We are more strategic! 2. We are now part of the R4D directorate.3. We now have a Communication community of practice.4. Hub communication has been strengthened. 5. We have a new logo and boilerplate text. 6. We have been moving towards Open Access. 7. Improved customer orientation.8. Some of our service rates have changed!9. We have new templates for institutional materials.10. We are working on new policies and guidelines.11. We have a Communication-HelpDesk in HQ

1. Beyond the usual:
Integrating strategic communication
into research
P4D week; 21 November 2016
Ibadan, Nigeria

2. www.iita.orgA member of the CGIAR Consortium
Beyond the usual
What has changed?
1. We are more strategic!
2. We are now part of the R4D directorate.
3. We now have a Communication community of practice.
4. Hub communication has been strengthened.
5. We have a new logo and boilerplate text.
6. We have been moving towards Open Access.
7. Improved customer orientation.
8. Some of our service rates have changed!
9. We have new templates for institutional materials.
10. We are working on new policies and guidelines.
11. We have a Communication-HelpDesk in HQ.

3. www.iita.orgA member of the CGIAR Consortium
Internal: IITA staff
External: stakeholders:
research partners and
collaborators, donors, national
partners, policy and decision
makers, media, farmers,
others
Audiences

4. www.iita.orgA member of the CGIAR Consortium
Objectives
Support awareness raising, understanding, and
consensus building
Provide value-added services
Increase awareness about IITA/CGIAR and our work
Communicate for wider influence and impact
Facilitate knowledge sharing
and encourage uptake of
IITA technologies
Demonstrate impact and
show the value of our work
to donors and partners

5. www.iita.orgA member of the CGIAR Consortium
5. Research Impacts
4. Research Outcomes
3. Research Outputs
2. Research
Start up
Develop Knowledge, Attitude and Practice studies with end
users and farmers
Document research processes, learning and outputs
Develop case studies on outcomes, best practices
and lessons learned
Capitalize, scale-up and communicate success
1. Proposal Development
Engagement with scientists and partners, audience segmentation, budgets
Role of communication

6. www.iita.orgA member of the CGIAR Consortium
Functional areas
Corporate
Communication
M&E & Strategic
Communication
Knowledge Sharing
& Learning
Communication
for Development
Comms Areas
or Domains

7. www.iita.orgA member of the CGIAR Consortium
Corporate
Communication
M&E & Strategic
Communication
Knowledge Sharing
& Learning
Communication
for Development
Comms
Activity Range
Publishing
Branding
Metrics
Strategy Development
Story telling
Public Relations
Social media
Blogging
Outcome Mapping
Repositories
Open Access
intranet
Media Development:
Video, Radio, TV, Media
Policy
Campaigning
internet
KAP Study
Messaging
Activities

8. www.iita.orgA member of the CGIAR Consortium
Partnerships for Delivery
Directorate
Research for Development
Directorate
Corporate Services
Directorate
Hub Administration
Facilities
Management
Human Resources
Hospitality and
Travel
Supply Chain
Security
West Africa
Hub
Central Africa
Hub
Eastern Africa
Hub
Southern Africa
Hub
Roots, Tubers and
Bananas
Genebank
Climate Change,
Agriculture and Food
Security
Policies, Institutions
and Markets
Nutrition and Health
Grain Legumes
MAIZE
Development and
Delivery
Business
Incubation Platform
Mechanization
Youth in
Agribusiness
Capacity
Development
Projects 1, 2, 3, etc.
Systems and
Site Integration
Board of Trustees
Audit
General Directorate
Finance Directorate Advocacy
Clearinghouse
Research Programs
Natural Resources
Management
Research Support
Communication
Project
Development and
Administration
Monitoring and
Evaluation
Data and
Information
Management
IITA structure
Communication
Community of
practice (CoP)

9. www.iita.orgA member of the CGIAR Consortium
Organizational structure
DDG–Research-for-Development
Web
development
Media
relations
Photography
& Video
Multimedia
Publishing Service
Corporate
Communications
Communication support
and client services
Financial and admin
support
Head of
Communication
Visitors &
Information
Editorial Creative Printing and
binding
West
Africa Hub
East Africa
Hub
Central
Africa Hub
Southern
Africa Hub
Communication
Community of
practice (CoP)
Hub communication
HQ
Hub

10. www.iita.orgA member of the CGIAR Consortium
Beyond the usual
A lot has changed!
1. We are more strategic!
2. We are now part of the R4D directorate.
3. We now have a Communication community of practice.
4. Hub communication has been strengthened.
5. We have a new logo and boilerplate text.
6. We have been moving towards Open Access.
7. Improved customer orientation.
8. Some of our service rates have changed!
9. We have new templates for institutional materials.
10. We are working on new policies and guidelines.
11. We have a Communication-HelpDesk in HQ.

11. www.iita.orgA member of the CGIAR Consortium