The COVID-19 pandemic underscored the significance of communication design as an enabler to informing and educating the global population.

1. COVID 19 ALTER THE
COMMUNICATION DESIGN LANDSCAPE
IN INDIA

2. COVID-19 IMPACT
Pandemic underscored the
significance of communication
design as an enabler to inform
and educate the global
population
An inflection point for the
discipline that will redefine
some trends as the world steps
gears for the new normal
Impact of COVID-19 on Communication Design

3. Avert the chances of
information overload and
misinformation
Messages decoded
in simplest terms
'Say Less,
Say Better’
approach
Social
distancing,
Quarantine,
Isolation

4. Empathy, accuracy and transparency to be the core values
Empathy has gained new
currency during this time
Pervasive impact of fact-
checking communication have
curbed misinformation to a
great extent
Corona
Warriors
Fact-
checking

5. Of new-age skills for a
successful career in
communication designing
To tackle the economic
exigencies and stay relevant
Reinforced
indispensability
Futuristic
skills
Significance of new age-skills

6. Emphasis on vernacularisation and transcreation
To widen the
awareness reach
To increase at a CAGR of ~ 18%
to 536 million in 2021- KPMG
report
Vernacularisation
Indian language
internet users
Entities to adapt to the mindset
and cultural context of their
target audience
Transcreation

7. A content in Telugu disseminating awareness on the significance of masks

8. An enabler to drive creativity,
maximize efficiency and offer
curated experiences to the
audience
Creative design automation
tools will gain currency
Technology Creative Tools
Technology to be an enabler to creativity and enhance the experience

9. Innovation to be the soul of communication design
COVID-19 has underscored the
need for agility and innovation
to survive in this
unprecedented time
Creativity and
out-of-the-box
thinking

10. Artist Baadal Nanjundaswamy’s artwork depicting
the COVID-19 pandemic through Titanic characters
British journalist Mona Chalabi’s depiction of the
COVID-19 symptoms

11. Customized communication
strategies to enhance end-user
experience and maximize
engagement
Tailored and customized
communication designing
strategies for global audiences
Personalized end-user experiences as the goal of communication designing

12. Click here to learn more about How COVID-19 Will Alter
The Communication Design Landscape In India