9. Charles Schwab
“Wizard: Not having fear isn’t brave, it’s
foolhardy. Any real hero knows fear.
Cowardly Lion: I’ll tell you one thing
though, so does a real coward.
Wizard: The difference is, a hero
masters his fear”
20. Charles Schwab
Venture Marketing
Definition: The adoption of a strategic portfolio approach to marketing
initiatives, in the way the Venture Capital firms do with start-ups.
It assumes that many initiatives will fail, or underperform, but that a few
will show the potential for massive, disproportionate and game-changing
success.
22. Charles Schwab
Attitude and Preparation
Venture Leadership
Lead from the Front
Walk to the Edge of
the Cliff
Practice the Circus
Bow
23. Charles Schwab
Lead from the Front
Before you are a leader, success is all about growing
yourself. When you become a leader, success is all about
growing others. —Jack Welch
24. Charles Schwab
Walk to the Edge of the Cliff
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“The bigger the ambition, the greater the freedom” –David
McGrane
25. Charles Schwab
The Circus Bow
“The greatest glory in living lies not in never falling, but in
rising every time we fall” -Nelson Mandela
38. Charles Schwab
Cementing an Enduring Culture
Venture Marketing Culture
Make Can/If
Thinking Central
OutSpire
Create Venture
Employees
39. Charles Schwab
"I came to see, in my time at IBM, that culture isn’t just one aspect of the
game—it is the game … no enterprise … will succeed over the long haul if
(an authentic culture isn’t) part of its DNA.”
Lou Gerstner, Who Said Elephants Can’t Dance
40. Charles Schwab
Make Can/If Thinking Central
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“Opportunity occurs when Ambition is matched by
Constraint” –Mark Barden
41. Charles Schwab
Outspire
“A pessimist sees the difficulty in every opportunity; an
optimist sees the opportunity in every difficulty” –Winston
Churchill
42. Charles Schwab
Create Venture Employees
“The most courageous act is still to think for yourself. Aloud.”
–Coco Chanel
45. Charles Schwab
Venture Marketing Construct
Lead From the Front Practice the Circus BowWalk to the Edge of the Cliff
Attitude and Preparation: Venture Leadership
Can/If Venture EmployeesOutspire
Cementing an Enduring Culture: Venture Culture
One Mile At A Time: Venture Tenets
Always in Beta Amplify EverythingThe 20:80 Rule
