Why International Security Driver Association, and Why Now

1. WHY ISDA
WHY NOW
International Security Driver Association, Inc.

2. “The most common commodity in
this country is unrealized potential”
- Calvin Coolidge

3. You can spend more time on
training that does nothing to
increase your potential - OR

4. You could spend your time
learning how to release your
potential.

5. Unless you can release your
potential to the correct market
place

6. All it is -is potential

7. What is ISDA

8. ISDA is an Association designed to
release your potential

9. The association as it is known today
is new, but there has always been
an ISDA.

10. ISDA founder, Tony Scotti, has spent
over 40 years of cultivating,
networking, working and
communicating with the Executive
Protection/Protective Services market.

11. But he always gave of his time,
resources, and advice to those that
asked - freely and without hesitation.

12. This is ISDA’s core.

13. We formalized this core into ISDA
because we see a significant need for
a real – honest to goodness –
association that is there only for its
members.

14. For ISDA - Giving back is not a
marketing slogan

15. Why ISDA

16. It is time for those that work in the industry to be
recognized for their contribution they make to
the safety and security of those they serve

17. To be recognized by
their peers and the industry

18. For those who are
Seeking opportunities in the
profession to receive straight
story with no axe to grind

19. To Blow the
Smoke away
from the Mirror

20. To supply the hard facts from
lessons learned that
come from those that learned them

21. Our goal –
To serve the Protective Services community.
21

22. With an emphasis on
Security Driving and Secure
Transportation

23. What ISDA Offers

24. To offer an ongoing learning
environment for their members

25. Programs for the Protection
Professional specifically designed to
increase their knowledge and
marketability

26. A Career Center
A platform for members to use the
most powerful and proven marketing
tool available –
Word of Mouth

27. Members have the opportunity to
market their skills, and for those in the
private sector their services, to over
20,000 security practitioners.

28. Job listings for corporate and High Net
Worth positions

29. Real Advice from those with a history
of success

30. Resources and expertise to those who
seek it from those who have it

31. WHY CREATE ISDA NOW

32. Because there is a problem

33. Before a problem can be fixed - we first have
to recognize there is one

34. “The greatest enemy of knowledge
is not ignorance.
It is the illusion of knowledge”
- Daniel J. Boorstin

35. The biggest problem in the profession
is the illusion of knowledge

36. Unsuspecting individuals are trained in
skills that have no market value.

37. The social media is filled with complaints
ranging from certification - standards - pay
scales - unethical behavior

38. The market is inundated with training
providers - more than 10,000 search results for
Bodyguard/EP trainers

39. Social Media is loaded with
those that will get you
employment

40. No one has the silver bullet to employment.
There is none - no training - no conference –
no Association (including ISDA)

41. How ISDA can help

42. A realistic guide to training
Coming from those that are employed
full time in the profession

43. ISDA leverages 40 years and service to
the profession to assist ISDA members
reach their Goals

44. ISDA offers an educational
resource center.

45. The ISDA Resource Center creates an
ongoing learning environment for ISDA
members

46. It is the gateway to the industry’s
largest collection of educational
information

47. For the Protection Professional, with
subjects specifically designed to
increase their knowledge and
marketability

48. We have access to the job market
A 40 year history of working with the market

49. Will use our decades of
experience working with Word of
Mouth Marketing Concept for the
benefit of ISDA members

50. Join Today –
Become part of the
solution

51. For More Information on ISDA
Membership and Certification
http://isdacenter.org
email: info@isdacenter.org