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Steve Rubel - Communicating in Constellations

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INBOUND15 COMMUNICATING IN CONSTELLATIONS People | Platforms | Publishers Steve Rubel Chief Content Strategist, Edelman
THE CHALLENGE: CONTENT CONVERGENCE Image Credit: phoenixkeyblack on DeviantArt
PROLIFERATION Image Credit: Forrest Tanaka on Flickr
FRAGMENTATION Image Credit: Wikimedia
PERSONALIZATION
Image Credit: Wikimedia
THE IMPERATIVE: SYSTEMS THINKING Image Credit: Wikimedia
PEOPLE PLATFORMS PUBLISHERS Image Credit: Wikimedia, sskennel on Flickr
Brand Experiences Digital Influencers News Media PLATFORMS PUBLISHERS SocialSearch Syndicators
THE WAY FORWARD: SYNERGY + SYNCHRONICITY
SPLIT-STYLE STORYTELLING Image Credit: Wikimedia
SCALED SURFACE AREA
MEDIA MULTIPLIERS Image Credit: daniandgeorge on Flickr
Brand Experiences Digital Influencers News Media PLATFORMS PUBLISHERS SocialSearch Syndicators
STEVE RUBEL STEVE.RUBEL@EDELMAN.COM @STEVERUBEL HTTP://PLAY.IT/CONVERGENCE
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