Pilsētas zīmola veidošanu un uzturēšanu, izmantojot mobilā interneta un aplikāciju sniegtās priekšrocības. Edgars Strolis, Digibrand

1. City Branding Cruise
Helsinki-Stockholm-Tallinn [2012]

2. Digital & Internet marketing
platform between Eastern and
Western Europe
Digital & Internet marketing
quality standards
Development of digital
marketing industry in
Baltic countries Networking Events
Seminars Workshops
Exhibitions Conferences
iLive 2013 – International
Digital & Internet Marketing
Monthly webinars on different topics Conference & Expo
Latvian Digital marketing asociation

3. PORTABLE CITY
Mobile applications – Explore the city from the user's point of view

4. Mobile OS technology
Mobile Web
Mobile City APP
Mobile Social City APP
Picture from mashable.com

5. Mobile OS technology
Picture from redbubble.com

6. Devices develops,
possibilities develops
Picture from redbubble.com

7. More OS
Systems developes

8. It’s not a phone anymore,
It is powerful network device!
Picture: LG Optimus Vu 2

9. More than a third of European holidaymakers say that good mobile data coverage is
a determining factor when choosing a destination, with 86% expecting wireless
connectivity at their hotels to feed their "online addiction." The finding comes from
research conducted by leader in fabric networking, Brocade, which points to a sea
change in the holidaying patterns of increasingly well-connected European
travelers.
Some 95% of the respondents admitted taking their mobile devices on holiday, and
they are as likely to use them for work as for personal use.

10. SmartPhone
TravelDailyNews, July 2012 data
shows, that about 90% city guests
use smartphones to access internet
during the travel.
Rest 10% laptops and tablets users
Tablet Notebook

11. Printed maps become a history.
More people use smartphones to
navigate in real time. 47.6% of mobile subscribers in the
EU5 have used a smartphone in the
3 months ending March 2012, while
41.4% used a pre-installed
application, according to an
USED SMARTPHONE
overview by comScore of the mobile
and connected device landscape
- France: 44.7%
across five leading European markets
- Germany: 41.0%
(France, Germany, Italy, Spain, and
- Italy: 45.3%
the UK).
- Spain: 55.2%
- UK: 55.0% USED APPLICATION
(excl. pre-installed)
- France: 37.4%
- Germany: 37.1%
- Italy: 35.3%
- Spain: 47.1%
- UK: 52.2%

12. City should be visible
through the smartphone
If not – you lose traffic

13. Mobile Web

14. Past – WAP versions
Today – mobile web versions
Why mobile web?
 Content is suitable for different mobile scrfeen resolutions and aspect ratios.
Mobile content is suitable for different smartphone OS . For example, flash
content is replaced with video or GIF animation. It is a big challenge for
designer to create adaptive design for different devices.

15. Why mobile?
 Fast download.
Mobile web is more lighter then desctop versions
 Web-page is mobile (accessible)
Web-page can reach people anywhere where is mobile network
 Easy to get
User don’t need to download, install or launch application. It is available in
standart browser.
 Additional functionality
Content is extended with functionality which is possible only for mobile phones
(GPS, voice, apps, contacts etc.)

16. - Direct call
- Download application
- Reservations / payments

17. Reach is important factor for mobile web.
Notably for city web-page.
It is important to create web-page version also for city guests.
Iphone OS

18. Mobile city App

19. There are lots of applications that come with the navigation
function.
The majority of them are free which almost always means that
they are going to be filled with advertisements.
Some Applications are developed for specific regions.

20. Streetmuseum gives you a unique augmented reality tour
around London.Select a destination from our London map
or use your GPS to locate an image near you. Hold your
camera up to the present day street scene and see the
same London location appear on your screen, offering you
a window through time. Want to know more? Simply tap
the info button for historical facts.
www.museumoflondon.org.uk

21. By using this application, city guest goes out to the
street. Whole city becomes a museum.

22. Augmented Reality App
What is Wikitude?
The Wikitude World Browser is your “third eye” and allows
you to see things you wouldn’t normally see. Wikitude’s
Augmented Reality connects you with the world around
you in a completely new way. By using the camera, simply
hold up your smartphone and engage with your immediate
surroundings. See places, discover people, play games – all
through your camera’s field of vision – a truly exciting and
immersive experience.
.

23. Augmented Reality App
Favorites: Organize Featured: Updated Categories: Find the
your Worlds regularly to highlight Worlds you are
according to your what’s new and looking for in the
preferences & interesting new category list
lifestyle

24. Augmented Reality App

25. Augmented Reality App
Augumented Reality App - more involvement. It gives more
attractive user experience, but short-term results.
(adults also like to play games, but they also get bored)

26. Mobile social city App

27. Foursquare most popular location based mobile app
 Community: Over 25 million people worldwide
 Over 2.5 billion check-ins, with millions more every day

28. What is Foursquare?
Foursquare is a free app that helps you and your friends
make the most of where you are. When you're out and
about, use Foursquare to share and save the places you
visit. And, when you're looking for inspiration for what to
do next, we'll give you personalized recommendations and
deals based on where you, your friends, and people with
your tastes have been.
Whether you're setting off on a trip around the world,
coordinating a night out with friends, or trying to pick out
the best dish at your local restaurant, Foursquare is the
perfect companion.

29. Foursquare funciontality:
 Users profile
 Real time location
 Venue pages
 User comments about places
 Add a new place (venue)

30. Users can check interesting geographical destinations, including all
neccessary information (address, decription, etc.).
Other users can add more content to the place. Comments, images.
They keep information fresh. Also users can add todo lists.

31. Users can leave
feedback.
What happens in
Foursquare stays
everywhere. It is
integrated with other
social networks, like
Facebook and Twitter.

32. User feedback generates more attention. It can be as a
recomendation. Positive or negative.

33. Little bit of city statistics.
London foursquare statistics.
51% of users spreads Foursquare activities to other
networks.

34. Little bit of city statistics.
London foursquare statistics.
User can see TOP places, get more information and
discover each venue more detailed with map location,
images and other users comments.

35. ..resume

36. Augmented Reality Mobile App
More for the surprise.
International Apps usually are
kept for later use.
Mobile App
Good solution for guests.
Needs to be installed and
usually uninstalled after leaving.
CITY
Mobile Web
Always available source of actual
information (call, reservations
u.c.)
Social Mobile App
For daily use with actual
information. Can be used in
different cities.

37. Thank You!
Strategic planner
Edgars Strolis
edgars@digibrand.lv
+371 20306700
- strolis