1. Sharing knowledge and using social media at ILRI Peter Ballantyne FAO Share Fair on Knowledge Sharing and Capacity Building, Addis Ababa, 9-10 June 2011
13. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation USUAL APPROACH SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com