Anna Perko & Ari Plaut's INBOUND 2016 presetation on how to use HubSpot Reporting to optimize your marketing funnel.

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TURNING INSIGHTS
INTO ACTION
How to use HubSpot Reporting
to Optimize Your Marketing Funnel
Anna Perko & Ari Plaut

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Visits Leads Customers
Bounce Rate
Unsubscribes
MQL’s

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Find the right data.
Empower your data to drive your strategy.

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● HubSpot tools through the funnel.
– Always with strategic takeaways.
● Questions/discussion
● Michael Strahan, Ali Wong, and more....
THE NEXT 30+ MINUTES…

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Ari Plaut
Product Marketer.
Vermonter.
Hiker.
Podcast listener.
Occasional singer and knitter

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Anna Perko
Product Manager.
Math Nerd.
Violist.
Outdoors enthusiast.

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ATTRACT
● Traffic
● Sources
● Visitor Engagement

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TRAFFIC
REPORTING
TAKEAWAYS
• 2x best sources.
• Optimize underachievers
• Promote promote promote.

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CONVERT
● Leads
● Conversions
● People

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ATTRIBUTION
REPORTS

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Think of your conversions like a soccer play.

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Who deserves the credit for this goal?

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Who scored the most goals?

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Who has the most assists?

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Now, think about that in the context of your website.

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ATTRIBUTION
REPORT
TAKEAWAYS
• Figure out what worked.
• Promote good ones
• Fix bad ones

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LIST
ANALYTICS
• Source breakdown → Double down.
• List shrinking → Re-engagement.
• Country → Where do you do business?

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CONTACTS
REPORTS
TAKEAWAYS
• Personas?
• Industries?
• Job titles?

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CLOSE
● Funnel Velocity
● Productivity
● Revenue

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DEALS
REPORTING
TAKEAWAYS
● Set good goals
● Coach your team
● Optimize

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TO RECAP YOUR LAST 40 MINUTES...
Find the right data
Empower your data to drive your strategy.

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http://bit.ly/reporting-session-summary

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….. Want early access to the web analytics dashboard?
Get ready to write this down...
ONE MORE THING….

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http://bit.ly/hs-analytics-beta

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THANK YOU.