The fashion industry is expanding by the day and hence, the jobs in the industry are mushrooming too. From working for global brands to local brands to even marketing your own brand, the possibilities are endless. With the boom in the e-commerce industry and the emergence of platforms like Myntra, Jabong, etc, the Indian Fashion industry is brimming with vacancies for managerial positions now more than ever.

1. TEN CAREER OPTIONS FOR
FASHION BUSINESS MANAGEMENT GRADUATES

2. CAREER PATHS
OPPORTUNITIES POST COVID-19
WHY FASHION BUSINESS MANAGEMENT?
AGENDA

3. CAREER PATHS
1. FASHION PRODUCT MANAGEMENT
You play a pivotal role in product development. You are
someone who understands the creative and research process
and then plan, organise and manage an entire product
lifecycle.
ROLES: Product Managers, Product Heads or Chief Product
Officers with Fashion Designers, Luxury or Retail Brands

4. CAREER PATHS
2. FASHION MARKETING
You know the needs and demands of the customer, are aware
of the competitive brands’ activities, and help in crafting
strategies to dial up the company's sales and brand image.
ROLES: Social Media Managers, Performance Marketers, Brand
Marketers, Marketing Heads, CMOs of any fashion and retail
brands

5. CAREER PATHS
3. FASHION BUSINESS ADVISORS
You offer financial and product strategies, effective marketing
techniques, building brand awareness, efficient product
distribution etc.
ROLES: Business Advisors, Marketing Consultants,
Management Consultants with fashion brands

6. CAREER PATHS
4. ENTREPRENEUR
If you choose the path of entrepreneurship then - you could
own a brick-and-mortar fashion business, a fashion-tech
startup or be an entrepreneur-in-residence for an upcoming
brand.
ROLES: CEO, Director, Founder, Owner at a Fashion Retail Store,
Startup or an e-commerce brand.

7. CAREER PATHS
5. DIGITAL MARKETING
You are the person responsible for bringing in revenues and
building the brand image at the same time. Post the pandemic,
the demand for digital marketers has increased manifold.
ROLES: Growth Hackers, Performance Marketers, Social Media
Marketers with e-commerce brands like Myntra, Koovs, Zivame
etc.

8. CAREER PATHS
6. FASHION CONSULTANTS
You evaluate current marketing efforts and make suggestions
for improvement, plan and implement social media strategies
and other social media campaigns and make suggestions for
new content, workflows or other methods of reaching the
customers.

9. CAREER PATHS
7. BRAND MANAGEMENT
You are responsible for analysing the market and help build a
coveted brand image that will eventually push sales.
ROLES: Brand Managers, Brand Heads, CBOs (Chief Brand
Officers) with fashion brands such as Benetton, Levis etc. or
startups like Koovs, Label Life etc.

10. CAREER PATHS
8. FASHION MERCHANDISING
Your responsibilities include allocating merchandise,
developing product assortment plans and deploying business
analytics to boost inventory management and sales.
ROLES: Fashion Merchandising, Buyers, Sourcing Heads, Chief
Merchandise Officer with fashion brands.

11. CAREER PATHS
9. FASHION RETAIL MANAGEMENT
The responsibility of a Retail Manager is to run the stores and
departments smoothly. Their key responsibility areas include
managing the staff, stock and resources.
ROLES: brands that have a strong retail presence. For example
- Zara Uniqlo, HnM, Gap among many others.

12. CAREER PATHS
10. COMMERCIAL DIRECTOR
Product placement, merchandising and sales revenue are the
key responsibilities of a Commercial Director. You are in
charge of the profitable financial flow of the company by
overseeing the budgeting, supply chain activity and smooth
operations.

13. OPPORTUNITIES
IN THE POST COVID-19 WORLD
- Massive shift in consumer buying behaviour.
- Growth in e-commerce businesses across the world.
- Several existing brands moved to online retail in 2020.
- Several new fashion startups launched in 2021.
- Several industry estimates peg e-commerce to be the
largest growing field in the year 2022.
Source: https://www.smartinsights.com/digital-marketing-strategy/online-retail-sales-growth/

14. WHY SHOULD YOU PURSUE
FASHION BUSINESS MANAGEMENT?
INDIAN APPAREL
WILL BE WORLD’S
6TH LARGEST
RETAIL
MARKET BY 2022
US$ 23,574
MILLION
PROJECTED MARKET
VALUE OF FASHION
By 2025
APPAREL
IS INDIA’S
2ND LARGEST
RETAIL MARKET
TODAY

15. THANK YOU!
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