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2. Course Objective
To understand why and how to use Twitter to
engage with investors and influencers.

3. Key Learning Outcomes
● Build a Twitter Profile
● Twitter Best Practices
● Know how to find Investors & Influencers
● Understand how to use Twitter to Open and
Engage in Dialogues
● Use Twitter as tool to demonstrate Thought
Leadership

4. Twitter is:
● A great way to find investors and influencers
● A great tool to learn about people
● A way to find commonality
● A tool that demonstrates social savvy
Why Twitter is Important

5. Unprecedented Access to People
● People have made a lot of money on their
network and information sources. The value
of that premium has decreased because you
can now find and engage with people and
quality information on Twitter.
● Real investors want to be found
● Real investors want to engage in dialogue
● Don't waste time with the wrong people

6. Building a Robust Twitter Profile
● Quality Picture / Images
● Customize Name
● Description about your passions / capabilities
● Include handles to other affiliations

7. How to use the Tool
Establish a parameter that works for you:
1. Put on autopilot
2. Curate followers manually
3. Stay private
factors
● Quantity vs. Quality
● Consumption vs. Broadcasting

8. Integrate Twitter into Workflow
● Spend a few minutes every day
● Mention a person in a Tweet
● Share your thoughts, insights and what you
find interesting
● Read up on what other people are saying

9. ● Identify who follows investors
○ Other investors (VCs / Angels)
○ Influencers
● Searching
○ By title
○ By location
○ By company/industry
● Building a list of investors and influencers
○ Use a CRM!
Finding Investors

10. Engaging Dialogues
● Find Commonality
● Engage in current topics
○ Share thoughts on a point they made
○ Share things that your target may be interested in
● Do NOT ask for MONEY!!!!

11. Eliminating Investors
● Use Twitter to eliminate people from your
list.
● If they do not share your values, move on.

12. Action Plan
● Establish robust Twitter Profile
○ Complete profile / brading "You"
○ Share personal passions
● Integrate Twitter into Workflow
○ Follow people after meetings
○ Interact with the people via the platform
● Publish Thought Leadership
○ Share insights / points of view
○ These will break down barriers with cold
connections
○ Link to published articles
○ Link to videos

13. Next Steps
● Join our Master Fundraising Course
● Join us now for 50% off
● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/
● Feedback: Jason (at) INVESTyR.com