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Mobile
Marketing 202
Diving Beyond SMS
By 2013
50% of web traffic
will come through
mobile devices
Source: IDC Report
488
Facebook Mobile Users (over 50%)

million
Mobile email
  overtakes
 webmail....
   Next month (June 2012)
               Source: Return Path
Smartphone
usage in the
 bathroom
What does this all mean for my
          website?
This is no longer the web.
This IS the web.
This will be the web??????
How do we handle this?
Responsive Design
Leverage new technologies.
SMS/Text Messaging
SMS/Text Messaging

Growth driven by technology
  Notifications Your dry cleaning is ready.
  Location Get the deal as you are walking around today.
  Beyond Text Find out more at http://www...
Mobile email
HTML5
Learn More at...
 1  mobilemarketingwatch.com


 2 mobilecommercedaily.com
 3 Mobile Marketing SmartBrief
 4 #mobile on Twitter
Mobile marketing 202

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Mobile marketing 202

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