This is an old deck from a keynote we did at Games Convention Online in 2010. There is still a lot of relevant info on how to build a game community and empower your supporters.

2. Empowering Your Community to Evangelize for You

4. A few facts

5. If they talk about your game, they’re passionate and care

6. If they are talking on forums, they aren’t likely in the game at that time

7. And they become a voice for or against you anytime they speak, or post, or comment

8. Everyone is part of your community Curt Schilling and Ralf Steinenger

9. So how do we get people to be positive and supportive?

10. It’s harder to say bad things about people you’ve met

11. Give them good things to talk about Coming up – new patch We nerfed Beastmasters, but gave them an in-game item

12. Like a house, you first need to build the foundation

20. Stuff that is basically free

21. A special forum tag I am Uber and Special

22. In-game trophies/non-stat items that can be shown to others

23. Items that are instantly recognizable as special Fireworks, Glow Around Character, Wings

24. Acknowledgement and validation from the development team

25. Hire from your community! You too could be in the game industry!

26. It’s about attention and respect

27. Facebook and Twitter are great Build from (competitors) #YOURGAME

28. Everyone in your organization should care John Smedley takes your calls

29. My Answers to Questions from Before

32. Thank You