ISC Marketing Company Credentials - 2012 - Integrated Marketing Agency with full services from PR, Media Booking, Event, Brand Strategy, Brand Activation, Digital Marketing

2. THE MISSION
Creative
Ideas
Be your PROFESSIONAL
PROVIDER of consulting Our
and marketing services Efforts
Great
Business

3. THE KEY VALUES

4. CORE SERVICES
BRAND STRATEGY
BUILDING
EVENT & BRAND
ACTIVATION
DIGITAL MARKETING

5. PLANNING PROCESS
Market Review Target Analysis
Client Brief
Competitive Analysis Consumer behaviour
Integrated
Communication Category insights Consumer insights
strategy
Brand idea Consumer Proposition Strategic Link

6. Brand Strategy Building
Including:
 Corporation identity profile (CIP) design
 Marketing strategy building
 Public Relation (PR) & Media Booking
 Advertising & promotion planning

7. Brand Strategy Building
Corporation identity profile
(CIP) design

8. Case Study: Miller beer

9. Case Study: Zorok beer

10. Case Study: DHL

11. Case Study: L’Ovite

12. Case Study: PR

13. SABMILLERS- BRAND ZOROK

14. SABMILLERS- BRAND MILLER

15. Event Management
Including both internal and external events:
 Product launch and training
 Dealer conference/seminar
 Public activations
 Opening/company day ceremonies
Besides, we also offer promotion support services: promoter, sampling…

16. New DOVE launch in 4 cities
Event Management: Product Training

17. LG HEALTH PLUS LAUNCHING
Event Management: Product Launching

18. Luxgen CEO Car
Event Management: Product Launching

19. Mango A/W Fashion show
Event Management: Fashion Show

20. Turkish Airlines Gala Dinner
Event Management: Music Show

21. BAT Analyst Meeting
Event Management: MICE Conference

22. Shell Roadshow & MPU
SHELL ADVANCE
HCM – Hanoi
Event Management: Roadshow & MPU

23. BAILEYS - ON TRADE
Event Management: Public Activation

24. Calisto Press Conference
Event Management: Press Conference

25. Kodak
Event Management: Press Conference

26. AFF Cup – Youth House of Culture
Event Management: Sport Event

27. Tiger Street Football
Event Management: Sport Event

28. Event Production & Equipment
Tent & Tables & Chairs Gates Grand Stand
Booth Printing & Construction Sound & Light & Visual System
Event Production & Equipments

29. Event Design
Event Production & Equipments

30. Event Human Resource
MC Quynh Huong MC Thuy Van MC Thuy Linh Show Director
Pham Hoang Nam
Ca si Dan Truong
Event Human Resource: Artists Ca si Cam Ly

31. Event Human Resource
Human Statue Sand Drawing
Magic Show Dance Group
Event Human Resource: Artists

32. Event Human Resource
Event Human Resource: PGs & Models

33. SYSTEM DEVELOPMENT
We develop digital systems for your marketing solution
WEB DEVELOPMENT
• Web Design, Flash, eCommerce, CRM , Forum…
• Online Systems for Marketing Campaign, e.g.
• Online Catalog, Digital Brochure, Interactive Flyer…
MOBILE APPLICATION DEVELOPMENT
• Mobile Games, Coupon Distributor, Mobile Tagging..
INTERACTIVE ADVERTISING
• Flash Games, Interactive Banner, Rich Media…

34. DIGITAL MARKETING TOOLS
We are real partner in Digital marketing
ONLINE MEDIA PLANNING & BOOKING
• Web Banner, In-text Ads, Rich Media,
• Flash Games, Ad-Network…
EMAIL & MOBILE MARKETING
• Use Email & SMS to activate & convert, or retain your valuable customers with
very low cost
SEM (SEARCH ENGINE MARKETING)
• Drive traffic to your website from Search Engines like Google, Yahoo, Bing
…via SEM or Search Engine Optimization (SEO)
ONLINE SEEDING
• Marketing on Web 2.0 Techniques, Blog, Forum, Social Network… by seeding the
PR contents, audios, videos on these communities and initiate viral marketing

35. DIGITAL BROCHURE
ALL-IN-ONE digital brochure real
estate companies for their
luxury real estate projects to go
online 24/7 on Internet and
Mobile (3G)
Watch full demo version at
YouTube: Digital Brochure

36. DIGITAL BROCHURE DEMO
SIX SENSES CON DAO

37. VIRTUAL VIDEO
Virtual Tour allows an exciting
virtual reality introduction for real
estate project even when the
construction has not started yet.
This is a new experiement for
customers that facilitates sales!!!
Watch full demo version at
YouTube: Virtual Tour Video

38. SOCIAL MEDIA MARKETING DEMO
Share of voice
then
Share of life

39. INTERACTIVE ADVERTISING
Interactive advertising attracts
audience with Rich Media
effects, Flash games,
Mobile games or
Interactive banners.

40. EMAIL MARKETING DEMO
Client: EVN Land
Job: Email marketing
Sent: 12.000
Open rate: 13.7%

41. MOBILE MARKETING DEMO
From: L’OVITE
Dep, nang dong & thu nhap
cao la dieu ban dang ap u? De
dat duoc uoc mo do, hay tham
du trien lam Lovite Paris - duoc
to chuc ngay 2/4 tai KS
Starcity. L/h 156 Phan Xich
Long, PN-35171418 nhan thu
moi

42. CAMPAIGN DEMO
Client: SABMiller
Website: giaitribia.com
Job: Digital campaign

43. CAMPAIGN DEMO
Client: PNJ
Website: laplanhuocmoc.com.vn
Job: Digital campaign

44. CAMPAIGN DEMO
Client: Nestle - CafeViet
Concept: Masculine in danger
Job: Digital campaign

45. CAMPAIGN DEMO
Client: L’Ovite
Website: lovite.com
Job: Digital campaign

46. CAMPAIGN DEMO
Client: Bia Zorok
Website: zorokbongda.com
Job: Activation campaign

47. Campaign Demo
Client: Bia Sài Gòn
Campaign: Tôi Yêu Bia Sài Gòn
Job: Check-in Social Network +
Full Digital Campaign + Facebook
activities

48. FACEBOOK APP DEMO
Client: Dell Malaysia
Website: Facebook
Job: Digital campaign

49. Our Clients

50. Our Clients

51. Human Resource
 Nguyen Cao Tung (Mr)
• BS in Computer Science, MBA of Maastricht School of Management
(Netherlands). Working experiences in Vietnam and U.S.A
• Expert in executive managing, project management, sales and business
development, event, brand strategy, digital marketing for 12-year experience.
• Brands in charge: SABMiller Vietnam (Zorok & Miller & Gambrinus beer), PNJ,
L’OVITE, Dell, Intel, Mega We Care, Nestle, Kodak, Dell,Turkish Airlines…
• He’s teaching Marketing & Advertising & Business Management & Internet
Marketing at EQVN, PACE, KENT…

52. Human Resource
 Le Phi Phung (Ms)
• She has over 15 years of experience in the Marketing & Advertising industry,
used to be Account Manager of Bates Worldwide, BBDO, Impact advertising
and as the Head of the PR-Event Dept of GoldSun group.
• Brands in charge: Heineiken, BAT Cigarette, J&B spirit, M&M’s Chocolates, ICI
Dulux Paints, DeBon Shampoo, Oishi Snack Food, NinoMax, Vietravel and key
products of Unilever including Sunsilk, Dove, Clear, Omo, Knorr…

53. Human Resource
 Pham Hong Lan (Ms)
• Over 15 years living in Advertising & Marketing industry. Used to be the
Marketing and Communication Manager for PricewaterhouseCoopers for
Indochina and as the Head of Thompson Promo - the BTL department of J
Walter Thompson.
• Brand in charge: Sunsilk, Hazeline, Knorr, Lipton tea, Listerine, Ford, Shell,
Johnnie Walker and Jack Daniels whiskies, Chocopie, Konica, Marborro…

54. THANK YOU
Add : 2nd Floor,
240 Vo Van Tan st,
Ward 5, District 3,
HCMC, Vietnam
Tel: +84.8.908203242
Email: info@isc.com.vn
Web: http://www.isc.com.vn