If you have yet to join LinkedIn or you are one of the very many who've set up a basic profile but have done little else, then give me 5 minutes of your time just now. Find out more at http://www.internetmarketingnaturally.com/start-using-linkedin/

1. LinkedIn Basics
Yvette Mindel
Internet Marketing Naturally

2. What is LinkedIn?
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Worlds largest professional network on the internet
Currently 259 million LinkedIn users
How it can help you
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Find new clients
Enhance relationships with existing clients
Platform for you and your company
Exchange knowledge, ideas, and opportunities with a
broader network of professionals
Job hunting & recruitment

3. Complete Your Profile
LinkedIn recommends including the following information.
 Have a helpful Professional Headline
 Good summary
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Make your profile client focused. Use Keywords. Detail who you are as a
professional: your title, role, skills and experience. At least 40 words long.
Industry and post code
A current position with description
Two more positions
Education
At least five skills
Profile photo - Use a Professional-Looking Headshot
At least 50 connections
Work samples or projects
Volunteer experience

4. Temporarily Turn Off Activity Broadcast
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By turning off your activity broadcast temporarily, you
can silently update your LinkedIn profile without
letting the world know.
Go to ‗Settings‘, and under ‗Privacy Controls‘, you
should be able to see ‗Turn on/off your activity
broadcasts‘.

5. Groups
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Where professionals and experts can share
content, ask for advice, post or search for jobs and
network with others.
Don‘t confuse LinkedIn ―groups‖ with ―companies.‖
Groups are tailored to brands, associations and
societies, support groups, causes, publications and
industries in general.
Find a few that fit your field and interests.

6. Company Page
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Should contains general information, such as a
business overview, list of employees and press
mentions.
Can also share latest company news
Once you follow a company, you‘ll see its updates
appear on your LinkedIn homepage alongside those
of your connections.
Businesses also use LinkedIn to post company
announcements, such as acquisitions, new hires or
updated policies and job openings.

7. Updates
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LinkedIn updates tend to be industry- and professionallyfocused.
You can share updates from a number of different
places, both on LinkedIn.com and from outside web
properties.
Post a status update from the LinkedIn homepage, and it
will be shared as well as posted to your profile under the
activity feed.
If you engage in discussions in LinkedIn groups, that will
show as an update.
Post updates from relevant sites (& your own site) by
clicking the LinkedIn social share button next to an
article.
Can connect your Twitter account to LinkedIn.

8. Recommendations & Endorsements
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Do you have colleagues/clients who will write you a
recommendation? Ask them to do so and post it on
your page.
Encourage your clients to use LinkedIn as a
recommendation platform
Endorsements - Make sure your profile is complete
and you've listed the skills you want people to
endorse you for.

9. Mobile
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Install the app on your phone for posting status
updates and checking group updates on-the-go (if
you want to!)
Good for networking - email that person a link to
your profile, so he or she may connect with you later
— no business cards needed.

10. Other Tips
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Proofread Your Entire Profile
Add LinkedIn To Your Email Signature
Personalise LinkedIn Email Requests
Use Search to find potential clients and business
partners
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You can search for exactly who you want to be referred to
– by company, by geography, by name, by job title
You can look at the contact list of an individual to see if
there‘s anyone you‘d like to be connected to

11. Need Some Help With LinkedIn
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Contact Yvette Mindel
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yvette@internetmarketingnaturally.com
07970 566350
www.internetmarketingnaturally.com
uk.linkedin.com/in/yvettemindel/