and competitors actions,
etc. which are inherently dynamic in nature. When one or more of these factors change, the
network is often rendered sub-optimal. Since re-designing the network involves significant
effort and cost for the company, it cannot be done for every small change which occurs. But it
is imperative to carry out this activity when a major change occurs in any of the factors.
One such change is the proposed introduction of Goods and Services Tax (GST) in India which
would rationalize the current, complex tax structure. Though a final agreement on GST is yet
to be reached, two aspects of GST hold special significance from supply chain perspective:
1. Elimination of Central Sales Tax (CST) for interstate movement of goods
2. Uniform taxes in most parts of the country
In this paper we present ITC Infotech’s understanding of the changes that will happen once
GST is implemented in India and its impact on the supply chain. Further, we analyse the emer-
gent scenarios and provide an insight on potential action points for a company in a post-GST
scenario. The paper also provides a suggested methodology for optimizing your supply chain
network, post the implementation of GST in India.
3
The proposed implementation of GST will be one of the biggest tax reforms happening in India
since independence. The current tax structure is very complex and differs from state to state.
The evolution of GST can be seen as a gradual transformation of a disparate, complex and cas-
cading tax structure into a largely unified value added system of taxation.
The current tax structure can be classified into three categories:
Highlights of the proposed GST tax structure are:
The impact of current fiscal policies has been such that most companies had to give priority to
tax benefits over operational efficiency. As an example, many companies have established
warehouses in all states where they have a significant market size and transact on “stock trans-
fer” as a way to nullify CST which is paid during interstate sales. Post GST the very existence of
many of these facilities will come into question. We provide an illustration to better understand
the impact of GST on your supply chain:
Post GST – Need for Network Design
Central indirect tax: Custom duty, Central excise duty, Central service tax etc
State indirect tax: Value added tax (VAT), entry tax, luxury tax, entertainment tax etc
Local tax: Octroi and other entry tax
Dual GST for centre and states, Integrated GST (IGST) on interstate transactions
Free credit flow-No cross credit for Central GST (CGST) & State GST (SGST)
Refund of unutilized accumulated ITC (income tax credit)
Between 12% to 20% in year 1, 12% to 18% in year 2, 16% in third year
4
Illustration
Assumptions:
Scenarios:
Excise rate 10%, VAT 12.5%, CST 2%, GST 16%
Some sort of manufacturing at Vendor, Manufacturing location and Warehouses
Stock movements from manufacturing location to warehouses is treated as a stock trans-
fer (ownership doesn’t change)
From warehouses to WDs (wholesale dealer) ownership changes
Vendor is in Karnataka state, Manufacturing unit in Karnataka state, WD (wholesale dealer
in Tamil Nadu state)
There are two warehouses-one in Karnataka & one in Tamil Nadu
Value wise margins for different echelons are kept same
Scenario 1-Pre GST & Interstate sale happens during ownership change
Scenario 2-Pre GST & Interstate stock transfer and then sales happening
Scenario 3-Post GST & Interstate sale happens during ownership change
Scenario 4-Post GST & Interstate stock transfer and then sales happening
Scenario 1
Scenario 2
Scenario 3
Scenario 4
52.2
52.2
16
16
25.7
26.6
10.6
25.7
72.4
66.9
10
5.5
30.8
12.4
12.4
30.8
13.8
23.8
272.4
266.9
100
10
173.8
173.8
223.8
223.8
22.4
22.4
5.5
30.8
30.8
50
50
50
13.8
123.8
Pre GST Net Tax Net Tax
252.2
252.2
100
16
116
166
226.6
226.6
36.2
36.2
50
26.6
176.6
50
50
Post GST
Vendor
Excise
Excise
VAT
VAT
GST
GST
Final Price
Value addition (Mfg Unit)
Value addition
Final Price
Total Tax Paid
Total Tax Paid
Excise
VAT
GST
CST
Final Price
BasicPrice
BasicPrice
Total Tax Paid
Value addition
Excise
VAT
GST
CST
Final Price
BasicPrice
Total Tax Paid
Cost of manufacturing
Manufacturing Unit
Warehouse(Karnataka) to
Tamilnadu WD
Warehouse(Tamilnadu) to
Tamilnadu WD
5
Summary:
As per the above analysis one can understand the reason for establishing the warehouses in
most of the states and using stock transfer (to prevent CST impact) as a preferred mode of trans-
action. Post-GST scenario the net tax paid will be less which reduces the price of the products.
It also questions the need for two warehouses in both states.
The above analysis leads to further scenarios which also need to be analysed:
The three scenarios should be analysed with other costs added such as inventory cost, primary
and secondary freight cost. The decision should also be based upon the degree of service levels
achieved and responsiveness. A quick summary of analysis done on a CPG major in India (post
GST) is given below:
There are many positives and some negatives associated with this reduction in supply chain
complexity.
A way to move
Scenario
Scenario 1
Scenario 2
Scenario 3
Final Price
272.4
266.9
252.2
Net Tax Paid
72.4
66.9
52.2
Pre/Post GST
Pre GST
Pre GST
Post GST
Warehouse only at Karnataka
Warehouse only at Tamil Nadu
Warehouses in both states (one each in Tamil Nadu and Karnataka)
The number of warehouses has reduced to 36 from (current) 45. Many existing ware-
houses closed and new warehouses opened.
Days of inventory reduced by 20%
Primary freight cost reduced and secondary freight cost increased slightly
Negatives
Route planning becomes a challenge as
warehouses have to deal with dealers in
a bigger geography
Secondary freight cost will increase
Truck load utilization will reduce in
secondary distribution
Positives
Bigger consolidation of demand at warehouses
Reduced variation in demand at warehouses
Improved inventory management
6
In lower lead times the service level will
experience a little impact.
Improved demand planning
Reduced production complexity (less changeovers)
Reduction in number of echelons in supply chain
Increase in truck load utilization (especially in
primary freighting)
Reduced cost for improving service level
The figure below gives a comparison between supply chain cost and serviceability achieved.
Zone of flexibility is a zone which provides businesses with a delta of supply chain cost to
improve serviceability in post-GST scenario when compared with pre-GST scenario. Busi-
nesses get the flexibility to adopt the best possible strategies which align with their business
objectives.
Post-GST companies will look forward to enjoy the benefits of economies of scale and align
their objectives to take advantage of operational efficiency. The figure below gives the list of
future action points in different areas.
Supply Chain Costs
Serviceability
Post GST
Pre GST
Zone of Flexibility (Cost vs. Serviceability)
Possible strategies:
• Invest more to get better serviceability
• Develop efficient supply chain to get cost benefits
• Pricing strategy
Zone of flexibility provides businesses opportunities to reconfigure their
supply chain as per their strategic requirements.
It is important for business to regularly take Network design simulation
exercise to know their zone of flexibility
Improve forecasting process
Improve inventory management
Trade off between customer serviceability and
cost associated
Improve Pricing & Promotion Strategy
Increase responsiveness by reducing number of echelons
Warehouse opening/closing
Shared roles of warehouse with mfg unit
Maximum utilization of multi modal & multi-tier
Sourcing
Capacity expansion/closing
Capability realignment
Flexible manufacturing
Manufacturing process redesign
Role finalization
Contract renegotiation
Inter vs. Intra state sourcing options
Process redesign
Price renegotiation
Reliability & Quality consideration
Manufacturing
DistributionOther Areas
Methodology for Supply Chain Network Design –
Post GST in India (Our approach)
Network design exercise provides platform to analyse all the things explained above. It is a pow-
erful modelling approach to suggest timely changes in the network in a pre- and post-GST sce-
nario. The feature for sensitivity analysis provides platform to analyse various “what if” sce-
narios. Our approach for doing network design exercise is as follows:
As Is Strategy
& Operations
Assessment
Information
Gathering
Baseline
Development
Scenario
Visioning
Scenario
Analysis & Strategy
formulation
Recommendations
Analyze supply
chain processes &
enablers
Map current
operations strategy
Determine supply
chain cost drivers
& constraints
Understand
customer needs
Complexity
reduction &
simplification of
requirements
Develop concep-
tual model
Detail information
requirements
Collect data
required
Assess data
available & it’s
hygiene
Assess & analyze
information
Develop time
estimates
Define modeling
scope like
processes, facilities
and products to be
considered
Develop model &
create database
formats
Detail assumptions
made
Develop activity
based costing
Run & analyze
baseline model
Compare results
with the actual
cost incurred
Define the degree
of error for
different cost
heads (Tolerance
level).
Review baseline
assumptions &
result with
business
Make necessary
changes if needed
Once model is
confirm do
sensitivity analysis
Develop various
what if scenarios
Basis what if
analysis confirm
set of scenarios
Optimize, analyze
& sensitize
alternative
strategies
Perform cross
alternative
sensitive analysis
Detail recommen-
dations from
different scenarios
Basis recommen-
dations finalize the
scenario with
business team
Run & analyze the
final scenario
Detail the benefits
coming from it
Detail the reasons
& changes need to
be made
Give the final
recommendations
& to be action
points to the
business
7
Post GST – Network redesign approach
Network design exercise provides platform to analyse all the things explained above. It is a
powerful modelling approach to suggest timely changes in the network in a pre- and post-GST
scenario. The feature for sensitivity analysis provides platform to analyse various “what if”
scenarios. Our approach for doing network design exercise is as follows:
Summary:
GST introduction will be one of the strong compelling factors for companies to revisit their
supply chain network. The envisaged changes would be large-scale and bring into question the
roles of many existing facilities (sourcing/manufacturing/distribution). The optimum network
post-GST may result in realignment/closing/opening of facilities. Such transitions are seen to
have long lead times, three months to three-four years, depending on the type of industry and
type of transition. Companies must revisit their network considering next two to five year hori-
zon so as to be proactive enough to respond to big ticket changes like GST.
References:
CII paper: Gearing for GST
ICAI paper on Goods & Services Tax in India
3-4 Weeks 2 Weeks 2-3Weeks 2-3 WeeksTimelines
Activity
Outcome
Understand-
ing strategic
Objectives
Existing
network
analysis,
forecast for
next 5 years
Data collection
& aggregation
SKU wise
costs involved.
Customer,
product &
geographical
clustering
Baseline
Modelling
(Pre GST
scenario)
Variable
based
model for
cost
estimation &
validation
Include
forecasted
values
Logistics cost
of existing
network
without taxes
Impose GST
Logistics
cost of
existing
network with
GST
Optimize
network
Zone of
flexibility &
analysis of
alternatives
within it
Post
optimization
analysis
Selection of
best
possible
network
PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5 PHASE 6 PHASE 7
8
9
About the Author(s)
Rohit Shukla is a Lead Consultant in the
supply chain practice at ITC Infotech. He
holds a degree in electrical engineering with
an MBA in operations and supply chain
management. Rohit has over 7 years of
experience in supply chain management in
Electronics and CPG domain.
Jimmy Thomas is a Lead Consultant in the
supply chain practice at ITC Infotech. He
holds a degree in Mechanical engineering
with an MBA in operations and supply chain
management.Jimmy has over 7 years of
experience in supply chain management in
Automotive and CPG domain.
About the ITC Infotech
Business Consulting group
ITC Infotech’s Business Consulting Group
provides rich business consulting capabilities
across key business functions such as
product design & development, manufactur-
ing & supply chain management, sales &
service, loyalty & customer relationship
management, etc. The group has expert
practices around Enterprise Performance
Management, CRM and Loyalty, SCM and Op-
erational Excellence, Auto ID Solutions and
Corporate Sustainability. Our domain experts
and management consultants bring in
expertise of addressing customer needs and
problem statements in these areas across
verticals such as CPG, Retail, Process &
Discrete Manufacturing, Travel & Hospitality,
Banking & Financial Services and Logistics &
Transportation.
9
For more information please write to: contact.us@itcinfotech.com
www.itcinfotech.com
© Copyright 2012, ITC Infotech. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, trans-
mitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permis-
sion from ITC Infotech. The information contained herein is subject to change without notice. All other trademarks mentioned herein
are the property of their respective owners.

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Looking Ahead–The Big Opportunity for Network Design - GST Introduction in India

  • 1. Looking Ahead – The Big Opportunity for Network Design - GST Introduction in India
  • 2. Executive Summary 2 The supply chain network of a company is seldom optimal. Reasons for the same can often be associated with the major changes happening in internal and external environments such as demand pattern, tax policies, introduction of new products, suppliers and competitors actions, etc. which are inherently dynamic in nature. When one or more of these factors change, the network is often rendered sub-optimal. Since re-designing the network involves significant effort and cost for the company, it cannot be done for every small change which occurs. But it is imperative to carry out this activity when a major change occurs in any of the factors. One such change is the proposed introduction of Goods and Services Tax (GST) in India which would rationalize the current, complex tax structure. Though a final agreement on GST is yet to be reached, two aspects of GST hold special significance from supply chain perspective: 1. Elimination of Central Sales Tax (CST) for interstate movement of goods 2. Uniform taxes in most parts of the country In this paper we present ITC Infotech’s understanding of the changes that will happen once GST is implemented in India and its impact on the supply chain. Further, we analyse the emer- gent scenarios and provide an insight on potential action points for a company in a post-GST scenario. The paper also provides a suggested methodology for optimizing your supply chain network, post the implementation of GST in India.
  • 3. 3 The proposed implementation of GST will be one of the biggest tax reforms happening in India since independence. The current tax structure is very complex and differs from state to state. The evolution of GST can be seen as a gradual transformation of a disparate, complex and cas- cading tax structure into a largely unified value added system of taxation. The current tax structure can be classified into three categories: Highlights of the proposed GST tax structure are: The impact of current fiscal policies has been such that most companies had to give priority to tax benefits over operational efficiency. As an example, many companies have established warehouses in all states where they have a significant market size and transact on “stock trans- fer” as a way to nullify CST which is paid during interstate sales. Post GST the very existence of many of these facilities will come into question. We provide an illustration to better understand the impact of GST on your supply chain: Post GST – Need for Network Design Central indirect tax: Custom duty, Central excise duty, Central service tax etc State indirect tax: Value added tax (VAT), entry tax, luxury tax, entertainment tax etc Local tax: Octroi and other entry tax Dual GST for centre and states, Integrated GST (IGST) on interstate transactions Free credit flow-No cross credit for Central GST (CGST) & State GST (SGST) Refund of unutilized accumulated ITC (income tax credit) Between 12% to 20% in year 1, 12% to 18% in year 2, 16% in third year
  • 4. 4 Illustration Assumptions: Scenarios: Excise rate 10%, VAT 12.5%, CST 2%, GST 16% Some sort of manufacturing at Vendor, Manufacturing location and Warehouses Stock movements from manufacturing location to warehouses is treated as a stock trans- fer (ownership doesn’t change) From warehouses to WDs (wholesale dealer) ownership changes Vendor is in Karnataka state, Manufacturing unit in Karnataka state, WD (wholesale dealer in Tamil Nadu state) There are two warehouses-one in Karnataka & one in Tamil Nadu Value wise margins for different echelons are kept same Scenario 1-Pre GST & Interstate sale happens during ownership change Scenario 2-Pre GST & Interstate stock transfer and then sales happening Scenario 3-Post GST & Interstate sale happens during ownership change Scenario 4-Post GST & Interstate stock transfer and then sales happening Scenario 1 Scenario 2 Scenario 3 Scenario 4 52.2 52.2 16 16 25.7 26.6 10.6 25.7 72.4 66.9 10 5.5 30.8 12.4 12.4 30.8 13.8 23.8 272.4 266.9 100 10 173.8 173.8 223.8 223.8 22.4 22.4 5.5 30.8 30.8 50 50 50 13.8 123.8 Pre GST Net Tax Net Tax 252.2 252.2 100 16 116 166 226.6 226.6 36.2 36.2 50 26.6 176.6 50 50 Post GST Vendor Excise Excise VAT VAT GST GST Final Price Value addition (Mfg Unit) Value addition Final Price Total Tax Paid Total Tax Paid Excise VAT GST CST Final Price BasicPrice BasicPrice Total Tax Paid Value addition Excise VAT GST CST Final Price BasicPrice Total Tax Paid Cost of manufacturing Manufacturing Unit Warehouse(Karnataka) to Tamilnadu WD Warehouse(Tamilnadu) to Tamilnadu WD
  • 5. 5 Summary: As per the above analysis one can understand the reason for establishing the warehouses in most of the states and using stock transfer (to prevent CST impact) as a preferred mode of trans- action. Post-GST scenario the net tax paid will be less which reduces the price of the products. It also questions the need for two warehouses in both states. The above analysis leads to further scenarios which also need to be analysed: The three scenarios should be analysed with other costs added such as inventory cost, primary and secondary freight cost. The decision should also be based upon the degree of service levels achieved and responsiveness. A quick summary of analysis done on a CPG major in India (post GST) is given below: There are many positives and some negatives associated with this reduction in supply chain complexity. A way to move Scenario Scenario 1 Scenario 2 Scenario 3 Final Price 272.4 266.9 252.2 Net Tax Paid 72.4 66.9 52.2 Pre/Post GST Pre GST Pre GST Post GST Warehouse only at Karnataka Warehouse only at Tamil Nadu Warehouses in both states (one each in Tamil Nadu and Karnataka) The number of warehouses has reduced to 36 from (current) 45. Many existing ware- houses closed and new warehouses opened. Days of inventory reduced by 20% Primary freight cost reduced and secondary freight cost increased slightly Negatives Route planning becomes a challenge as warehouses have to deal with dealers in a bigger geography Secondary freight cost will increase Truck load utilization will reduce in secondary distribution Positives Bigger consolidation of demand at warehouses Reduced variation in demand at warehouses Improved inventory management
  • 6. 6 In lower lead times the service level will experience a little impact. Improved demand planning Reduced production complexity (less changeovers) Reduction in number of echelons in supply chain Increase in truck load utilization (especially in primary freighting) Reduced cost for improving service level The figure below gives a comparison between supply chain cost and serviceability achieved. Zone of flexibility is a zone which provides businesses with a delta of supply chain cost to improve serviceability in post-GST scenario when compared with pre-GST scenario. Busi- nesses get the flexibility to adopt the best possible strategies which align with their business objectives. Post-GST companies will look forward to enjoy the benefits of economies of scale and align their objectives to take advantage of operational efficiency. The figure below gives the list of future action points in different areas. Supply Chain Costs Serviceability Post GST Pre GST Zone of Flexibility (Cost vs. Serviceability) Possible strategies: • Invest more to get better serviceability • Develop efficient supply chain to get cost benefits • Pricing strategy Zone of flexibility provides businesses opportunities to reconfigure their supply chain as per their strategic requirements. It is important for business to regularly take Network design simulation exercise to know their zone of flexibility Improve forecasting process Improve inventory management Trade off between customer serviceability and cost associated Improve Pricing & Promotion Strategy Increase responsiveness by reducing number of echelons Warehouse opening/closing Shared roles of warehouse with mfg unit Maximum utilization of multi modal & multi-tier Sourcing Capacity expansion/closing Capability realignment Flexible manufacturing Manufacturing process redesign Role finalization Contract renegotiation Inter vs. Intra state sourcing options Process redesign Price renegotiation Reliability & Quality consideration Manufacturing DistributionOther Areas
  • 7. Methodology for Supply Chain Network Design – Post GST in India (Our approach) Network design exercise provides platform to analyse all the things explained above. It is a pow- erful modelling approach to suggest timely changes in the network in a pre- and post-GST sce- nario. The feature for sensitivity analysis provides platform to analyse various “what if” sce- narios. Our approach for doing network design exercise is as follows: As Is Strategy & Operations Assessment Information Gathering Baseline Development Scenario Visioning Scenario Analysis & Strategy formulation Recommendations Analyze supply chain processes & enablers Map current operations strategy Determine supply chain cost drivers & constraints Understand customer needs Complexity reduction & simplification of requirements Develop concep- tual model Detail information requirements Collect data required Assess data available & it’s hygiene Assess & analyze information Develop time estimates Define modeling scope like processes, facilities and products to be considered Develop model & create database formats Detail assumptions made Develop activity based costing Run & analyze baseline model Compare results with the actual cost incurred Define the degree of error for different cost heads (Tolerance level). Review baseline assumptions & result with business Make necessary changes if needed Once model is confirm do sensitivity analysis Develop various what if scenarios Basis what if analysis confirm set of scenarios Optimize, analyze & sensitize alternative strategies Perform cross alternative sensitive analysis Detail recommen- dations from different scenarios Basis recommen- dations finalize the scenario with business team Run & analyze the final scenario Detail the benefits coming from it Detail the reasons & changes need to be made Give the final recommendations & to be action points to the business 7
  • 8. Post GST – Network redesign approach Network design exercise provides platform to analyse all the things explained above. It is a powerful modelling approach to suggest timely changes in the network in a pre- and post-GST scenario. The feature for sensitivity analysis provides platform to analyse various “what if” scenarios. Our approach for doing network design exercise is as follows: Summary: GST introduction will be one of the strong compelling factors for companies to revisit their supply chain network. The envisaged changes would be large-scale and bring into question the roles of many existing facilities (sourcing/manufacturing/distribution). The optimum network post-GST may result in realignment/closing/opening of facilities. Such transitions are seen to have long lead times, three months to three-four years, depending on the type of industry and type of transition. Companies must revisit their network considering next two to five year hori- zon so as to be proactive enough to respond to big ticket changes like GST. References: CII paper: Gearing for GST ICAI paper on Goods & Services Tax in India 3-4 Weeks 2 Weeks 2-3Weeks 2-3 WeeksTimelines Activity Outcome Understand- ing strategic Objectives Existing network analysis, forecast for next 5 years Data collection & aggregation SKU wise costs involved. Customer, product & geographical clustering Baseline Modelling (Pre GST scenario) Variable based model for cost estimation & validation Include forecasted values Logistics cost of existing network without taxes Impose GST Logistics cost of existing network with GST Optimize network Zone of flexibility & analysis of alternatives within it Post optimization analysis Selection of best possible network PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5 PHASE 6 PHASE 7 8
  • 9. 9 About the Author(s) Rohit Shukla is a Lead Consultant in the supply chain practice at ITC Infotech. He holds a degree in electrical engineering with an MBA in operations and supply chain management. Rohit has over 7 years of experience in supply chain management in Electronics and CPG domain. Jimmy Thomas is a Lead Consultant in the supply chain practice at ITC Infotech. He holds a degree in Mechanical engineering with an MBA in operations and supply chain management.Jimmy has over 7 years of experience in supply chain management in Automotive and CPG domain. About the ITC Infotech Business Consulting group ITC Infotech’s Business Consulting Group provides rich business consulting capabilities across key business functions such as product design & development, manufactur- ing & supply chain management, sales & service, loyalty & customer relationship management, etc. The group has expert practices around Enterprise Performance Management, CRM and Loyalty, SCM and Op- erational Excellence, Auto ID Solutions and Corporate Sustainability. Our domain experts and management consultants bring in expertise of addressing customer needs and problem statements in these areas across verticals such as CPG, Retail, Process & Discrete Manufacturing, Travel & Hospitality, Banking & Financial Services and Logistics & Transportation. 9
  • 10. For more information please write to: contact.us@itcinfotech.com www.itcinfotech.com © Copyright 2012, ITC Infotech. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, trans- mitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permis- sion from ITC Infotech. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.