2. YOUR MC
I’M
JOMAR
REYES
Head of Events & Partner Relations
IIH NORDIC
/in/jomar
DIGITAL IMPACT FORUM #6
● About
○ First held in November 2016
○ Held twice per year
● The Idea
○ Conceived out of WAW
○ Steen’s network
● The Format
○ Evening event
○ Peer 2 Peer talks
● The Community
○ Senior professionals working at the
leading edge of digital & data
3.
4. 16.00 Welcome by Steen Rasmussen and Jomar Reyes, IIH Nordic
16.20 Creating a Market-Leading Data Setup in 6 Months – Marie Lykke Lützhøft,
Head of Data Analytics & CRM at Bonnier Publications
16.40 From Growth to Profit – Digital Marketing as a Tool – Johan Bisgaard Larsen,
Head of Regional Marketing, Europe at Norwegian Air Shuttle
17.00 Break
17.10 Marketing and Data – A Love Story – Morten Siert Eriksen, Head of Analytics
at IIH Nordic
17.30 Food & Fun
18.30 How to Measure Creativity – Frédéric Serval, Analytics & Search Strategy
Director at LEGO Group
18.50 Google Cloud – Steen Rasmussen, Digital Strategist & Senior Partner at IIH
Nordic
19.25 Evaluation
19.40 Networking & Fun
21:30 Finish
Digital Impact Forum
Copenhagen
November 2019
AGENDA
5. ABOUT YOU - PEER 2 PEER SESSION
YOUR ROLEYOUR BRAND YOUR CHALLENGES
