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Innovation and Inspiration through Cognitive Computing: IBM Watson
- 2. ©IBM 2016
Applied Artificial Intelligence Conference 2
Please Note
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal
without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product
direction and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or
legal obligation to deliver any material, code or functionality. Information about potential future
products may not be incorporated into any contract. The development, release, and timing of any
future features or functionality described for our products remains at our sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks in a
controlled environment. The actual throughput or performance that any user will experience will
vary depending upon many factors, including considerations such as the amount of
multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and
the workload processed. Therefore, no assurance can be given that an individual user will achieve
results similar to those stated here.
5/25/16
- 6. ©IBM 2016
Applied Artificial Intelligence Conference 6
What will an inquisitive mind want to know from text?
5/25/16
Frankly, sophisticated audiences are not a problem. Dumb audiences are a problem. But I
think audiences are getting more sophisticated — that’s just a product of time. In the ’50s,
audiences accepted a level of artifice that the audiences in 1966 would chuckle at. And the
audiences of 1978 would chuckle at what the audience of 1966 said was okay, too. The trick
is to try to be way ahead of that curve, so they’re not chuckling at your movies 20 years
down the line. With Pulp Fiction, people were like, “Wow, I have never seen a movie like that
before. A movie can do that?” I don’t think that’s the case anymore. I’m not talking
ridiculously over anyone’s head anymore. I think people watched Django and Inglourious
Basterds and thought they were really out there, but they got it …. Brian DePalma used to
talk about that all the time, about all the s–t he had to deal with, at every single junket. And
suddenly they’re all blaming each other for the apocalypse, but the apocalypse is the Civil
War. But that wasn’t what I was necessarily thinking about on page 72 in my bedroom when
I was writing it. Gracias !!
Key
Entities / Concepts &
Relationships
expressed
Expand
on the key
Concepts & Concept
Associations
Explore information
from an extracted
Knowledge Graph
Sentiment & Sentiment
Targets
Deeper understanding
on author’s personality
Language identification
Ask questions &
interact in natural
language
Resonance, Emotion
and Tone of the text
http://www.ew.com/article/2015/12/31/quentin-tarantino-hateful-eight-interview
- 23. ©IBM 2016
Applied Artificial Intelligence Conference 23
CogniToys Capabilities
• Conversational with a personality!
• Age appropriate content based on child’s previous
interactions with the toy
Story telling
Story creation
Fun commands to discover during play
• Proprietary educational framework that fuses
educational content into the toys play pattern
• Parent Panel that gives parents real-time feedback
on a childs learning based on toy-child interaction
PLAY AND LEARN - BACKED BY IBM WATSON
CogniToys are the next generation of internet connected smart toys that learn and grow with your child.
www.cognitoys.com
- 24. ©IBM 2016
Applied Artificial Intelligence Conference 24
Various adoption patterns working across structured and unstructured data
with NLP, Vision, Speech and Machine Learning
ENGAGE DISCOVEREXPLORE DECIDE EMBED
Express intents,
ask questions for
greater insight
Natural language
dialogue
Build Bots for
various channels
360-degree info apps at
the point of impact
Platform API’s to further
enhance cognitive
processing
Find external
information in real time
When finding the
question is as important
as finding the answer
Find rationale for given
responses
Scaling to millions of
documents
Ingest and analyze
domain sources, info
models
Evidence-based
decisions with
greater confidence
Build your application
using callable Watson
Service APIs
Can be combined with the
100s of other available
API’s on Bluemix
Transform customer
experiences
Search, consolidate &
analyze
enterprise data
Accelerate
Research into
Insight
Evaluate possible
options & choose the
best one
Enrich apps with Cognitive,
NLP, Vision & Machine
Learning capabilities
- 28. ©IBM 2016
Applied Artificial Intelligence Conference 28
Watson at work in the world.
5/25/16
"Woodside to tap into
IBM's Watson” - CIO
"IBM’s Watson Now Powers AI For
Under Armour”
- TechCrunch
"SoftBank's Pepper robot is getting an
intelligence boost from IBM's Watson"-
The Verge
"Medtronic, IBM team up on diabetes app to
predict possibly dangerous events hours
earlier."- The Washington Post
"IBM’s Watson Helped Pick Kia’s
Super Bowl ‘Influencers’”
- Wall Street Journal
"How Can I Help You? IBM's Watson
Powers Hilton's Robotic Concierge" -
Fast Company
"IBM and Apple can put Watson's
A.I. insights inside Apple Watch"-
ComputerWorld
"Thomson Reuters to deploy IBM
Watson technology”
- InfoTechLead
"IBM's Watson Lands A Job With
KPMG.” -InformationWeek
"The North Face Uses IBM's
Watson to Make Online Shopping
Smarter" -The Street
- 30. ©IBM 2016
Applied Artificial Intelligence Conference 30
More Food for thought ….
• Contact Center Insights
• Muti-channel Virtual Agents
• Cognitive Commerce
• Cognitive Robotics Process Automation
• Concierge to address guest needs and enquiries
• Emotional analysis from text, vision and speech
• Audience / visitor insights from their reviews and social posts
• Analysis & Insight from customer conversations
• Trending Topics & affiliated topics
• Cognitive Location based decisions for entertainment venues
• Virtual Agents leveraging Bots
• HR / Workforce Optimization
• Discovery with evidence-based, relevant pathways
5/25/16
- 32. © 2016 IBM Corporation 324/11/16
facebook.com/ibmwatson ibmwatson.com @ibmwatson
What will you do with Cognitive Computing?
Improve your processes and operations
Enable new kinds of engagement
Create better products
Leverage expertise
Enable new business models
Data Watson