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Strategic Approach for capacity building in the competitiveness framework


      Standards Education (HRD)
    in the programs of Korea and
                APEC

                        Lima, Peru
                     24st August 2012

                      Donggeun Choi,
       Chief Manager, International Standards Team, KSA
      Guest Researcher, Standards Coordination Office, NIST
Donggeun Choi                                     (PhD in Technology Innovation Management)

        - Work, Education, Activities
   Works
       Guest Researcher, National Institute for Standards and Technology (NIST) (2012-)
       Chief Manager, Korean Standards Association (KSA) (2000-)
       Researcher, Korea Development Institute (KDI) (1999-2000)
   Education
       PhD in Technology Innovation and Management at Sungkyunkwan University (Feb 2012)
       Bachelor in transport engineering from Hanyang University (Feb 2004)
       Master in transportation management from Seoul National University (Feb 2000)
   Major Professional Activities
       Vice-Chair, International Cooperation for Education about Standardization (2012 – 2015)
       Project Editor/Initiator of Education Initiative, APEC Sub-Committee on Standards and Conformance (2007-2011)
       Korean Delegates, APEC Sub-Committee on Standards and Conformance (SCSC) (2004-)
       Secretariat, ISO TC204 Ad hoc workgroup on Ubiquitous-City Standards (2008-2009)
       Liaison, ISO TC204 Intelligent Transport Systems to APEC Transport Workgroup (2004 -2009)
       Project Editor, ISO 28682:2008 World Report for ITS Standards (2005-2007)
       Korean Delegates, ASEM Standards and Conformity Assessment (SCA) (2004-2008)
       Director, International Cooperation Committee, Society for Standards and Standardization (2011-)
       Advisory/Program committee, SIIT (Standards and Innovation on Information Technology) Conference 2011, 2013
Donggeun Choi                                   (PhD in Technology Innovation Management)

- Major Publications
   Technology Innovation and Standards
       Research profiling for ‘standardization and innovation’ (Scientometrics/Springer, Jul 2011)
       National characteristics and competitiveness in MOT research: A comparative analysis of ten
        specialty journals, 2000–2009 (Technovation/Elsevier, Jan 2012)
   Standards Education
       Standardization as emerging content in technology education at all levels of education
        (International Journal of Technology and Design Education/Springer, Feb 2011)
       Standards Education Policy Development: Observations based on APEC Research (International
        Journal of IT Standards and Standardization Research / IGI Global, Jul 2009)
       (APEC Guide 4) Teaching Standardization in Universities: Lessons Learned from Trial Program
        (APEC, Oct 2011)
       (APEC Guide 3) Standardization: Fundamentals, Impact, and Business Strategy (APEC, Jun 2010)
       (APEC Guide 1) Case Studies of How to Plan and Implement Standards Education Programs and
        Strategic Curriculum Model APEC (Asia Pacific Economic Cooperation)|March 30, 2008
   Patents and Standards
     Essential Patent in Standards: Concept, Currents, and Major Issues (in Korean) (Standard ITS, Dec
      2011)
     Putting Corporate Strategy for Standards and Patent Together: At Different Steps of Technology
      Innovation, R&D, and Standardization (in Korean) (Korean Industrial Intellectual Property, Apr
      2009)
   Transportation and Standards
       World Report for Intelligent Transport Systems (ITS) Standards (APEC, Sep 2007)
       ISO TR 28682: 2008 A Joint Study - Joint APEC-ISO study of progress to develop and deploy ITS
        standards
Contents

I. Korea – Overview in 2003-2012

II. Korea – University Program

III.APEC Initiative 2005-2011

IV. Annex. WiseStandard.org
I. Korea
- Overview in 2003-2012


①   Public Sector Lead
②   Systematic from Primary to Higher
③   Embedded into Formal curricula
④   Cooperation with Education
    Community
* Korea’s Roadmap for Lifelong
   Standardization Education
                                                                                                                Consumer
 Theoretical Biz/Practical Management
 Application Application Developmen




                                                                                                                         Open
                               t




                                                                                                  International      Workshop
                                                                                                   Standards

                                                                                     Standards              Global
                                                                                                           Leader
                                                                                       Skills             Training

                                                                                     Writing Skills
                                                                    Higher               Strategic
                                                                   Education          Application

                                                                        University
                                                         Secondary
                                                                         Program
    Concept




                                                          School
     Basic




                                                            Standards
                                               Primary      Olympiad
Standards




                                               School
 in Daily
   Life




                                                  Fun
                                               Standards

                                                 Formal Education                             Post-Formal Education
                                        Learn to know/Knowledge Oriented              Learn to do/Skill Oriented/Biz Practices
Korea’s National Strategy (1)
• National Standards Master Plan II
   – including two pages for education strategy


• 4-3. Training Standards Experts and building Experts
  Network
   – Establishing department of standardization in universities in
     order to build education infrastructure
   – Operating professional education for businesses
   – Initiating private certification scheme for standardization
     experts
   – Utilizing IT & web technology to build manage standards
     experts
Korea’s National Strategy (2)
• 4-4. Increasing Awareness about Standardization
  and Strengthening Promotion/Education Activities
  – Developing/Operating more centralized national standards
    information network
  – Spreading out standardization-mind among for
    Primary/Secondary school students (teenagers)
  – Extending standardization program in universities
  – Conducting research and survey projects to estimate the
    level of awareness and have feedback about standardization
    policy
  – Preparing systematic incentive systems for standardization
    activities.
Education Stakeholders (1)
                        Society
                        (Industry
                     + Consumers)



                   Education        Standardization
                    Demand              Needs/Use



   Education                 Standards
   Supply                    Development
               Education/Research
                about Standards
  Education                                 Standards
 Community                                 Community
                     Incentive/Funding
                     For Standardization
Education Stakeholders (2)

Standards                                 Education

         Law        Actions                              Local-
KATS    Policy                            Ministry     Education
                                                       Authorities
        Fund                   Content
                   Curricula    (Text,
                               Module)                  Professor
       Operator                           University
KSA                                                     Teachers’
       Organizer                           School      Networking

                   Teachers    Students
Korea’s Activities for Lifelong
         Standards Education
 ITEM/YEAR        2003     04     05      06      07       08     09       10      11
                                                                          4218    4015
Higher                     982    4830 6681 6160 5948 5693
                   -                                                     (43-80) (41-81)
- classroom              (11-11) (35-64) (46-87) (49-91) (48-96) (49-90)
                                                                           Adv. Adv/Gr
                                                 COM             Mech             Three
 - textbook       Com
                                                 (R1)
                                                          EE
                                                                 ENV
                                                                          EE.R1
                                                                                  Cases
Secondary                                                  639    534      888     774
                                          217    240
- Olympiad                                                240   240     300    240
                                                                 Ver1.0
- textbook, ToT                                 Ver 0.5
                                                          (30)    (36)
Primary                                                   970    4318     4381    4000+
 - classroom                                              (11)   (43)     (43)     Pilot

                                                                  Text    TOT.    Pilot
 - textbook                                                       (37)    Anim.   Dev.
Primary - Elementary School
  ‘Meet the Standards’ Program started in 2008
   - Year 2008: 970 students in 11 schools
   - Year 2009: 4,318 students in 43 schools
   - Year 2010: 4,381 students in 48 schools

   Guest teachers of standards experts
   - To show that standards are a part
     of everyday life
   - To share standard-experience
     with students

   Textbook since 2009
   - PowerPoint only in 2008
   - “Standards in Dairy Life”
      Chapter 1. Why standards?
      Chapter 2. Our lives with standards
      Chapter 3. Daily standards
      Chapter 4. Our promise, standards
Primary - Elementary School (Changers over years)



 Year       2008       2009       2010       2011




             On-        On-       On-        Pilot
Program
           Demand     Demand    Demand      Schools




                                  PPT
                       PPT                   *Text
 Text       PPT                  +Text
                      + Text               Authorized
                                 +Anim
Primary - Elementary School in 2011
- Above Expectation, More than Funding
Ministry/Authorities
• With + Teachers’ Association

Textbook Authorization
• Seoul City (3rd Level)

Pilot Schools
• Teachers’ Training (100)
  + Parents Workshop (100)
  + Extensive Class
    for most students (1000)
  + Extensive Activities (100hrs)
• 9 schools
Secondary: Middle & High School:
- Annual Olympiad as well as Regular Curricula
   Purpose
    -   To bring standards to the real life
    -   To explore the standards world
    -   To recognize outstanding achievement using standards
   Strategy
    -   To encourage students to participate
         in standardization activities
    -   To develop the standards education
        course into the regular curriculum
    -   To compete for the “Standards Olympiad”

   “Standards Olympiad” since 2006
    - Around 1,000 students apply each year

   Regular curriculum by 2011
   - “Technology & Housework” for middle School
   - “Engineering & Technology” for high School
2. Korea
- University Program


  Preparation from 2002
    Course from 2004
University Education Program on Standardization(UEPS)

     University and Campuses/Courses in UEPS




     * These numbers are limited in the general course of university standards education.
UEPS – 4,015 students in 81 courses in 2011
    Students participating in UEPS
       Includes KSA sponsored programs only
       8000

       7000                                      7000
                                        6681
       6000                                               5948
                                                                   5693
       5000
                               4830

       4000                                                                 4128   4015

       3000

       2000

       1000           982

           0
               2004     2005     2006     2007     2008     2009     2010     2011




      * These numbers are limited in the general course of university standards education.
UEPS: Core Attributes


General
 • “University Education Program on Standardization’” started in 2004.
   • Best practice program by university, expert group, KSA*, and KATS
   • KSA: Korean Standards Association / SEDC: Standards Education D
     evelopment Committee
 • One-semester class for 2 or 3 credits (32~48 hr.) or on-line lecture
Lecture
 • With a single unified textbook and
   • a team-teaching methodology
 • Case study-teaching by standards
   • professionals from industries, standards
   • agencies, academics and government
 • Field trips to research institutes / labs / companies
UEPS: Core Attributes with Increasing Diversities

    Core Attributes

    •   2~3 Credits Per Semester
    •   Common Textbook
    •   Team Teaching Methods (50  340 Experts in Korea)
    •   Field Trips

    Evolutions: Diversities per course/professor

    •   Major Specific Textbooks (EE/ICT, Env, Mech)
    •   Major Specific Case Studies (Science and Social Science)
    •   Advanced Program for Major/Subject Specific Programs
    •   Graduate School Programs
    •   Mentoring System
    •   Case Study Competitions
    •   Term Projects
UEPS: Evolution



      Emerging         Improving            Innovating


 • 2002-05        • 2005-10         •   2011-2015
 • Common         • Nationwide      •   Subject Course
   Curricula      • Text revision   •   Graduate School
 • Common         • Subject         •   APEC Pilot &
   Textbook         Textbook            Case Studies
                  • APEC
                    Textbook
UEPS: Textbook ‘Future Society and Standards’

   1ed 2003, 2ed 2007, (3ed 2012)


                               Ch 1. Standardization Overview


                               Ch 2. International Standardization


                               Ch 3. Industrial Standardization in Korea


                               Ch 4. Enterprises and Standards


                                Ch 5. Measurement and Reference Standards


                                Ch 6. Conformity Assessment


                                Ch 7. Standards & Intellectual Property Rights


                                Ch 8. Future of Standardization
UEPS: Online Course in 2007 (Open, Free in KSA website)

    Lecture on the standardization   On-line Courses



                                        Course Intro.
                                        Contents
                                        Today’s theme
                                        Lecture
                                        Quiz
                                        Review
UEPS: Course Evolutions require diverse contents



                    IPR     Management
                   Patent    Strategy



          QC/QM                            Trade
           Audit                         Regulations




                        STD
   Engineering                                 Legislation
    Standards
      Spec                                     ST policy
UEPS: Subject Specific Textbook since 2008

   Dual: University Program and Professional Training

  Purpose
   - To Improve the ability for developing standards in the specific area
   - To adapt their own business to standard-environment

  Audience: Specific experts, graduate students

  Subjects
   - 1st step program(2008)
     · Electric & electronic standardization
     · Information standardization
    - 2nd step program(2009-2010)
      · Mechanics standardization
      · Environment standardization
UEPS: Subject Specific Case Studies since 2011

        For Graduate & Major-Specific Courses (secondary):
               1) A Control Tool for Social Dynamics
                        2) Mobile Software
              3) 4G Telecom & Mobile Broad Casting
UEPS: Common vs. Subject-Specific in 2004-2009


120


100

                              25    23
 80

                  18    20
                                          Major-specific
 60
                                          Common - all
            14                40    41
                                          Common - all
 40               34    37

            27
 20
                              31    30
      3           24    23
      5     14
  0   3
      04    05    06    07    08    09
UEPS: Details of Subject-Specific in 2009


            Major-Soc.Sci;     Major-Med; 2;
               1; 4%                9%
  Major-Eng
  Other; 3;
                                               Major-EE; 9;
    13%
                                                  39%


                Major-IE; 6;
                   26%



                                                  Major-Mech;
                                                     2; 9%
**Thesis/Dissertations on standards in Korea
Rapidly increasing every decade


  60
                                                                                              55


  50

                                                                                                          41
  40
                                                                                                   35


  30



  20
                                                    15       14                                                  14
                                                                  12
                 10
  10                                                                    7
           5                                                                   6                                        6     5
       3                                                                                                                          4
                         1       1         1   2                                   1    0
   0
                      1960-80s                                         1990s                                   2000이후



           Eng                   Soc.Sci           Med.Bio               Sci           Life         Hum                 Art/Spo
** Thesis/Dissertations on standards in Korea

 We may need more standards education programs
 in Social Science sector as well

            Life; 13 Hum; 7    Art/Spo; 6



                  Sci; 22           Eng; 73

                 Med.Bio; 63

                               Soc.Sci; 54
UEPS: Teaching Methodology Diversification




• Source: APEC Education Guide 1
                                             31
UEPS: Course Evolutions



  • Natural evolutions based on the needs of different
    professors/schools
  • Introduced in ISO, APEC, ICES members

   Common             Common             Major              Graduate
    for all           - Major           Advanced            Program
• Awareness       • Major 1/3-       • Major 1/2+        • Major specific
• Understanding   • Major specific   • Major specific      PaperReview
• Impact            Cases              Standards         • Major Specific
                  • Awareness        • Major specific      Term Paper
                                       Term Project
Summary: Standards Education Activities

  Number of People Participated in Programs
                                                                                    (unit: persons)

 Program/Year         2004       2005       2006       2007       2008     2009     2010     2011

   University            982      4,830     6,681      7,500      5,948     5,693    4,218    4,015

 High & Middle
                             -          -     119        270        240      240      300       240
    School
  Elementary                                                                                 4,000+
                             -          -      98        240        970     4,318    4,381
    School                                                                                      Pilot

   Business              287       329        150        249        181      150      406     (400)

                                                                    151       85      321       353
  Consumers                  -          -          -          -
                                                                     (1)      (2)      (4)       (4)

      Total            1,269      5,159     7,048      8,259      7,490 10,486       9,503 (10000)

* These numbers are limited in the regular courses.
Feedbacks from Students

• Overall Satisfaction with Improved
  Understanding about Standards: 80%~97%
Remaining Challenges


 Current vs. In                  Awareness to            General vs. S
   novative                      Job Relevant             pecialized


                                 Funded vs. S            Training Teac
 Intensive, De
                                 elf-Sustaina             hers vs. Tea
  gree, Majors
                                      ble                 m Teaching

                                                  Text vs. Cas
                 Com Text vs.
                                                  es, Cases, a
                 Special Text
                                                   nd Videos
* These numbers are limited in the regular courses.
Summary with some insights
  Step-by-Step National Standards Education Initiatives

      1) setting up a national strategy

     • Based on National Standards Master Plan 2001-2005

      2) securing reasonable funding and plan

     • KATS funded, KSA operated long run initiative

      3) having a responsible organization

     • KSA long term project since 2003

      4) building cooperative networking with the education community

     • Ministry, Authority, Teacher’s Association

      5) keeping continuous innovation.

     • Innovate, or Perish (all projects)
3. APEC Initiative
      in 2005-2011

         December 2011
          KL, Malaysia

        Republic of Korea
    Donggeun Choi, Chief Manager, KSA
Project Editor, APEC SCSC Education Initiative
SCSC Education Initiative
     - Three Phase Projects 2007-2011 -
    Proposing Economy: Rep. of Korea
   Co-sponsoring Economies:
        China, Indonesia, Japan, Singapore, Thailand, Peru, USA, Vietnam
      Phase I                   Phase II                  Phase III
      (2007~8)                (2009~2010)                   (2011)
    Case Study                 Textbooks                Pilot School
     Curricula                  Manual                   Guideline
    Advisory Groups          Meetings                Meetings
    Workshops                  and Workshops           Teachers’
    Reference                 Textbook                  Workshop
     Collection                 Development            Implementation
    Case Studies             Teaching Manual           Guideline
     Curricula                 Development            Pilot Schools
      Development              Networking             Lesson Book
                                                                            38
SCSC Education Initiative
                           (2005)2007 - 2011

3 projects                                    Phase 1                        Phase 2                   Phase 3

                                             Guide 1 ★                            Guide 3 ★
                                            (Mar 2008)                            (Jun 2010)           Guide 4 ★
4 publications                                Curricula
                                                             ★ Guide 2             Textbook            (Oct 2011)
                                                             (Jun 2009)                                 Lessons
                                                              Outreach




                                            2nd                4th                   6th
7 meetings                          1st     07.6      3rd      08.8       5th        10.2              7th
                                    07.1              08.2                09.2                         11.2
                                                                                                  ANSI CoE
agenda       Proposed
                        Agenda
                                 SCSC ToR
               05.9                06.11                              Website (www.WiseStandard.org)
website                  06.2



     2005         2006     2007     2008                         2009     2010                 2011
     Korea         Vietnam Australia Peru                        Singapore Japan               USA
                                                                                                                    39
Phase I – Guide 1
Case Study and Curriculum Model




                                  40
Phase I – Guide 1
Case Study and Curriculum Model
- university program comparison -




                                    41
Phase I – Guide 2
SCATR Outreach Strategy




                          42
Phase II – Guide 3
    Textbook for Higher Education
  *Access Rank: 84,424 times (No. 1)




                            3000+ access/month
                            (June 2010 – July 2012: 25 months)




* Most Accessed publication since 21 June 2010                   43
Phase II – Guide 3
       Textbook for Higher Education




* Most Accessed publication since June 2010 (3 months accesses)   44
Phase III – Guide 4: Casebook
   Published in Oct 2011




                                45
Phase III – Guide 4: Casebook
       Universities with Major/Students
      Ch. University
                               Major/Dep.        Ba    Ma   PhD    Students
        (Economy)
01.CJLU (China)             Biz Management       70
02.Chungang (Korea)         Business                   5    13    Work experienced

03.Diponegoro (Indonesia) Industrial Eng.        32
04.EWHA (Korea)             MBA                        10         Work experienced

05.HUFS (Korea)             Industrial Eng       6      1
06.Hanyang (Korea)          Business                    4    6
07.Kookmin (Korea)          Open for all         39
08. KNU.Educ. (Korea)       Technology Educ.           12    4
09.Korea Un. (Korea)        Elect. & ICT Eng     (3)    3    2
10.NEU (Vietnam)            Business - Quality   47
11.P.U.C.P(Peru)            Quality Institute         19     1    Work experienced

12.Trisakti (Indonesia)     Industrial Mgt            21          Work experienced

13.Waseda (Japan)           Global Biz School     54  98          Distance learning

14.Yeonsei (Korea)          International Mgt.        18           Multi-natinoal

    Total: 468 Students in 14 Universities       251 191    26
                                                                            46
Phase III – Guide 4: Casebook
                Table of Contents
   Preface                                                               iii
   Chapter 1. International Trade and Standardization                    1
   Chapter 2. IT Management and Standardization                          16
   Chapter 3. Standardization                                            24
   Chapter 4. Technology Innovation, Intellectual Property               35
   Chapter 5. Management Strategy for Industrial Systems, with a         44
   Chapter 6. Strategies of Technology Innovation and Standardization    53
   Chapter 7. Future Society and Standardization                         66
   Chapter 8. Research on Instruction Materials for Technology           81
   Chapter 9. Special Issues in Conformity Testing and Standardization   93
   Chapter 10. Standardization                                           106
   Chapter 11. National Infrastructure of Quality and International      116
   Chapter 12. Management of Technology and Innovation Strategy          146
   Chapter 13. Business and Global Standardization                       163
   Chapter 14. Electronic Commerce and Standardization                   173
   Chapter 15. 2011 Joint Education Workshop                             189
   About the Editor and Authors                                          193

                                                                                47
(sample) 01. CJLU: Student’s Project
(Practice in Standards Development)




                                   48
04. EHWA: MBA Student’s Case Study
 - Android/iPhone; Blueray/HDDVD -




                                 49
08. KNUE: Teachers in Sec. School
    - Teaching module development –
     Designing Standardized Remote Controller
■ Problem Situation
Nick, a big fan of Yuna Kim …………..
"Why do I have the inconvenience of some many different remote controls?"




■ Conditions
 ◈ Solve the problem by using only the given materials .
 ◈ Availability of devices, i.e., TV, audio, DVD, and air conditioning is limited.
 ◈ The number of buttons must be less than 40.

■ Materials and Tools to be prepared
 ◈ Materials: Isopink(foamboard), Sorghan Straw, Pens
 ◈ Tools: Glue gun, Utility Knife, Ruler, Glue, Hot Wire Cutter
                                                                                     50
11. P.C.U.P: Student’s Project
Student’s Best Work: EXPORTING OF ORGANIC GREE
N COFFEE TO THE UNITED STATES IN NORTH AMERICA
   CECOVASA has an expertise earned in
    organic certifications, which nonethele
    ss must be strengthened through good
    agricultural practices to increase its pr
    oductivity per hectare, without resorti
    ng to the use of growth enhancers or c
    onventional fertilizers.
   Highlighting the fact that CECOVASA's
    partners belong to the ancestral Peruvi
    an Quechua and Aymara communities,
    who value communal work. These ethi
    cal values and behavior standards favo
    r the integration of their members and
    limit idleness and fraud in both produc
    tive and commercial activities.


                                                51
12. Trisakti: Lessons Learned Univ.
    - Innovation, practical work, IPR -
   Innovation and standardization can be not also topics but a course or even and
    an Institute for Innovation and Standardization. Countries in the Asia Pacific re
    gion should propose establishing this program.
   Innovation and Standardization will be more interesting and important if it is
    also practiced in real life. Therefore, it is advisable to create an applicable cour
    se, such as giving students the opportunity to do practical work (about one mo
    nth) in the industry that has implemented the standard.
   It is recommended to put a book on Standardization together. Another importa
    nt aspect to consider in making these books is the local wisdom of each countr
    y when developing its standardization
   Some important topics that need to be added included intellectual property st
    rategy, standards and the value chain, and community participation for develo
    ping standards activities. It is recommended to establish an education forum f
    or Standardization (APEC forum for Standardization) to develop further educ
    ation goals and practices for Standardization learning.

                                                                                      52
(sample) 01. CJLU: Student’s Project
(Practice in Standards Development)




                                   53
01. CJLU: Lessons Learned
      - internship/video/case studies-
   The students expressed strong satisfaction about the conte
    nts; they want to have much more time for internship or pr
    actice, if possible, for the next class.
   It will be much helpful in the future if videos about standa
    rdization can be played in the classroom.
   Many students are interested in this class; thus my univers
    ity is considering teaching this course to other majors or di
    sciplines.
   The students and the teachers liked reading the APEC boo
    k, and they suggested that APEC should organize professor
    s to write a series of books about standardization and espe
    cially publish a book of case studies on standardization
                                                               54
04. EHWA: MBA Student’s Case Study
 - Android/iPhone; Blueray/HDDVD -




                                 55
04. EHWA: Lessons Learned
             - Case/Career/Practioners -
   School: Management vs. Engineering This issue means which school is better to offer t
    his course. Possible synergy effects is expected with other MOT (Management of Technol
    ogy) courses
   Teacher: Academia vs. Practitioners Combination between academic disciplines and p
    ractical experiences are desirable
   Administrative support Supports for teaching materials (e.g., textbook, cases) and for n
    ew prep are necessary.
   Network of disciplines Unique discipline vs. Case study of standardization from multip
    le perspectives …
   Degree Undergrad vs. Masters … Is this course appropriate for undergrad students or m
    aster’s students?
   Association How can we collaborate to offer better courses on technology standard and
    standardization to students?
   Reality Class lecture vs. Experiences … Class lecture may not be the only way to deliver
    the knowledge for technology standard and standardization.
   Dream Career path vision for students … Can this course provide enough vision for stud
    ents to develop their career in technology standard and standardization?
                                                                                           56
08. KNUE: Teachers in Sec. School
    - Teaching module development –
     Designing Standardized Remote Controller
■ Problem Situation
Nick, a big fan of Yuna Kim …………..
"Why do I have the inconvenience of some many different remote controls?"




■ Conditions
 ◈ Solve the problem by using only the given materials .
 ◈ Availability of devices, i.e., TV, audio, DVD, and air conditioning is limited.
 ◈ The number of buttons must be less than 40.

■ Materials and Tools to be prepared
 ◈ Materials: Isopink(foamboard), Sorghan Straw, Pens
 ◈ Tools: Glue gun, Utility Knife, Ruler, Glue, Hot Wire Cutter
                                                                                     57
10. NEU: Lessons Learned
      - Textbook, Case, ToT, Undergraduate/ English -

   The APEC’s text book and teaching materials have been evaluated as good
    teaching resources. Concepts presented in the text book are suitable and ca
    n be adopted for teaching students at undergraduate levels. Case studies an
    d ideology behind each case are meaningful to students and supported the
    concepts presented.
   After each class, students have been asked to provide examples to illustrate
    some of the concepts learned. However, since most students have not been
    working, so they don’t have any experiences to solve the problem.
   Through this pilot program, inexperienced lecturers were trained and self-f
    ulfilled with their teaching methodologies. This text book provides lecturer
    s richer information on their teaching topics.
   Although, this text book is a good source for teaching, it was written for hig
    her education, and at the view of international perspectives. Therefore, lect
    urers need provide their own examples and cases relating to Vietnamese si
    tuation to make their lectures more meaningful to undergraduate students.


                                                                                     58
11. P.C.U.P: Student’s Project
Student’s Best Work: EXPORTING OF ORGANIC GREE
N COFFEE TO THE UNITED STATES IN NORTH AMERICA
   CECOVASA has an expertise earned in
    organic certifications, which nonethele
    ss must be strengthened through good
    agricultural practices to increase its pr
    oductivity per hectare, without resorti
    ng to the use of growth enhancers or c
    onventional fertilizers.
   Highlighting the fact that CECOVASA's
    partners belong to the ancestral Peruvi
    an Quechua and Aymara communities,
    who value communal work. These ethi
    cal values and behavior standards favo
    r the integration of their members and
    limit idleness and fraud in both produc
    tive and commercial activities.


                                                59
12. Trisakti: Lessons Learned Univ.
    - Innovation, practical work, IPR -
   Innovation and standardization can be not also topics but a course or even and
    an Institute for Innovation and Standardization. Countries in the Asia Pacific re
    gion should propose establishing this program.
   Innovation and Standardization will be more interesting and important if it is
    also practiced in real life. Therefore, it is advisable to create an applicable cour
    se, such as giving students the opportunity to do practical work (about one mo
    nth) in the industry that has implemented the standard.
   It is recommended to put a book on Standardization together. Another importa
    nt aspect to consider in making these books is the local wisdom of each countr
    y when developing its standardization
   Some important topics that need to be added included intellectual property st
    rategy, standards and the value chain, and community participation for develo
    ping standards activities. It is recommended to establish an education forum f
    or Standardization (APEC forum for Standardization) to develop further educ
    ation goals and practices for Standardization learning.

                                                                                      60
13. Waseda: Lessons Learned
               - Distance Learning: 4 Campuses -

   This course design was effective to give general knowledge for introdu
    ction of standardization education.
   At begging the lecture, the course prepared for the guideline of lecture
    contents. Each lecturer was also able to confirm the lecture contents of
    other speakers through common server.




       Lectre in Nishi-Waseda Campus    Distance Learning System

                                                                          61
2007-2011 Period Completed

   Korea, KATS and KSA, is pleased to report that
    the SCSC Education Initiative for 2007-2011 has
    been satisfactorily completed
    4  Deliverables (Guidelines)
     7 Meetings/Workshops

     1 Information portal (www.wisestandard.org)

   Contributes to building common grounds to
    introduce and implement education programs
    about standardization in the region.

                                                    62
APEC Standards Education 2012-2016
 - Under Discussion: Case Studies -

Needs
• The needs for Case Study developments has been co
  ntinuously raised from our education workshops an
  d phase III trial programs
Topics for Case Study Series
• 2013: Standardization and Innovation
• 2014: Standardization and Trade
• 2015: Standardization and Business Strategy
• 2016: Standardization and National Governance

                                                      63
III.Annex. WiseStandard.org

2011 WSC Academic Day – Session 2
29th June 2011 – Hangzhou, China

Donggeun Choi (Mr.)
Secretariat, ICES
Project Editor, APEC SCSC Education Initiative
Chief Manager, Korean Standards Association
WiseStandard?

Wise means:
• Sensible (decisions and judgments)
• Toward (Standardization)
• Make Wise / Educate (Standardization)

WiseStandards.org is..
• A website assisting ‘wise standardization’ activities
Main Page
97
Education Case
Library
19
Lessons Learned
Library
2379
Reference
Library
Meeting Documents
(APEC SCSC & PAGE)
Meeting Documents
(APEC SCSC & PAGE)
Searching Results
: Innovation
Useful Links:
- Org.
- Personal Publications
We always welcome
 Your contribution
Plz Register Yourself!
Future Cooperation with YOU!

Sharing Korea’s Experiences
• Special workshop/seminars
• Training of Trainers
Joint Programs
• Case Study Developments
• Joint Events (International Essay Competitions)
• Exchange Students

Cooperation with ISO and ICES
• ISO regional workshops (Asia, Africa, South America)
• Support in ICES activities (2015 host, Moving Forward)

                                                           76
77

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Standards Education (HRD) in the programs of Korea and APEC por Dr. Dong Geun CHOI

  • 1. Strategic Approach for capacity building in the competitiveness framework Standards Education (HRD) in the programs of Korea and APEC Lima, Peru 24st August 2012 Donggeun Choi, Chief Manager, International Standards Team, KSA Guest Researcher, Standards Coordination Office, NIST
  • 2. Donggeun Choi (PhD in Technology Innovation Management) - Work, Education, Activities  Works  Guest Researcher, National Institute for Standards and Technology (NIST) (2012-)  Chief Manager, Korean Standards Association (KSA) (2000-)  Researcher, Korea Development Institute (KDI) (1999-2000)  Education  PhD in Technology Innovation and Management at Sungkyunkwan University (Feb 2012)  Bachelor in transport engineering from Hanyang University (Feb 2004)  Master in transportation management from Seoul National University (Feb 2000)  Major Professional Activities  Vice-Chair, International Cooperation for Education about Standardization (2012 – 2015)  Project Editor/Initiator of Education Initiative, APEC Sub-Committee on Standards and Conformance (2007-2011)  Korean Delegates, APEC Sub-Committee on Standards and Conformance (SCSC) (2004-)  Secretariat, ISO TC204 Ad hoc workgroup on Ubiquitous-City Standards (2008-2009)  Liaison, ISO TC204 Intelligent Transport Systems to APEC Transport Workgroup (2004 -2009)  Project Editor, ISO 28682:2008 World Report for ITS Standards (2005-2007)  Korean Delegates, ASEM Standards and Conformity Assessment (SCA) (2004-2008)  Director, International Cooperation Committee, Society for Standards and Standardization (2011-)  Advisory/Program committee, SIIT (Standards and Innovation on Information Technology) Conference 2011, 2013
  • 3. Donggeun Choi (PhD in Technology Innovation Management) - Major Publications  Technology Innovation and Standards  Research profiling for ‘standardization and innovation’ (Scientometrics/Springer, Jul 2011)  National characteristics and competitiveness in MOT research: A comparative analysis of ten specialty journals, 2000–2009 (Technovation/Elsevier, Jan 2012)  Standards Education  Standardization as emerging content in technology education at all levels of education (International Journal of Technology and Design Education/Springer, Feb 2011)  Standards Education Policy Development: Observations based on APEC Research (International Journal of IT Standards and Standardization Research / IGI Global, Jul 2009)  (APEC Guide 4) Teaching Standardization in Universities: Lessons Learned from Trial Program (APEC, Oct 2011)  (APEC Guide 3) Standardization: Fundamentals, Impact, and Business Strategy (APEC, Jun 2010)  (APEC Guide 1) Case Studies of How to Plan and Implement Standards Education Programs and Strategic Curriculum Model APEC (Asia Pacific Economic Cooperation)|March 30, 2008  Patents and Standards  Essential Patent in Standards: Concept, Currents, and Major Issues (in Korean) (Standard ITS, Dec 2011)  Putting Corporate Strategy for Standards and Patent Together: At Different Steps of Technology Innovation, R&D, and Standardization (in Korean) (Korean Industrial Intellectual Property, Apr 2009)  Transportation and Standards  World Report for Intelligent Transport Systems (ITS) Standards (APEC, Sep 2007)  ISO TR 28682: 2008 A Joint Study - Joint APEC-ISO study of progress to develop and deploy ITS standards
  • 4. Contents I. Korea – Overview in 2003-2012 II. Korea – University Program III.APEC Initiative 2005-2011 IV. Annex. WiseStandard.org
  • 5. I. Korea - Overview in 2003-2012 ① Public Sector Lead ② Systematic from Primary to Higher ③ Embedded into Formal curricula ④ Cooperation with Education Community
  • 6. * Korea’s Roadmap for Lifelong Standardization Education Consumer Theoretical Biz/Practical Management Application Application Developmen Open t International Workshop Standards Standards Global Leader Skills Training Writing Skills Higher Strategic Education Application University Secondary Program Concept School Basic Standards Primary Olympiad Standards School in Daily Life Fun Standards Formal Education Post-Formal Education Learn to know/Knowledge Oriented Learn to do/Skill Oriented/Biz Practices
  • 7. Korea’s National Strategy (1) • National Standards Master Plan II – including two pages for education strategy • 4-3. Training Standards Experts and building Experts Network – Establishing department of standardization in universities in order to build education infrastructure – Operating professional education for businesses – Initiating private certification scheme for standardization experts – Utilizing IT & web technology to build manage standards experts
  • 8. Korea’s National Strategy (2) • 4-4. Increasing Awareness about Standardization and Strengthening Promotion/Education Activities – Developing/Operating more centralized national standards information network – Spreading out standardization-mind among for Primary/Secondary school students (teenagers) – Extending standardization program in universities – Conducting research and survey projects to estimate the level of awareness and have feedback about standardization policy – Preparing systematic incentive systems for standardization activities.
  • 9. Education Stakeholders (1) Society (Industry + Consumers) Education Standardization Demand Needs/Use Education Standards Supply Development Education/Research about Standards Education Standards Community Community Incentive/Funding For Standardization
  • 10. Education Stakeholders (2) Standards Education Law Actions Local- KATS Policy Ministry Education Authorities Fund Content Curricula (Text, Module) Professor Operator University KSA Teachers’ Organizer School Networking Teachers Students
  • 11. Korea’s Activities for Lifelong Standards Education ITEM/YEAR 2003 04 05 06 07 08 09 10 11 4218 4015 Higher 982 4830 6681 6160 5948 5693 - (43-80) (41-81) - classroom (11-11) (35-64) (46-87) (49-91) (48-96) (49-90) Adv. Adv/Gr COM Mech Three - textbook Com (R1) EE ENV EE.R1 Cases Secondary 639 534 888 774 217 240 - Olympiad 240 240 300 240 Ver1.0 - textbook, ToT Ver 0.5 (30) (36) Primary 970 4318 4381 4000+ - classroom (11) (43) (43) Pilot Text TOT. Pilot - textbook (37) Anim. Dev.
  • 12. Primary - Elementary School ‘Meet the Standards’ Program started in 2008 - Year 2008: 970 students in 11 schools - Year 2009: 4,318 students in 43 schools - Year 2010: 4,381 students in 48 schools Guest teachers of standards experts - To show that standards are a part of everyday life - To share standard-experience with students Textbook since 2009 - PowerPoint only in 2008 - “Standards in Dairy Life” Chapter 1. Why standards? Chapter 2. Our lives with standards Chapter 3. Daily standards Chapter 4. Our promise, standards
  • 13. Primary - Elementary School (Changers over years) Year 2008 2009 2010 2011 On- On- On- Pilot Program Demand Demand Demand Schools PPT PPT *Text Text PPT +Text + Text Authorized +Anim
  • 14. Primary - Elementary School in 2011 - Above Expectation, More than Funding Ministry/Authorities • With + Teachers’ Association Textbook Authorization • Seoul City (3rd Level) Pilot Schools • Teachers’ Training (100) + Parents Workshop (100) + Extensive Class for most students (1000) + Extensive Activities (100hrs) • 9 schools
  • 15. Secondary: Middle & High School: - Annual Olympiad as well as Regular Curricula Purpose - To bring standards to the real life - To explore the standards world - To recognize outstanding achievement using standards Strategy - To encourage students to participate in standardization activities - To develop the standards education course into the regular curriculum - To compete for the “Standards Olympiad” “Standards Olympiad” since 2006 - Around 1,000 students apply each year Regular curriculum by 2011 - “Technology & Housework” for middle School - “Engineering & Technology” for high School
  • 16. 2. Korea - University Program Preparation from 2002 Course from 2004
  • 17. University Education Program on Standardization(UEPS) University and Campuses/Courses in UEPS * These numbers are limited in the general course of university standards education.
  • 18. UEPS – 4,015 students in 81 courses in 2011 Students participating in UEPS Includes KSA sponsored programs only 8000 7000 7000 6681 6000 5948 5693 5000 4830 4000 4128 4015 3000 2000 1000 982 0 2004 2005 2006 2007 2008 2009 2010 2011 * These numbers are limited in the general course of university standards education.
  • 19. UEPS: Core Attributes General • “University Education Program on Standardization’” started in 2004. • Best practice program by university, expert group, KSA*, and KATS • KSA: Korean Standards Association / SEDC: Standards Education D evelopment Committee • One-semester class for 2 or 3 credits (32~48 hr.) or on-line lecture Lecture • With a single unified textbook and • a team-teaching methodology • Case study-teaching by standards • professionals from industries, standards • agencies, academics and government • Field trips to research institutes / labs / companies
  • 20. UEPS: Core Attributes with Increasing Diversities Core Attributes • 2~3 Credits Per Semester • Common Textbook • Team Teaching Methods (50  340 Experts in Korea) • Field Trips Evolutions: Diversities per course/professor • Major Specific Textbooks (EE/ICT, Env, Mech) • Major Specific Case Studies (Science and Social Science) • Advanced Program for Major/Subject Specific Programs • Graduate School Programs • Mentoring System • Case Study Competitions • Term Projects
  • 21. UEPS: Evolution Emerging Improving Innovating • 2002-05 • 2005-10 • 2011-2015 • Common • Nationwide • Subject Course Curricula • Text revision • Graduate School • Common • Subject • APEC Pilot & Textbook Textbook Case Studies • APEC Textbook
  • 22. UEPS: Textbook ‘Future Society and Standards’ 1ed 2003, 2ed 2007, (3ed 2012) Ch 1. Standardization Overview Ch 2. International Standardization Ch 3. Industrial Standardization in Korea Ch 4. Enterprises and Standards Ch 5. Measurement and Reference Standards Ch 6. Conformity Assessment Ch 7. Standards & Intellectual Property Rights Ch 8. Future of Standardization
  • 23. UEPS: Online Course in 2007 (Open, Free in KSA website) Lecture on the standardization On-line Courses Course Intro. Contents Today’s theme Lecture Quiz Review
  • 24. UEPS: Course Evolutions require diverse contents IPR Management Patent Strategy QC/QM Trade Audit Regulations STD Engineering Legislation Standards Spec ST policy
  • 25. UEPS: Subject Specific Textbook since 2008 Dual: University Program and Professional Training  Purpose - To Improve the ability for developing standards in the specific area - To adapt their own business to standard-environment  Audience: Specific experts, graduate students  Subjects - 1st step program(2008) · Electric & electronic standardization · Information standardization - 2nd step program(2009-2010) · Mechanics standardization · Environment standardization
  • 26. UEPS: Subject Specific Case Studies since 2011 For Graduate & Major-Specific Courses (secondary): 1) A Control Tool for Social Dynamics 2) Mobile Software 3) 4G Telecom & Mobile Broad Casting
  • 27. UEPS: Common vs. Subject-Specific in 2004-2009 120 100 25 23 80 18 20 Major-specific 60 Common - all 14 40 41 Common - all 40 34 37 27 20 31 30 3 24 23 5 14 0 3 04 05 06 07 08 09
  • 28. UEPS: Details of Subject-Specific in 2009 Major-Soc.Sci; Major-Med; 2; 1; 4% 9% Major-Eng Other; 3; Major-EE; 9; 13% 39% Major-IE; 6; 26% Major-Mech; 2; 9%
  • 29. **Thesis/Dissertations on standards in Korea Rapidly increasing every decade 60 55 50 41 40 35 30 20 15 14 14 12 10 10 7 5 6 6 5 3 4 1 1 1 2 1 0 0 1960-80s 1990s 2000이후 Eng Soc.Sci Med.Bio Sci Life Hum Art/Spo
  • 30. ** Thesis/Dissertations on standards in Korea We may need more standards education programs in Social Science sector as well Life; 13 Hum; 7 Art/Spo; 6 Sci; 22 Eng; 73 Med.Bio; 63 Soc.Sci; 54
  • 31. UEPS: Teaching Methodology Diversification • Source: APEC Education Guide 1 31
  • 32. UEPS: Course Evolutions • Natural evolutions based on the needs of different professors/schools • Introduced in ISO, APEC, ICES members Common Common Major Graduate for all - Major Advanced Program • Awareness • Major 1/3- • Major 1/2+ • Major specific • Understanding • Major specific • Major specific PaperReview • Impact Cases Standards • Major Specific • Awareness • Major specific Term Paper Term Project
  • 33. Summary: Standards Education Activities Number of People Participated in Programs (unit: persons) Program/Year 2004 2005 2006 2007 2008 2009 2010 2011 University 982 4,830 6,681 7,500 5,948 5,693 4,218 4,015 High & Middle - - 119 270 240 240 300 240 School Elementary 4,000+ - - 98 240 970 4,318 4,381 School Pilot Business 287 329 150 249 181 150 406 (400) 151 85 321 353 Consumers - - - - (1) (2) (4) (4) Total 1,269 5,159 7,048 8,259 7,490 10,486 9,503 (10000) * These numbers are limited in the regular courses.
  • 34. Feedbacks from Students • Overall Satisfaction with Improved Understanding about Standards: 80%~97%
  • 35. Remaining Challenges Current vs. In Awareness to General vs. S novative Job Relevant pecialized Funded vs. S Training Teac Intensive, De elf-Sustaina hers vs. Tea gree, Majors ble m Teaching Text vs. Cas Com Text vs. es, Cases, a Special Text nd Videos * These numbers are limited in the regular courses.
  • 36. Summary with some insights Step-by-Step National Standards Education Initiatives 1) setting up a national strategy • Based on National Standards Master Plan 2001-2005 2) securing reasonable funding and plan • KATS funded, KSA operated long run initiative 3) having a responsible organization • KSA long term project since 2003 4) building cooperative networking with the education community • Ministry, Authority, Teacher’s Association 5) keeping continuous innovation. • Innovate, or Perish (all projects)
  • 37. 3. APEC Initiative in 2005-2011 December 2011 KL, Malaysia Republic of Korea Donggeun Choi, Chief Manager, KSA Project Editor, APEC SCSC Education Initiative
  • 38. SCSC Education Initiative - Three Phase Projects 2007-2011 -  Proposing Economy: Rep. of Korea  Co-sponsoring Economies:  China, Indonesia, Japan, Singapore, Thailand, Peru, USA, Vietnam Phase I Phase II Phase III (2007~8) (2009~2010) (2011) Case Study Textbooks Pilot School Curricula Manual Guideline Advisory Groups Meetings Meetings Workshops and Workshops  Teachers’ Reference  Textbook Workshop Collection Development Implementation Case Studies Teaching Manual Guideline  Curricula Development Pilot Schools Development  Networking Lesson Book 38
  • 39. SCSC Education Initiative (2005)2007 - 2011 3 projects Phase 1 Phase 2 Phase 3 Guide 1 ★ Guide 3 ★ (Mar 2008) (Jun 2010) Guide 4 ★ 4 publications Curricula ★ Guide 2 Textbook (Oct 2011) (Jun 2009) Lessons Outreach 2nd 4th 6th 7 meetings 1st 07.6 3rd 08.8 5th 10.2 7th 07.1 08.2 09.2 11.2 ANSI CoE agenda Proposed Agenda SCSC ToR 05.9 06.11 Website (www.WiseStandard.org) website 06.2 2005 2006 2007 2008 2009 2010 2011 Korea Vietnam Australia Peru Singapore Japan USA 39
  • 40. Phase I – Guide 1 Case Study and Curriculum Model 40
  • 41. Phase I – Guide 1 Case Study and Curriculum Model - university program comparison - 41
  • 42. Phase I – Guide 2 SCATR Outreach Strategy 42
  • 43. Phase II – Guide 3 Textbook for Higher Education *Access Rank: 84,424 times (No. 1) 3000+ access/month (June 2010 – July 2012: 25 months) * Most Accessed publication since 21 June 2010 43
  • 44. Phase II – Guide 3 Textbook for Higher Education * Most Accessed publication since June 2010 (3 months accesses) 44
  • 45. Phase III – Guide 4: Casebook Published in Oct 2011 45
  • 46. Phase III – Guide 4: Casebook Universities with Major/Students Ch. University Major/Dep. Ba Ma PhD Students (Economy) 01.CJLU (China) Biz Management 70 02.Chungang (Korea) Business 5 13 Work experienced 03.Diponegoro (Indonesia) Industrial Eng. 32 04.EWHA (Korea) MBA 10 Work experienced 05.HUFS (Korea) Industrial Eng 6 1 06.Hanyang (Korea) Business 4 6 07.Kookmin (Korea) Open for all 39 08. KNU.Educ. (Korea) Technology Educ. 12 4 09.Korea Un. (Korea) Elect. & ICT Eng (3) 3 2 10.NEU (Vietnam) Business - Quality 47 11.P.U.C.P(Peru) Quality Institute 19 1 Work experienced 12.Trisakti (Indonesia) Industrial Mgt 21 Work experienced 13.Waseda (Japan) Global Biz School 54 98 Distance learning 14.Yeonsei (Korea) International Mgt. 18 Multi-natinoal Total: 468 Students in 14 Universities 251 191 26 46
  • 47. Phase III – Guide 4: Casebook Table of Contents  Preface iii  Chapter 1. International Trade and Standardization 1  Chapter 2. IT Management and Standardization 16  Chapter 3. Standardization 24  Chapter 4. Technology Innovation, Intellectual Property 35  Chapter 5. Management Strategy for Industrial Systems, with a 44  Chapter 6. Strategies of Technology Innovation and Standardization 53  Chapter 7. Future Society and Standardization 66  Chapter 8. Research on Instruction Materials for Technology 81  Chapter 9. Special Issues in Conformity Testing and Standardization 93  Chapter 10. Standardization 106  Chapter 11. National Infrastructure of Quality and International 116  Chapter 12. Management of Technology and Innovation Strategy 146  Chapter 13. Business and Global Standardization 163  Chapter 14. Electronic Commerce and Standardization 173  Chapter 15. 2011 Joint Education Workshop 189  About the Editor and Authors 193 47
  • 48. (sample) 01. CJLU: Student’s Project (Practice in Standards Development) 48
  • 49. 04. EHWA: MBA Student’s Case Study - Android/iPhone; Blueray/HDDVD - 49
  • 50. 08. KNUE: Teachers in Sec. School - Teaching module development – Designing Standardized Remote Controller ■ Problem Situation Nick, a big fan of Yuna Kim ………….. "Why do I have the inconvenience of some many different remote controls?" ■ Conditions ◈ Solve the problem by using only the given materials . ◈ Availability of devices, i.e., TV, audio, DVD, and air conditioning is limited. ◈ The number of buttons must be less than 40. ■ Materials and Tools to be prepared ◈ Materials: Isopink(foamboard), Sorghan Straw, Pens ◈ Tools: Glue gun, Utility Knife, Ruler, Glue, Hot Wire Cutter 50
  • 51. 11. P.C.U.P: Student’s Project Student’s Best Work: EXPORTING OF ORGANIC GREE N COFFEE TO THE UNITED STATES IN NORTH AMERICA  CECOVASA has an expertise earned in organic certifications, which nonethele ss must be strengthened through good agricultural practices to increase its pr oductivity per hectare, without resorti ng to the use of growth enhancers or c onventional fertilizers.  Highlighting the fact that CECOVASA's partners belong to the ancestral Peruvi an Quechua and Aymara communities, who value communal work. These ethi cal values and behavior standards favo r the integration of their members and limit idleness and fraud in both produc tive and commercial activities. 51
  • 52. 12. Trisakti: Lessons Learned Univ. - Innovation, practical work, IPR -  Innovation and standardization can be not also topics but a course or even and an Institute for Innovation and Standardization. Countries in the Asia Pacific re gion should propose establishing this program.  Innovation and Standardization will be more interesting and important if it is also practiced in real life. Therefore, it is advisable to create an applicable cour se, such as giving students the opportunity to do practical work (about one mo nth) in the industry that has implemented the standard.  It is recommended to put a book on Standardization together. Another importa nt aspect to consider in making these books is the local wisdom of each countr y when developing its standardization  Some important topics that need to be added included intellectual property st rategy, standards and the value chain, and community participation for develo ping standards activities. It is recommended to establish an education forum f or Standardization (APEC forum for Standardization) to develop further educ ation goals and practices for Standardization learning. 52
  • 53. (sample) 01. CJLU: Student’s Project (Practice in Standards Development) 53
  • 54. 01. CJLU: Lessons Learned - internship/video/case studies-  The students expressed strong satisfaction about the conte nts; they want to have much more time for internship or pr actice, if possible, for the next class.  It will be much helpful in the future if videos about standa rdization can be played in the classroom.  Many students are interested in this class; thus my univers ity is considering teaching this course to other majors or di sciplines.  The students and the teachers liked reading the APEC boo k, and they suggested that APEC should organize professor s to write a series of books about standardization and espe cially publish a book of case studies on standardization 54
  • 55. 04. EHWA: MBA Student’s Case Study - Android/iPhone; Blueray/HDDVD - 55
  • 56. 04. EHWA: Lessons Learned - Case/Career/Practioners -  School: Management vs. Engineering This issue means which school is better to offer t his course. Possible synergy effects is expected with other MOT (Management of Technol ogy) courses  Teacher: Academia vs. Practitioners Combination between academic disciplines and p ractical experiences are desirable  Administrative support Supports for teaching materials (e.g., textbook, cases) and for n ew prep are necessary.  Network of disciplines Unique discipline vs. Case study of standardization from multip le perspectives …  Degree Undergrad vs. Masters … Is this course appropriate for undergrad students or m aster’s students?  Association How can we collaborate to offer better courses on technology standard and standardization to students?  Reality Class lecture vs. Experiences … Class lecture may not be the only way to deliver the knowledge for technology standard and standardization.  Dream Career path vision for students … Can this course provide enough vision for stud ents to develop their career in technology standard and standardization? 56
  • 57. 08. KNUE: Teachers in Sec. School - Teaching module development – Designing Standardized Remote Controller ■ Problem Situation Nick, a big fan of Yuna Kim ………….. "Why do I have the inconvenience of some many different remote controls?" ■ Conditions ◈ Solve the problem by using only the given materials . ◈ Availability of devices, i.e., TV, audio, DVD, and air conditioning is limited. ◈ The number of buttons must be less than 40. ■ Materials and Tools to be prepared ◈ Materials: Isopink(foamboard), Sorghan Straw, Pens ◈ Tools: Glue gun, Utility Knife, Ruler, Glue, Hot Wire Cutter 57
  • 58. 10. NEU: Lessons Learned - Textbook, Case, ToT, Undergraduate/ English -  The APEC’s text book and teaching materials have been evaluated as good teaching resources. Concepts presented in the text book are suitable and ca n be adopted for teaching students at undergraduate levels. Case studies an d ideology behind each case are meaningful to students and supported the concepts presented.  After each class, students have been asked to provide examples to illustrate some of the concepts learned. However, since most students have not been working, so they don’t have any experiences to solve the problem.  Through this pilot program, inexperienced lecturers were trained and self-f ulfilled with their teaching methodologies. This text book provides lecturer s richer information on their teaching topics.  Although, this text book is a good source for teaching, it was written for hig her education, and at the view of international perspectives. Therefore, lect urers need provide their own examples and cases relating to Vietnamese si tuation to make their lectures more meaningful to undergraduate students.  58
  • 59. 11. P.C.U.P: Student’s Project Student’s Best Work: EXPORTING OF ORGANIC GREE N COFFEE TO THE UNITED STATES IN NORTH AMERICA  CECOVASA has an expertise earned in organic certifications, which nonethele ss must be strengthened through good agricultural practices to increase its pr oductivity per hectare, without resorti ng to the use of growth enhancers or c onventional fertilizers.  Highlighting the fact that CECOVASA's partners belong to the ancestral Peruvi an Quechua and Aymara communities, who value communal work. These ethi cal values and behavior standards favo r the integration of their members and limit idleness and fraud in both produc tive and commercial activities. 59
  • 60. 12. Trisakti: Lessons Learned Univ. - Innovation, practical work, IPR -  Innovation and standardization can be not also topics but a course or even and an Institute for Innovation and Standardization. Countries in the Asia Pacific re gion should propose establishing this program.  Innovation and Standardization will be more interesting and important if it is also practiced in real life. Therefore, it is advisable to create an applicable cour se, such as giving students the opportunity to do practical work (about one mo nth) in the industry that has implemented the standard.  It is recommended to put a book on Standardization together. Another importa nt aspect to consider in making these books is the local wisdom of each countr y when developing its standardization  Some important topics that need to be added included intellectual property st rategy, standards and the value chain, and community participation for develo ping standards activities. It is recommended to establish an education forum f or Standardization (APEC forum for Standardization) to develop further educ ation goals and practices for Standardization learning. 60
  • 61. 13. Waseda: Lessons Learned - Distance Learning: 4 Campuses -  This course design was effective to give general knowledge for introdu ction of standardization education.  At begging the lecture, the course prepared for the guideline of lecture contents. Each lecturer was also able to confirm the lecture contents of other speakers through common server. Lectre in Nishi-Waseda Campus Distance Learning System 61
  • 62. 2007-2011 Period Completed  Korea, KATS and KSA, is pleased to report that the SCSC Education Initiative for 2007-2011 has been satisfactorily completed 4 Deliverables (Guidelines)  7 Meetings/Workshops  1 Information portal (www.wisestandard.org)  Contributes to building common grounds to introduce and implement education programs about standardization in the region. 62
  • 63. APEC Standards Education 2012-2016 - Under Discussion: Case Studies - Needs • The needs for Case Study developments has been co ntinuously raised from our education workshops an d phase III trial programs Topics for Case Study Series • 2013: Standardization and Innovation • 2014: Standardization and Trade • 2015: Standardization and Business Strategy • 2016: Standardization and National Governance 63
  • 64. III.Annex. WiseStandard.org 2011 WSC Academic Day – Session 2 29th June 2011 – Hangzhou, China Donggeun Choi (Mr.) Secretariat, ICES Project Editor, APEC SCSC Education Initiative Chief Manager, Korean Standards Association
  • 65. WiseStandard? Wise means: • Sensible (decisions and judgments) • Toward (Standardization) • Make Wise / Educate (Standardization) WiseStandards.org is.. • A website assisting ‘wise standardization’ activities
  • 73. Useful Links: - Org. - Personal Publications
  • 74. We always welcome Your contribution
  • 76. Future Cooperation with YOU! Sharing Korea’s Experiences • Special workshop/seminars • Training of Trainers Joint Programs • Case Study Developments • Joint Events (International Essay Competitions) • Exchange Students Cooperation with ISO and ICES • ISO regional workshops (Asia, Africa, South America) • Support in ICES activities (2015 host, Moving Forward) 76
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