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Emotional events Vehicle & operator Distracted driving
94%of accidents are caused
by human error
Emotional distraction
puts even excellent
drivers at risk.
And everyone else around them.
Chapter 1: The Problem
Drivers are
10xmore likely to get into
an accident when emotional
Drivers distracted by their emotions
are among the top causes of car accidents.
To learn more about how IBM and Watson
can keep drivers safe: ibm.co/CarsThatCare01
© Copyright IBM Corporation 2017. IBM, the IBM logo, and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions
worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright
and trademark information” at www.ibm.com/legal/copytrade.
Reduced reaction times
− Inability to perform driving maneuvers
requiring precise timing
− Braking too late
− Sudden, last moment turns
Risky Behavior
− Dangerous maneuvers & abrupt lane changes
− Speeding, going too slow, disregarding road or
weather conditions
Inattentiveness
− No turn signals, floating into other lanes
− Fail to recognize current traffic situations
When emotional, even excellent drivers may falter

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Cars That Care Chapter 1: The Problem of Emotions With Distracted Drivers

  • 1. Emotional events Vehicle & operator Distracted driving 94%of accidents are caused by human error Emotional distraction puts even excellent drivers at risk. And everyone else around them. Chapter 1: The Problem Drivers are 10xmore likely to get into an accident when emotional Drivers distracted by their emotions are among the top causes of car accidents. To learn more about how IBM and Watson can keep drivers safe: ibm.co/CarsThatCare01 © Copyright IBM Corporation 2017. IBM, the IBM logo, and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade. Reduced reaction times − Inability to perform driving maneuvers requiring precise timing − Braking too late − Sudden, last moment turns Risky Behavior − Dangerous maneuvers & abrupt lane changes − Speeding, going too slow, disregarding road or weather conditions Inattentiveness − No turn signals, floating into other lanes − Fail to recognize current traffic situations When emotional, even excellent drivers may falter