Stunts. Pranks. Practical jokes. All tend to get lumped in with experiential marketing. But done right, experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience. INBOUND guests don’t want to miss Ja-Nae's actionable advice on developing fully integrated and connected experiences based on a co-creator relationship with engaged consumers. The end results will demonstrate a brand’s ability to innovate while growing the overall company. Executives can expect to leave this session with a clear understanding of how to make the most of these programs and earn meaningful, measurable results.

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SEE, TOUCH & FEEL:
How to Measure Experiential Marketing
Ja-Naé Duane | @TheSunQueen

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More Money is Spent By Repeat
Customers Verses First-Time
Customers
Bain
67%

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Americans Think The Marketing
Industry Behaves With Integrity
4As
4%

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MOST POWERFUL
WAY TO INNOVATE
Experiential marketing drives innovative
ideas and revenue while building
evangelists

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Of Consumers Share Information
About Their Experiences with Peers
and Family Members
EventTrack
71%

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ENGAGEMENT
+ACTIVATE SENSES +
EMOTION =DEEP
CONSUMER
CONNECTION
What is experiential marketing?

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1 BRANDS DON’T KNOW HOW
TO CO-CREATE

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Of Users Feel More Inclined to
Purchase After Attending an
Activation.
EventTrack
98%

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PAY IT
FORWARD
WITH
CHOCOLATE
Milka believes that small
things make a big
difference.

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2
BRANDS DON’T KNOW HOW
TO INCORPORATE
CUSTOMER FEEDBACK

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Of Unhappy Customers Who are
Non-Complainers Simply Leave.
thinkJar
91%

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REINVENTING
RETAIL
Le Fashion Truck comes to
you.

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3 BRANDS ARE AFRAID TO
GIVE UP CONTROL

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Of People Trust Recommendations
From Individuals (even if they don’t
know them).
Nielson
92%

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QUENCHING
THIRST IN
LONDON
Carlsberg reimagines the
“pint” .

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1. Adds Value
2. Unique or One-of-a-Kind Experiences
3. Worth Recommending
4. Benefits are Clear
5. Experiences are Scalable
6. Created from Customer Feedback
7. Sharable
What Creates a Great Experience

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MEASURING
EXPERIENCES

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1. Awareness: Social Impressions, Brand Sentiment
2. Interest: Email Signups
3. Consideration: New Users
4. Sale: $$
5. Reoccurring Consumer: Increase in CLV, Increase in
Evangelists
Measuring Through The Sales Funnel

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Confucius
“I hear and I forget. I see
and I remember. I do
(experience) and I
understand.”

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THANK YOU.