Colleen’s worked with B2B, B2C, and platform products over the last 15 years, including the last 5+ at Airbnb, and has a unique understanding of what is necessary to launch products that resonate with users, and of how to bring those products to market quickly. Colleen also teaches and coaches at both General Assembly and UC Berkeley Executive Education, and is passionate about helping teams use strong product development methodology!
12. ● What information would help make a better decision?
● What info are you missing?
● Who’s perspectives would be valuable? Who are subject matter experts?
Who might disagree?
Data and perspectives?
13. ● What are the various options?
● How do they each play out? Risks, considerations, consequences?
● Play devils advocate
Looking around corners
14. ● How will you share out information and get your team motivated around
what was decided? Entire team has context and understands why the
decision was made, even if they don’t agree with it. Disagree and
commit.
Communication
16. 4 Star General in the United States Army
Oversaw 28 crises in his military career, over 35 years of service
Reached highest military position in the Department of Defense,
Chairman of the Joint Chiefs of Staff
Who’s Colin Powell?
17. > 70% - you waited too long, there’s an opportunity cost
70% - you feel anxious, you know what you don’t know, but trust your intuition
40% - you feel ok, you have some idea, it’s still a toss up
< 40% - you take a gamble, mistakes and bad decisions are made
How much information do you need?
18. How much risk and urgency?
High Urgency
High Risk
Low Risk
Low Urgency
40%
70%
40%
40%
38. Merchandising
IMAGINE THE IDEAL OUTCOME
Airbnb goes out and shoots footage and creates merchandising for every experience
FIGURE OUT HOW TO SCALE
Create a ‘formula’ for what types of pictures potential guests want to see, give guidance to hosts
on how to fill this ‘formula’ with content they create on their own
Smart algorithms that choose how to tag host created content, and how to feature content with
a story arch based on the type of experience
42. How might we …
Learn more about this opportunity in the
fastest, cheapest way possible?
Get creative!
Crazy 8s -- everyone on the team comes up
with 8 answers to that question in ~15 minutes,
share and build on each other’s ideas!
43.
44. How to make better product decisions
1. Build your process
2. Decide how much information you need
3. Move quickly!