Zeb Evans, ClickUp. From $0 to $20M ARR in 2 Years: Bootstrapping to Natural Product Market Fit

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The document discusses the differences between natural product-market fit (NPMF) and artificial product-market fit (APMF). It notes that NPMF is achieved through bootstrapping, winning organic users, listening to feedback, and iterating quickly. In contrast, APMF is achieved through buying growth, which can lead to addiction and lack of long term viability. The document advises that after achieving NPMF through bootstrapping, companies should continue listening to feedback to further improve their product.

Tecnologia

Zeb Evans
CEO
@DJ_CURFEW
Bootstrapping to Natural Product Market Fit

Growing organically
NATURALPRODUCT-MARKET FIT
(NPMF)

Buying growth
ARTIFICIALPRODUCT-MARKET FIT
(APMF)

Addiction to artiﬁcial product-market ﬁt

Natural Product-Market Fit Artiﬁcial Product-Market Fit

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