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2013, June 6th
As a music streamer, the benefits of being ATAWAD
by

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Deezer is definitely positioning as an ATAWAD player
Connected
music
devices
Desktop/
Laptop Phones
Tablets
Cars
TV &video
game consoles

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Being ATAWAD for a music streamer supports
acquisition, conversion and engagement
Multi-device presence allows to create additional
distribution mechanism in order to recruit new
customers
Following users any where any time on any device
increases customer conversion and engagement

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o Recruitment support
– In store strategy
– Mobile/Tablet:
– Android / iPhone… Increase from Top 10 to Top 3, and
rating, multiple of X% the number of registers
– PC:
– Windows: PLV, promotion: =>increase of XXX% the number of DL
o Engagement devices
– Game station (X box):…..
– Audio system:
– Connected TV…..
 Increase engagement more than recruitment
Impact on new registers:
Missing data

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Impact on conversion and engagement towards
subscriptions is particularly outstanding
Conversion
o 65% of paying Deezer subscribers have activated at least 1 device
o Activating a device during the trial multiplies conversion rate by 3
Usage
o Web only: Web: X hours per month
o Web + Mobile: XXX hours
o 3 devices: XXX hours
Missing data

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Deezer is particularly advanced on OEM Product
integration
New
New Soon

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Since last week Deezer is available on BMW and mini
cars…
• Works with “BMW
Connected Drive” or
“Mini Connected Apps”
• Simply connect your
iPhone to your car and
browse through the app
with the iDrive Controller

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… with a really great user experience

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