In high school physics, you learned that Momentum = Mass x Velocity. In other words, when something with mass gets some speed, it starts to gather momentum. In politics, sports, business, or any other walk of life, when you have momentum, you gain a huge competitive edge. By creating momentum, you leave your competition in the dust. How do you attract (mass) and mobilize (velocity) talent to gain momentum? How can you create a work environment defined by clarity of vision and energy? How can you remove barriers to momentum and make your organization truly unstoppable?
12. #INBOUND16
• Attitude
• Presence
• Approach
All things being equal,
we will work harder and
more effectively for
people we like. And we
like them in direct
proportion to how they
make us feel.
— Robert Cooper
14. #INBOUND16
… is an opportunity to build, squander an opportunity,
or damage your reputation
Every interaction …
Food for Thought
15. #INBOUND16
In the first 7seconds people form 11 impressions
First Impressions:
7-11 Rule
The cited source of the "7-11 rule" is Michael Solomon, PhD, Psychologist,
Chairman, Marketing Department Graduate School of Business, NYU
16. #INBOUND16
Economic level
Perceived credibility and believability
Education level
Trustworthiness
Level of sophistication
Sexual identification
Political background
Religious background
Ethnic background
Social and professional desirability
Level of success
1
2
3
4
5
6
7
8
9
10
11
It Happens So Fast . . .
17. #INBOUND16
‘Remarkably accurate’
Studies have shown that short slices of
behavior — less than 5 minutes — yield lasting
personality assessments.
Once people have formed an impression of you,
they disregard information that is inconsistent
with their ideas.
Cognitive Discounting
First Impressions Are Lasting