I participated in a great IEEE PV workshop on How to Bring More Women into Technology. I think we can all do a better job marketing ourselves! Here is my presentation.

1. Bringing More Women Into Technology:…Developing Your Own BrandIEEE PV Specialist Conference, June 2010 Iga Hallberg, VP Business Development, HelioVolt

2. Manage Our Careers Through a Self -Brand“What is your value proposition?”

3. Why Create a Personal Brand? The processhelps us differentiate ourselves by capturing and clearly stating our unique value proposition and then communicating it to our colleagues and partners in our existing and future network What are you passionate about? What are you truly gifted at? Why should people care?

4. Benefits of Having a “Brand” Think of it as a framework for managing your career Allows you to define your value and create opportunities Create differentiation Improve confidence!!!

5. Process for Developing Your Brand Discovery – 3 attributes What is the market need and how can you fill it? Development – 10 words! Elevator pitch – 30 seconds Launch - Linked In, twitter, resume/CV, your network Maintain it - Network and promote yourself

6. Keys to successful personal branding…Be Authentic, Be Consistent and Be Seen Confidence + Focus

7. Final thoughts…. Be on target – focus and clarity win! Be creative in how you market yourself: Volunteering opportunities Blogging Networking Join Linked In!! Industry associations Reinvent and reposition as necessary Stay relevant! Remember you will be Googled….

8. Happy Marketing! ihallberg@heliovolt.com