Social Media for Defense, A Weapon for Tomorrow's Battlefields

1. discover the latest benchmark
technology and empowering
Presents a
approaches for social
training conference: Media at the
focus day!
don’t Miss
exclusive
A WeApon for TomorroW’s BATTlefields
briefinGs on: october 24-26, 2011 | Washington d.c
– Learning the latest critical
software requirements to Gain invaluable insiGht into the latest social
maintain and implement
Social Media
Media trends froM Military experts includinG:
– Maximizing the efficiency – brigadier General Walter lord, usa
of Social Media for military, Assistant Division Commander,
government and industry Maneuver, 28th Infantry Division, PA ARNG
– Utilizing the full spectrum – captain ed buclatin, usn
of Social Media to create a
more efficient organization
Director of Public Affairs, US European Command
and communication – Major Juanita chang, usa
– Lessons learned from using Director, Online and Social Media Division,
Social Media in the Office of the Chief of Public Affairs, DOA
Department of Defense
and Government – Major Michael siriani, usa
– Empowering industry to
Deputy Recruiting Commander, PA ARNG
partner with government for – patrick conway
overall collaborative success
Chief Knowledge Officer, United States Army Combined
Arms Support Command
reGister noW
for the opportunity to – Mark drapeau
Director, Innovative Social Engagement, Microsoft Public Sector
meet government and
industry experts and
special thanks to our Media partners:
hear the future needs
of social Media for
defense straight from
the decision makers
themselves!
www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org

2. at idGa’s 4th social Media for
defense summit, you will have the
unique opportunity to interact and
network with representatives from
the social Media community, as well
as personnel from military units,
government agencies, research,
contractors and technology service
providers.
past attendees include:
• Bell Pottinger US
• CIA
• Department of State
With the introduction and adaptation of Social Media as a vital
• EUCOM
communication tool in the Department of Defense, there is a constant • GSA
struggle to maintain operational security and manage risks that result • Hewlett Packard
from using Social Media. As technology advances, the military has • IRS
learned to adapt simple yet very effective ways to control the constantly • JANSON Communications
growing use of Social Media. This growing medium can also be • Letterkenny Army Depot
• MITRE
implemented to conduct military operations in various methods; from
• Microsoft Public Sector
a coordinating communication asset in natural disasters to a critical • National Defense University
weapon in collecting information for top priority combat operations. • National Guard Bureau
• RightNow Technologies
idGa’s 4th annual social Media for defense summit will cover • Rock Creek Strategic Marketing
the recent changes and lessons learned from all areas of military, • SAIC
• SELEX Galileo
government and industry. The nature of the ongoing combat operations
• U.S. Army
have reshaped the way the military and government use Social Media, • U.S. Joint Staff
promoting greater collaboration among training organizations, and • US Air Force
preparing them for future possible scenarios. It is imperative to • US Air Force Public Affairs Agency
know what military leaders are searching for in solutions to instill • US Army Aviation Logistics School
experience, risk evaluation and analysis for an all encompassing
battlefield tool.
idGa’s 4th annual social Media for defense summit will bring together
senior level officials from the Department of Defense, Government about idGa:
and will provide you with the latest advancements in technologies The Institute for Defense &
and innovative approaches. Social Media is now the norm making this Government Advancement (IDGA)
is a non-partisan information
the most relevant time to meet with the key military decision makers based organization dedicated to
and industry partners trying to work their solution into an overall the promotion of innovative ideas in
public service and defense. We bring
communication strategy. together speaker panels comprised of
military and government professionals
sign up now for the opportunity to meet government and industry while attracting delegates with
decision making power from military,
experts and hear the future needs of social Media for defense straight government and defense industries.
from the decision makers themselves!
In addition to our live events, IDGA
offers an online community dedicated
to providing defense industry
Join Us online At: professionals with industry analysis
and insights through podcasts, videos,
webinars, articles, and presentations
from key industry leaders. Members
of our online community are able to
extend their live event experience and
interact with the defense industry
by leveraging the opportunity to
network, share ideas, best practices,
and business solutions. Join our
community today at www.idga.org.
2 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org

3. exploiTing sociAl mediA focUs dAy
monday, october 24, 2011
Sign up for these in-depth and interactive workshop sessions to examine and learn about current challenges that the
military and government are encountering with incorporating new media into their existing communications tactics.
Hear from leading researchers and innovative leaders on the technologies and strategies that are revolutionizing the
way the military and government are utilizing the latest Social Media strategies. These practical application sessions
will deliver high impact knowledge led by recognized experts.
8:15 am
REGISTRATION & COFFEE
9:00am-11:00am crises case study | usinG social Media for coordination durinG crises
Understanding the advantages and almost infinite uses of Social how you will benefit:
Media is a critical component of any marketing, media or public • Better understand issues when using Social Media as
relations department and office. Recently, the military has a communication tool
understood the increasingly important use of Social Media to • Select the techniques and associated tools that are
communicate during crises. Such use was evident in the 2011 best to use Social Media to coordinate during crises
earthquake in Japan, where chaos ruled and communication • Uncover the possibilities and limitations of Social
lines were saturated. The US Navy turned to a simple yet efficient Media as a coordinating communication tool
communication tool, Social Media. Deploy these real world session leader:
scenarios in potential economic and business crises and get Marjorie Greene
insider tips of how to use Social Media efficiently for such crises. advanced technology & systems analysis
What will be covered: science & technology
• Real world use of Social Media in the recent disaster cna
• Studying possible scenarios where Social Media can
be used effectively
• How can Social Media be used efficiently in a
business world crisis
11:00am-12:00pm NETWORKING LUNCHEON
12:00pm-2:00pm servinG those Who serve | iMpleMentation of social Media in usaa
Adapting Social Media in an organization is a big step for how you will benefit:
advancement and cultivates a new approach on how to do • Understanding the legal issues when using Social
business. Understanding that the adaptation of Social Media is Media as a communication tool
fairly new, every user industry must recognize that it does create • Recognizing how to properly run a corporate blog for
legal gaps between the internal and external communication maximum efficiency
channels within the organization and, if not properly strategized, • Employing the current Social Media tools and
it can create gaps among departments within the organization. strategies counsel departments and offices
Develop your own strategy to address these issues from helpful, throughout enterprise on the best ways to use Social
practical and up to date tips. Media
What will be covered: session leader:
• USAA’s approaches to Social Media Joshua salmons
• Developing better strategies to communicate with social Media specialist and Manager
clients via Social Media networks usaa
• How blogging is helping the company’s
overall production
2:00pm-4:00pm social Media protection and exploitation | WorkinG social Media froM Within the pentaGon
When running Social Media for a government organization, such • Introduction to the Social Media tools that are
as in the Department of Defense, each and every post to Social changing the way the Army does business
Media sites must be purposeful and professional. We have a • Fighting fake profiles and combating impersonation
limited number of posts that we can/should post each day, since how you will benefit:
we don’t want to overdo it and lose followers, so each post has to • Figure out what works best working with a wide
have a very specific purpose: Does it convey a command message? demographic
Does it inform followers of an important event? Does it grab their • Driving more traffic for your outreach efforts
attention? As far as being professional goes - we are the virtual • Latest lessons, pointers and case studies
face of the Army, so our language has to be professional. Major Juanita chang, usa
What will be covered: director, online and social Media division
• In depth view of the greatest challenges for Social office of the chief of public affairs
Media within the army
www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 3

4. mAin sUmmiT dAy one
Tuesday, october 25, 2011
7:15 REGISTRATION AND COFFEE 12:00 NETWORKING LUNCH
8:00 chairperson’s WelcoMe and openinG reMarks 1:15 MedcoM keynote
social Media: helpinG the Morale and Welfare
8:15 a coMMander’s keynote of service MeMbers
MoldinG social Media in the pennsylvania arMy • How Social Media is used for soldier’s morale
national Guard and welfare
• Current programs, guidelines and strategies to • Helping soldiers connect with family and friends
manage and implement Social Media • Social Media as a medical psychological tool
• The need to value Social Media in the military daniel harper
• Challenges to overcome the risks of having MedcoM
Social Media us army
brigadier General Walter t. lord, usa
assistant division commander, Maneuver, 2:00 usn approach on social Media
28th infantry division • US Navy has adopted new approaches on how to
pennsylvania army national Guard handle Social Media
• Understanding the needs to adopt Social Media within
the military
9:00 the approaches needed to effectively ManaGe • Keeping sailors close to home
Jessica faller
and exploit social Media
special assistant for public affairs
• Ensure goals are driving Social Media rather than
us navy
the reverse
• Establish clear goals before approaching and
2:45 netWorkinG break
implementing Social Media
• Use a full range of Social Media options to meet goals
3:30 learninG froM the past, preparinG for the
lindy kyzer
future; With one click
social Media strategist
• Lessons learned from three years of growing
• The needed tips and approaches for establishing and
9:45 NETWORKING BREAK expanding the web based engagement
• Increase work efficiency with Social Media
10:30 arMy keynote andrew krzmarzick
hoW the arMy is usinG social Media to inforM, director of community engagement
educate and connect Govloop.com
• U.S. Army is breaking down barriers and successfully
operating in the Social Media space 4:15 public diploMacy: the need to socialize
• Senior leaders communicating with Social Media • Reducing the risks of misperceptions and
• Maintaining operational security miscommunications
Major Juanita chang, usa • Maintaining a healthy communication between the
director, online and social Media division office of the organization and its stakeholders
chief of public affairs • Shaping and managing the communication
us army environment within an organization
Mark drapeau
11:15 the latest technoloGy and softWare director, innovative social engagement
developMents in social Media Microsoft public sector
• The latest and most engaging approaches and
strategies on Social Media 5:00 END OF MAIN SUMMIT DAy ONE
• Updating technology frequently to meet the ever
growing demands of Social Media
• Protecting your Social Media network with simple yet
effective software
Marjorie Greene
advanced technology & systems analysis
science & technology
cna
4 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org

5. mAin sUmmiT dAy TWo
Wednesday, october 26, 2011
7:15 REGISTRATION AND COFFEE 1:15 case study
a Way around bureaucracy
8:00 chairperson’s openinG reMarks • How commanders can connect and learn from
soldiers through the various Social Media Networks
8:15 case study • Understanding the basic needs and changes that
eucoM social Media success soldiers require
• Proactively promoting content and important issues to • How Social Media can help accelerate the efficiency in
develop Social Media success the administrative department
• Using different social channels to express the colonel Michael Whetston, usa
different messages of the US Navy director, online and social Media division, office of the
• Future approaches and tips to use Social Media as a chief of public affairs
communication tool for service members department of the army
captain ed buclatin, usn
director of public affairs 2:00 tools and softWare needed to MitiGate social
european command Media risks
• Understanding the risks of updating software
9:00 national Guard recruitinG keynote • The need of a better cyber force protector
Approaches to Recruit with Social Media • Eliminating the probability factor for a safer Social Media
• Connecting the recruiter with the recruit cJ Wallington
• Screening potential recruits Manager, c2/decision support systems Management
• Future recruitment approaches with Social Media hp enterprise services
Major Michael siriani, usa
deputy recruiting commander 2:45 NETWORKING BREAK
pennsylvania army national Guard
3:30 neW Media and the air force
9:45 NETWORKING BREAK • Changing the way the Air Force employs Social Media
and Web 2.0 technology
10:30 the art of the social Media War rooMs • Networking with internet-based services to
• Use of Social Media War Rooms in the Political and emphasize collaboration and sharing
Business Spheres of Influences • Efforts to manage resources more effectively using
• Application to the Information Operations Realm new media
• War Room Implementations for real case studies larry clavette
steven M. shaker director
executive vice president air force public affairs agency
Globimus, llc
4:15 developinG and iMprovinG defense inforMation
11:15 usacascoM keynote systeMs and social Media
usacascoM iMpleMentation of social Media • Continuous application of advanced, innovative
• The adaptation and implementation of Social Media processes, techniques and technologies for
in USACASCOM information discovery, analysis and dissemination
• Synchronize Social Media with USACASCOM’s mission • Assuring information security and integrity while
• Coordinating the different functions through improving communication access
Social Media • Latest guidance and technologies for system security
patrick conway assuring the overall impact of new media on your
chief knowledge officer organization rather than individual metrics
united states army combined arms support command • Leveraging metrics to justify an increased Social
Media presence
12:00 NETWORKING LUNCH Michele finley
communications program analyst
communications & registration division
stay connected! defense technical information center (dtic)
visit www.idGasocialMedia.com today to: 5:00 END OF SUMMIT
– Register for the event
– Download the complete program agenda
– View the complete speaker roster and biographies
– Access our complimentary Resource Center for relevant podcasts, videos,
articles, interviews and whitepapers
– Learn more about the location, venue and hotel discounts
– Learn more about our sponsors, exhibitors and media partners
– Plus much more!
www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 5

6. location & lodging information 5 easy Ways to reGister noW!
This event will be held in Washington, dc. As soon as a specific Web: www.idGasocialMedia.com
venue is confirmed we will post the information online. If you
would like to be notified via email as soon as the information email: info@idga.org
becomes available please email info@idga.org with the following phone: 1-800-882-8684
in the subject line: “social Media for defense venue request”
fax: 646-378-6025, 24 hours a day
sponsorship and exhibition opportunities Mail: idGa
still available! 535 5th avenue, 8th floor
For more information please contact tom boccard at new york, ny 10017
“
646-253-5517 or sponsorship@idga.org. Military, Government, register by register by standard
& academia* 08/26/11 09/23/11
“Extremely dynamic, relevant, all-access pass $999 $1,399 $1,789
up-to-date and useful” Main summit $699 $999 $1,289
– stratcoM Workshop day $645
industry register by register by standard
08/26/11 09/23/11
“Practical and helpful tips for our
all-access pass $1,439 $1,789 $1,929
day to day use”
Main summit $999 $1,189 $1,289
– Web content Manager,
Workshop day
tradoc
$645
* This category does NOT include government contractors. Contractors are considered
civilian/industry for the purpose of determining registration fees.
“The line up of speakers was SOCO ADVISORy 09-03: 7.(a) Admission fees of $645 per day or less for all attendees are
considered reasonable costs worldwide for the purposes of
nothing less than excellent and I was JER 3-211 (a)(7).
pleased to hear fresh and relevant itar compliant event. open only to us and canadian persons.
“
topic coverage…the organization Persons is defined below:
• a U.S. or Canadian Citizen;
of the agenda and the selection of • a permanent resident who does not work for a foreign company, a foreign
speakers was top notch” government, or a foreign governmental agency/organization;
• a political asylee;
– technology division, • a part of the U.S. government, or
lG iris • a corporation, business, organization, or group that is incorporated in the
United States under U.S. law
team discounts+
Media partners number of attendees: savings of:
3 to 4 10% 10%
5 or more 15%
+ Discounts apply to registrations submitted together, at the same time.
Cannot be combined with any other discount.
dress code: Military personnel are kindly requested to attend in the Uniform of the Day.
Appropriate attire for civilians is business casual.
Make checks payable to: idGa
A $99 processing charge will be assessed to all registrations not accompanied by credit
card payment at the time of registration.
* CT residents or people employed in the state of CT must add 6% sales tax.
details for making payment via eft or wire transfer:
JPMorgan Chase
Penton Learning Systems LLC dba IQPC: 957-097239
ABA/Routing #: 021000021
Reference: Please include the name of the attendee(s) and the event number: 17307.004
payment policy: Payment is due in full at the time of registration and includes lunches
and refreshments. your registration will not be confirmed until payment is received and
may be subject to cancellation.
please refer to www.idga.org/cancellation for cancellation, postponement and substitu-
tion policy
special dietary needs: If you have a dietary restriction, please contact Customer Service
at 1-800-882-8684 to discuss your specific needs.
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brochure constitute a trademark of IDGA.
Unauthorized reproduction will be actionable under the
Lanham Act and common law principles.
6 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org

7. discover the latest benchmark
technology and empowering
Presents a
approaches for social
training conference: Media at the
focus day!
reGister noW A WeApon for TomorroW’s BATTlefields
for the opportunity
october 24-26, 2011 | Washington d.c
to meet government
and industry experts
and hear the future 5 easy Ways to reGister noW!
needs of social Web: www.idGasocialMedia.com
Media for defense email: info@idga.org
straight from the phone: 1-800-882-8684
decision makers fax: 646-378-6025, 24 hours a day
themselves! Mail: idGa, 535 5th avenue, 8th floor, new york, ny 10017
please reGister Me:
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www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 7