Snapshot of Mobile Technology - An extremely broad brush view of some of the mobile technology, apps, websites, companies and issues driving the mobile industry. The issue of privacy is one that will continuously reappear with the amount of personal data online. Please scan the QR Code for the video on slide #27. For more about CAAEN - the Corporate Asian American Employee Network, please visit http://www.caaen.org For more about the presentation, please visit http://www.ilnenterprises.com

1. Snapshot of the Mobile
Landscape
Edward Niu
510-545-3511
edward@ilnenterprises.com
Text EDNIU to 72727

2. Who Is Ed Niu?
 Princeton/U of I EE
 Marketing 2001
 ILN Opened 2007
 Mobile in 2010
 Rotary Social Media Chair / ACE Committee
 Board of Directors of San Leandro Chamber

3. What We’ll Cover Today...
 Information OVERLOAD Age
Niche Knowledge & Sharing Networks
 Survey the Mobile Landscape
 Mobile, Social, Local (MoSoLo)
 Privacy Concerns
 What does the Future hold for Mobile?
 Q&A

4. What Are Mobile Devices?
 Cell phones, Smartphones,
iPads, Gaming Devices, ebook
readers (Kindle, Nook)
 Mobile devices are everywhere.
 Mobile phones are here to stay.

5. Don’t Leave Home Without
91% of Americans have their cell phone within 3 feet
of themselves 24/7

6. Did You Know?
 Population 6-7 billion
8,000,000,000
7,000,000,000
 Cell phones over
6,000,000,000
5 billion
5,000,000,000  Wired Internet users –
4,000,000,000 less than 2 billion
3,000,000,000
 80% of Americans
2,000,000,000
have cell phones
1,000,000,000
0
 20% of US households
World Population Cell Phone Internet Users are mobile only
Subscriptions
There are 3x the number of mobile devices than desktops

7. Game Changer
 iPhone Combined Techologies:
Phone, Text, GPS, Camera, Apps,
Internet, WiFi, MiFi, etc.
 June 2007 iPhone Released
 Late 2008 1st Android OS
Phone
 End of 2011: 40% of all
mobile phones in the US, were
Smartphones!

8. More Impressive Stats…
 Google Announced that
they are activating
700,000 Android devices
a DAY!
 250M Android devices
now (up 50M since Nov)
 37M iOS Devices in
4th Qtr 2011
 315M iOS devices total

9. Super Trends Converge
 Mobile Technology
 Social Networking & Social Media
 Local Search / Shopping

10. Local Searches / Shopping
Microsoft stated that 53% of its
mobile searches have local intent.
 People are using mobile to search for
purchases & then SHARING results
 Search engines / Shopping sites have mobile
versions to better service mobile users

11. The Big Four: Google
 2011 Focus
 Android Handsets & Marketplace
 Google+ (62M users)
 Google Places, Personalized Search
 Privacy Policy in the News
 Google Alerts

12. Mobile Advertising
 Advertise on Mobile Websites & Embedded
App Advertising
 Uses Pay Per Tap Model like Google Adwords
Google Purchased AdMob
for $750M in 2010
9-30-11 – Google shifts mobile
ads more to Adwords/Adsense
Mobile Advertising: $1.6B in
2010 year in US

13. The Big Four: Facebook
“My sense is that mobile devices are
inherently social… [mobile devices are]
already filled with your contacts and your
friends, and they also have access to your
location.” -- Facebook CTO Bret Taylor
 Facebook Has a Great Mobile Version
 Why Do They Need a Mobile App?

14. The Big Four: Amazon
 Kindle & Kindle Fire
 Streaming Video
 Cloud Services
 S3 & AWS
 App Store for Android
 Price Check App

15. The Big Four: Apple
 Most Valuable Company in the World
 Attention to Detail & Innovation
 Hardware & App Driven
 Stringent Quality Controls
for Apps

16. Mobile Applications
iPhone now has
about 600,000
apps in its App
Store
Android growing
faster, has about 500,000
apps

17. Social Gaming
 Zygna: Social Gaming
 Keas : Social Gaming in Healthcare
 Reminders annoyed workers
 Co-worker competitions
 Eat more vegetables
 Walking around the office

18. Social Mobile GPS Services
Social Gaming of “Check-ins”
 Location-Based Social Networks
 Compete with Friends
 Unlock Special Badges
 Privacy Issues (GPS)
 Get Special Deals from Businesses

19. Other Risers?
 Yelp  Flipboard
 Photos:  Bump
 Pinterest
 Instagram
 Music
 Foodspotting
 Pandora
 Spotify

20. Privacy in Digital Times

21. Privacy in Digital Times
 Google’s Recent Privacy Policy Update
 Facebook Demographic Database
 Mobile App Access to Data
 Privacy Personal Responsibility
Trust but Verify, Look out for each other
 Share, knowing others are watching

22. What Lies Ahead…

23. Mobile Payments

24. Mobile Payments
Take Credit Card
Payments on Your
Phone with Square
www.squareup.com

25. Near Field Communications
Magic Wand Payment System
Swipe Your Phone to Pay
Examples – PayPass & Starbucks
Google Wallet launched Sept. 19, 2011
- Nexus S 4G on Sprint
- Citi Mastercard or Google Prepaid Card
- San Francisco & New York

26. Augmented Reality (AR)
The Ultimate Mobile App
It Combines…
 Today’s Computing Power in Mobile Devices
 The Use of the Camera
 The Use of GPS

27. Augmented Reality (AR)

28. Lit San Leandro
San Leandro – one of only
3 cities in Bay Area to have
access.
Fiber Optic Ring
288 Fibers
180 channels per fiber
10Gbps / channel
www.litsanleandro.com

29. Some Final Thoughts…
 Mobile Tech Allows People to Interact
and Socialize Beyond Normal Human
Communication.
 Re-Think Privacy
 To share or not to share
 The Next Great App or Service is
waiting to be created.

30. Q&A
Edward Niu
Text EDNIU to 72727
510-545-3511
edward@ilnenterprises.com
Facebook.com/edniu