Previous conference sessions have presented various approaches to achieve more user engagement outside the museum context, for example through collaborative picture tagging. There are, however, great possibilities using new media to include the visitors of an exhibition space more actively as well. In this paper we would like to present insidAR, a solution for augmenting physical works of a museum/gallery with digital information. insidAR, the name connects the words insider and augmented reality; the service is supposed to reveal insider information to the exhibition’s visitors and thereby develop a deeper understanding of the objects displayed and engage them in an active discussion about art. Augmented reality is a term that refers to the expansion of physical objects by computer-generated input such as audio, video, images or GPS data. In this way, insidAR supports curators to address the growing number of smartphone users and creates engagement between the exhibition space and its audience. This directly relates to this year’s conference theme of “Display: Consume: Respond – Digital Engagement with Art”. Visitors are encouraged to share their own experience with a certain digitally connected exhibit or space through comments, photos, sounds or videos related, which they can upload using insidAR. This effectively enables a crowdsourced storytelling environment for the museum visit. Other visitors can explore the personal experiences of other users, rate the more interesting bits and virtually connect with the narratives of others. Naturally, the curated material will be clearly marked from the user generated content. After the visit, users can opt to receive a virtual package containing the entire digital story that they created from the collection shown. In this way the visit becomes much more memorable and creates engagement with the exhibits and their location even after the visit is over. In addition to this, there is also the possibility to create dynamic tours that combine navigation, information provision and entertainment, or virtual exhibitions for a selected collection. The proposed approach uses technology for displaying, consuming and responding to art through an ecosystem approach where managing content, geo-localising it, constructing virtual exhibitions, publishing collections and actively involving users are an integral part. insidAR is based on ON:meedi:a, a service-oriented framework that can be easily customized to cover all necessary steps. http://www.chart.ac.uk/chart2012/index.html

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CHArt Conference 2012
Display: Consume: Respond - Digital Engagement with Art
insidAR - Augmenting physical works of a museum/gallery with digital information
Jana Wedekind, MSc, BSc, FRSA, (jw@in-two.com)
London, 15.11.2012 © IN2 search interfaces development Ltd • info@in-two.com

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insidAR
O N :meedi:a
the media ecosystem
for customised curated cross-platform content compilations
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Displaying: Online media management & publishing
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Displaying: Online media management & publishing
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Consuming: Location-aware mobile apps
‘(...) These two topics [mobile apps and tablets] have become
pervasive in everyday life, at least in the developed world, and
museum audiences have ever-increasing expectations of being able
to learn on these devices whenever and wherever they may be. (...)
Mobile Apps are the most relevant features of mobiles for museums
right now. (...) This year, the driving interest is in “apps” —
particularly apps that take advantage of recent developments in
location awareness and GPS. Museums and galleries are now able
to design mobile experiences tailored to the physical location of their
visitors. (...)’ [1]
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Consuming: Location-aware mobile apps
‘Our museum data may not be crucial to survival, but it
is essential to the visitor’s experience. The right
information delivered at the right moment increases
engagement and enjoyment; it makes the difference
between an ordinary visit and a lasting memory.’ [2]
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Responding: Creating engagement through
personalised experiences
‘The concept of blending — or augmenting — what we
see in the real world with related information, data,
media, and even live action is a powerful one. Augmented
reality aims to do just that as a means to enhance the
information we can perceive with our senses.’ [2]
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Responding: Creating engagement through
personalised experiences
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Conclusion
✤ Little expenses for creating a marker-based content trail.
✤ No new hardware needs to be acquired.
✤ Web-based approach ensures a future-proof and re-usable solution.
✤ Content aggregation - Remixing culture.
✤ insidAR promotes the re-use of digital material and facilitates the
management, annotation and publishing of content.
✤ User-generated content (UGC).
✤ Increase the engagement with cultural content. © IN2 search interfaces development Ltd • info@in-two.com

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References
✤ [1] The New Media Consortium. NMC Horizon Report: 2011 Museum
Edition, http://www.nmc.org/publications/horizon-report-2011-
museum-edition (28 September 2012).
✤ [2] Mannion, S. British Museum - Augmented Reality: Beyond the
Hype, http://www.museum-id.com/idea- detail.asp?id=336 (29
September 2012).
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O N :meedi:a
http://www.onmeedia.com
meet@onmeedia.com
Acknowledgement
The ON:meedi:a ecosystem is a further development of the IM3I project and its demonstration and deployment is co-
financed by the IM3I+ project. The research leading to these results has received funding from the European Union's FP7
Seventh Framework Programme managed by REA - Research Executive Agency, under grant agreement No 222267 (IM3I)
and No 286838 (IM3I+).
IM3I+ is run by IN2 search interfaces development Ltd, with Spring Techno GmbH and Co. KG and Music Information
Center Austria as partners.
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