- The document is an agenda for the "PureApplication" event discussing hybrid cloud. - The keynote speaker is Andrew Darley, Head of Pure Systems at IBM Europe, who will discuss the future of hybrid cloud. - There are several sessions on accelerating applications to hybrid cloud environments and case studies of organizations using IBM's hybrid cloud solutions.

1. © 2014 IBM Corporation
PureApplication
Speaker Name: Andrew Darley
Speaker Title: Head of Pure Systems, IBM Europe
The Future is the Hybrid Cloud

2. PureApplication
Timing Topic Speaker Duration
08:30 - 09:00 REGISTRATION
09:00 - 09:30 Welcome Andrew Darley 30 Mins
09:30 - 10:30 Accelerating your Hybrid Cloud Journey Savio Rodrigues 60 Mins
Jonathan Langley & Mark
10:30 - 11:00 Market Momentum
Willemse
30 Mins
BREAK
11:00 - 11:15 15 Mins
Jonathan Langley & Mark
11:15 - 11:45 View from a CIO
Willemse
30 Mins
11.45 - 12.30
Delivering Faster Time to Value: A Real Approach to Hybrid
Cloud
John Hawkins, Icon
Solutions
45 Mins
LUNCH
12:30 - 13:30 60 Mins
John Kaemmerer & Gerry
13:30 -14:30 Accelerating application deployment: Patterns of expertise
Kovan
60 Mins
BREAK
14:30 - 14:45 15 Mins
14:45 - 15:45
IBM’s private cloud, with its performance, value and reduced
cost through integrated management
John Kaemmerer & Gerry
Kovan
60 Mins
15:45 - 16:00 Summary & Wrap up Andrew Darley 15 Mins
16.00
Networking Drinks
2 © 2014 IBM Corporation

3. PureApplication
Cloud as a growth engine for business drives value creation
72%
of business leaders say cloud will be
extremely important to their business
success by 2016
Data
Put to work in the cloud is the new basis of
competitive advantage
Cloud
Gives organizations of all sizes the ability to
innovate at speed
3 IBM Center for Applied Insights, 2013
http://www.kpcb.com/insights/2013-internet-trends
© 2014 IBM Corporation
Mobile
The activation point to engage customers in context
using cloud-based services
1 Trillion
Connected objects and devices on the
planet generating data by 2015
150 Times Per Day
The average mobile phone user checks
their phone

4. PureApplication
Not Just Public or Just Private, Hybrid Cloud is the future
On-Premises Cloud & IT
Fully customizable
Robust management
Secure by design
Hybrid Cloud
Best of both worlds.
Better outcomes.
 Maximize return on existing IT investments
 Match workloads to best-fit infrastructure
 Move workloads as business needs change
 Hit the right balance of risk to speed
 Meet seasonal capacity without CapEx
 Add new capabilities quickly
Off-Premises Cloud
Low entry cost
Pay-per-use
Highly elastic
4 © 2014 IBM Corporation

5. PureApplication
The strengths of existing IT investments and cloud must be
combined
 Highly secure
 Fully customizable
 Robust management
 Optimized performance
 Fast scalable outcomes
 Consumption based
 Low touch self service
 Plug in & out capability
Traditional IT Cloud
5 © 2014 IBM Corporation

6. PureApplication
Consume
Software
Fuel the front and
back office
Led by a continuum of “as-a-service” choices
Application Platform
Rapidly develop new cloud
applications
Accelerate existing
applications to the cloud
Create
Infrastructure
Choose enterprise grade
platform for off-premises cloud
Bring your own
License…… Application…… Idea…… Customers
6 © 2014 IBM Corporation

7. PureApplication
A Belgian insurer speeds underwriting innovation in the cloud
Rapid deployment
of development environments, requiring only a
few hours
Optimizes cloud value
for testing, because no duplicate or additional
infrastructure is required
Flexible, scalable,
to increase capacity as needed, but with low
initial investment
Solution components
IBM® PureApplication® Service on SoftLayer
Operational Decision Manager (ODM) pattern
IBM Global Business Services®
IBM Software Services for WebSphere®
IBM Global Financing
The Transformation
The Belgian subsidiary of a global insurance company realized
that agility and innovation in consumer underwriting were key
to marinating its leadership position in the highly competitive
insurance marketplace. IBM PureApplication Service on
SoftLayer offered the optimal solution: limited initial investment
with maximum flexibility to develop and test new products off-premises,
then move the innovations into the on-premises
production environment when ready.
7 © 2014 IBM Corporation

8. PureApplication
IBM delivers value across the cloud continuum
Fuel the front and
back office
Rapidly develop new
Cloud applications
Accelerate existing
applications to the Cloud
Consume
110000++ SSaaaaSS
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Easily provision new
infrastructure
Create
Bring your own
License…… Application…… Idea…… Customers
8 © 2014 IBM Corporation

9. PureApplication
PureApp has a clearly differentiated position for Hybrid Cloud
 Acceleration
 Risk Reduction
 Lower Costs
Core PureApp Value Prop:
+ New Announcements:
•New Software – All major issues addressed. Productionised
•New Hardware – Fully Current. Extremely Performant
•SoftLayer – Hybrid Cloud
“IBM is the only company to
deliver Real World Apps on the
Hybrid Cloud”
Off-
Prem
Dev/Test moving to Production
LOB moving to corporate IT
SMB growing to large enterprise
On-
Prem Disaster Recovery as a service
Offloading tier 2 workload
Cloud Bursting
System Service
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9 © 2014 IBM Corporation