The document introduces an intervention project aimed at improving agricultural productivity and rural livelihoods in Ethiopia through market-oriented development. The project will use a value chain approach to strengthen selected livestock value chains including apiculture, fattening, dairy and poultry. Key components include participatory commodity development, improved knowledge management, capacity building, and development of best practices for scaling interventions. The project will employ principles of value chain orientation, innovation systems, business concepts, and participatory planning to identify pilot areas and introduce selected interventions for monitoring, learning and research.