You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.

1. Social Media Networking Getting the most out of Facebook, Twitter & LinkedIn for your Business

3. The average age of an adult social media user jumped from 33 years old in 2008 to 38 years old in 2010.

4. More female users than male (by 12%)

5. Nearly half of “over 55’s” are using social media.

6. More than half of all Americans use at least one social media site. (In 2008, only 26% of adults used social media.)

7. 28% of U.S. adults say they give advice about purchases on social networking sites.

8. The purchasing decisions of 38 million 13 to 80-year-olds in the U.S. are now influenced in various ways by social media – up 14% in just 6 months.

9. At least half of Twitter and Facebook users said they had become more likely to talk about, recommend or purchase a company's products after they began following the company on social media

10. 63% of companies using social media say it has increased their marketing effectiveness. Sources: Mashable, HubSpot, eMarketer

11. The Big Three For Business: Source: Pew Internet, Bloomberg, YouGov, Hubspot

13. Have unlimited followers/fans (personal profiles allow 5000 friends)

14. Anyone can become a fan of your Page without first going through mutual acceptance.

15. Designate multiple administrators

16. Manage multiple Pages through your personal profile.

17. Manage your Page discreetly; your personal profile is not public on your Page, unless you designate yourself as Featured Page Owner.

19. Ask Questions

20. Respond to comments

21. Encourage Fan Posts

22. Ask Fans to “like” and “comment” on your post

23. Feature Others in Your Community (link to their Facebook page or website)

26. When sharing stories, include the full link instead of a shortened URL — it is 300 percent more likely to get clicked on than any shortened address.

27. Most shareable words include “best,” “most,” and those that explain, such as “why,” and “how.”

28. Frequent posting increases interaction and fewer posts reduce the chances users will see them.

29. Unsubscribe rates go up after three posts per day. The secret is to find that balance between optimizing interaction and managing unsubscribes, which is going to be different for every business.

30. In the first hour of a Facebook status update, half of the users who will click on the post will have done so, with 90 percent of the clicks occurring within nine hours of the post going live.

31. Use Facebook “Insights” for your Page to review user activity, page content feedback, demographics, and media consumption.

32. Understand EdgeRankSource: Momentus Media, Buddy Media

33. What is Facebook’sEdgeRank? EdgeRank is an algorithm that decides which posts/updates in Facebook appear in the users’ “Top News” stream. EdgeRank is made up of 3 components: Affinity is based on how often the user and the user’s friends interact with content from the Page. Weight refers to the type of content and how each user interacts with that content type. Time is based on the age of the post.

35. Ask Questions

36. Respond to comments

37. Link to other places within the Facebook environment

38. Know your fans and post content that naturally engages the audience (think exciting, unique, and exclusive). The more frequently a fan clicks on your posts in their newsfeed, the more likely they will see your content in their news feed in the future.

39. Encourage your audience to ‘like’ and “comment” on your content

40. Create short and appealing videos to engage your audience (look at Animoto.com for creating free slide show videos)

41. Do not post multiple instances of the same link

42. Invite fans to contribute their own content (e.g. uploading photos or videos etc).

44. Get a unique URL after acquiring 25 fans; use it everywhere in print. So instead of: https://www.facebook.com/#!/pages/innsights/154846434528272,Your URL will be: www.facebook.com/innsights

45. How to Promote Your Facebook Page Post Content on Other’s Pages (of trusted pages to avoid spam reporting) 1 2

46. How to Promote Your Facebook Page 3 4

47. How to Promote Your Facebook Page Use a “Like Box” on Your Website or Blog

48. How to Promote Your Facebook Page Use a “Like Box” on Your Website or Blog

49. How to Promote Your Facebook Page Use a “Like Box” on Your Website or Blog

51. Targeted Demographics

52. Can Now target by zip code: great for local business!

53. Age

54. Interests

55. The Downside: The price of Facebook advertising has increased 70% during the first half of 2011.

56. Contests

57. A great way to make your fan page more engaging

58. An incentive for potential fans to join

59. Contests that include giveaways can be excellent marketing tools if they’re done properly.

62. 22% of users are responsible for 90% of all tweets.

63. 48% of Twitter users share deals and coupons online

64. 61% Write at least one product review a month

65. 23% of Twitter users follow businesses to find special deals, promotions, or sales. (ComScore)The Concise Oxford English Dictionary has recently added “retweet” to its dictionary. Retweet means “the act of resharing a message on Twitter.”

67. Use advanced search to find people to follow: twitter.com/search-advanced

68. You don’t have to tweet to benefit from Twitter. You can contribute, or just listen and retrieve “up to the second” information.

69. Some people never tweet, they simply use Twitter as a way to get the latest news, or information on their interests.

70. Ask questions of your followers to gain insight and show that you are listening.

71. Respond to compliments and feedback in real time

72. Reward. Tweet updates about special offers, discounts and time-sensitive deals.

73. Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.

74. Retweetand reply publicly to great tweets posted by your followers and customers.

75. Monitor your comments and replies, or manage multiple Twitter accounts through:

76. TweetDeck

78. Helps to connect to individuals in your industry as possible clients

79. More professional than Facebook

80. Allows hiring of people you may not regularly meet

82. Search for connections – Linked In provides suggestions of “people you may know”

83. Ask your connections for recommendations

84. Write honest recommendations for your connections

85. Answer questions – to share your knowledge with your network

86. Browse “questions” to find categories familiar to you (linkedin.com/questions)

87. Either provide your own answer or recommend connections who can help

88. By providing the best answers to questions, you earn expertise and are featured on the Answers home page.

89. Join a group

90. Create a group for your product, brand, or business

91. Share articles of interest to customers and prospects

92. Add your company profile

94. Determine who will be responsible for keeping activity going.

95. My favorite shortcut is to originate all posts on Facebook, and link them to Twitter, and link Twitter to LinkedIn. Here’s how:

96. Link Facebook posts to Twitter: www.facebook.com/twitter

97. Link Twitter Posts to Linked In:On your LinkedIn Profile Page, click “more” at the top navigation bar. Click on “Get More Applications” Select “Tweets” by LinkedIn Click “go to application” Click on “settings”, then “display all tweets” (assumes you’ve already entered your twitter account on your profile) Click “save settings”

98. Other Social Media Challenges Measuring Success By # of Followers: It’s tempting to pay a service to deliver thousands of followers literally overnight. However, in the long run it’s more important to have a devoted, enthusiastic community. Be patient. It’s organic growth that matters. Things don’t (and won’t) happen overnight. Social Media Doesn’t Equal Self-Promotion If you spend all your time posting and tweeting about your company, your news, or services, the process will became incredibly frustrating and you will little results for your efforts. Realize two key posting concepts: Show the person/people behind the company Focus on your customers, and not your company Promote others in your community

100. Monthly newsletter

101. On loyalty cards

102. On your website

103. On your blog

106. Blogger.com

107. WordPress.com

108. Tumblr.com

109. Local Experts

110. Lee Cloer, SiteDart.net (web hosting, free site-builder)

111. James Pader, WinterSunWebsites.com

112. Low Cost/User Friendly (Drag and Drop) Website Builders

113. SnapPages.com

114. SquareSpace.com

115. Weebly.com

116. Jigsy.com

118. NorthSocial.com

119. PageModo.com (free custom Facebook page!)

120. IFrameEngine.com

122. Foursquare

123. Yahoo Local

124. Yelp

125. Facebook

126. Merchant CircleUse keyword rich text Make sure all your contact information matches from one site to the next.

127. For a copy of this slide show, connect with me on LinkedIn: linkedin.com/in/MaryAnneBaker Or send an email to: info@INNsights.com