Amir talks about how cloning other successful startups can be a viable, healthy way to grow a business for Iranians. - Iran Web and Mobile Conference

1. Clonetreneurship:
one
approach
for
Iranian
upstarts
February
20th,
2014

2. Create
Imitate
Innovate
Partner
Which
path
are
you
choosing?

3. Do
Iranians
choose
local
over
foreign?
Local
Foreign

4. Don’t
underesBmate
reiteraBve
progression

5. What
is
the
learning
gap
between
you
and
them?

6. Localisations
Narrow the
learning gaps first
by partnering with
foreign companies
Partial offshoots
Spring out with
your own micro-
innovations
Innovate your own
Break off with your
own projects once
you’ve adopted
the best practices
One
roadmap
for
would-­‐be
entrepreneurs

7. Iran
is
a
black
box
to
Foreign
Companies

8. Put
together
the
market
stats

9. How
to
introduce
yourselves
Inform them on
the state of the
market
Point out your
expertise and
interests
Suggest an initial
experiment
together

10. Build
and
refine
your
public
profile
Social media
profiles like on
Linkedin
Microsites with
messaging in
multiple languages
Affiliations with
parallel companies
Best practice in
communicating
Credibility

11. Never
sell
yourself
at
the
beginning

12. PosiBon
yourself
as
an
advice-­‐seeker

13. Focus
on
pracBcal
barriers
to
entering
Iran
Payment gateways
Fund transfers
Local
marketing
Customer
support
Content
Approval
Community
management

14. Use
as
many
barriers
to
your
advantage
SaaS e-shops
Digital
media
Portals

15. Thank
you
::
amir@conovi.com
February
18th,
2014