"The first step to Slow Fashion is asking Why before you Buy" Slow fashion, like slow living, is countercultural. It is based on the idea of reducing consumption of clothes by prioritising the environment. It considers everything from style to design, quality to even the intention behind its creation and promotes the purchase of higher-quality garments that will last longer. Let’s take a look at 6 Indian brands promoting slow fashion!

1. Indian Slow
Fashion Brands
6

2. Ethical
Manufacture
Eco-friendly
Production
Reduced
Consumption
Slow Fashion

3. Slow Fashion is based on the idea of reducing consumption of clothes by
prioritising the environment.
It considers everything from style to design, quality to even the intention
behind its creation and promotes the purchase of higher-quality garments that
will last longer.
What is Slow Fashion?

4. Slow fashion is directly concerned with ethical
issues in the fashion industry.
A good working environment is required – fair
pay, equitable treatment, and absence of
forced and child labour.
Human and animal rights must always be
protected as a result of this.
How Is Slow Fashion Related To
Ethical and Sustainable Fashion?

5. Sustainable fashion can be defined as clothing, shoes, and
accessories that are created, marketed, and used in the most
environmentally and socio-economically responsible manner
possible.
Adopting organic, recycled, or repurposed fibres and materials,
eliminating toxic chemicals/dyes, decreasing energy/water
usage and waste, and choosing low-impact choices.

6. Think After
Shopping
Think After
Shopping
Think Before
Shopping
Think While
Shopping
How Can You Be A
Part Of The Slow Movement?

7. Slow Fashion Manifesto

8. Indian Brands
06that stand for
SLOW FASHION

9. Ka Sha
KaShaisaPunebasedclothingline,exploresnaturalfabricsandcollaborateswithcraftsmenallaround
thecountry.Upcyclingabandonedclothingisthethemeofherzero-waste"HearttoHaat"collection.

10. Chiaroscuro
ChiaroscuroisaworkshopinitiativeestablishedinNewDelhithatspecialisesincreatingleatherartefactswhile
utilisingtheexpertiseofIndia'sfamousartisans.

11. The Jodi Life
TheJodiLifehasbecomeaunanimoushome-grownfavouriteforfollowersofecologicallyawarecompaniesin
India.

12. Chola The Label
Chola is a sustainable fashion brand's attempts to prevent environmental damage as a result of garment
manufacturingareaidedbytheLabel'ssimpleshapesandeasy-to-wearcuts.

13. Doodlage
Doodlageisaquirkyandveryethicalapparellabeldedicatedentirelytothezero-wasteobjective.

14. Maati
MaatiisanUdaipur-basedethicalfashionlabelstartedbyNehaKabra.Maatiismotivatedbythepeople
andabsorbsalotoflocalflavour.

15. FOR
TIME’S UP FAST FASHION
Fashion industry is the second largest polluter after aviation industry
If it still doesn’t ring a bell, open your wardrobe and count the number of
clothes you haven’t used in the last two months.
Let’s embrace slow fashion and change the world, one garment at a time!

16. CLICK HERE to Know More About
Slow Fashion