1. Buyer Research
Understand How Buyers Purchase Products and Services
IDG Connect allows you to set 8 – 13 market research questions and segment by any global vertical and audience.
This means you gain new intelligence on any market in the world to maximize the impact of your brand.
Gain an Independent View
Companies and agencies selling software, hardware or services turn to IDG Connect to understand buyer behavior and
preferences. They seek an independent view that can be used across their internal efforts, agency initiatives and media
partners. Our speed and quality is exceptional, working from startups to the largest companies in the world.
We conducted over 8,000 surveys in every region of the We deliver a powerful methodology, built on a team
world this past year. In as little time as one week, our with over forty years of primary and secondary research
efficient, tested processes provide custom, online or experience spanning hundreds of surveys for clients.
telephone based survey insight targeting:
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•
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IT Decision Makers
Business Function Decision Makers
Financial Decision Makers
“ Having worked with IDG Connect before, we knew
you were the ones to help us craft a global survey and
test our potential Cloud offering names with 1,400
• Executive Decision Makers respondents in less than five days. You did it with
”
• Influencers/Recommenders outstanding quality and insight.
• External Consultants
• Internal Consultants Head of Enterprise Research, Top Five Technology/Services
• Channel Partners Organization
• Consumers
The Power of Any Research: The Power of Any
Research engagements cut across audiences to include Any Solution Any Role
consumer, SMB, mid-tier and enterprise organizations
buying existing and emerging technology or services. Set
your target, for public and private organizations, in any Any Vertical Any Region or
Country
vertical market segment. If you want to understand an
audience, IDG Connect will reach it for you to meet your
deadlines and commitments. Any Audience Any Timeframe

2. Best Practice Methods
You hear the voice of buyers loud and clear with IDG Connect. Our expertise combines with an extensive
understanding of digital content use and individual and buying team dynamics. Stay in control with:
• Survey Question Validation: Our analysts validate the intended use of answers from each question. Gone
are the days of “I wish we’d asked that question” or “That is nice to know but we can’t use the insight”
• Native Language Translations: Any language, translated with subject matter expertise
• Quantitative and Qualitative Analysis: Rigorous review for trends, correlations, dependencies and
probabilities
• Highlighted Crosstabs: Color highlighting of data points within tables saves you time every time
In-Survey Quality Protection
Research insight and competitive advantage starts with a well-designed survey, and it is also critical to access
target audience members via the best panels and lists. IDG Connect research excels in both areas, adds
excellence in data analysis, presentation and insight, and we go further to protect your investment.
Our hosting and survey management tools monitor respondents while they take the survey. These safeguards
extend well beyond demographics and are available for projects that help validate respondents.
Independent research
5 steps to impact System learns and adapts
as it gathers responses
Survey Design Time Based
Respondent
Question Validation Errors
and Translation
In-Survey
Survey Hosting, Response Statistical
Invitation and Quality
Response Collection Analysis
Protection
Data Cleaning
and Analysis Pattern
Analysis
Presentation Findings,
Insight, Recommendations Logic Based
and Action Steps
When it comes to buyer research, think IDG Connect. Contact us today at www.idgconnect.com